Suning 818 Shop celebrates, "Hundred Days Battle" confrontation domestic electric business brand

Easy name China (ename.cn) August 14, today, the cat double 11 double 12, Jing Dong 618 and other online shopping festival in endlessly, the war between the electric business is increasingly fierce. Earlier this month, Su Ning announced will start from August to November "Hundred Days Battle", of which Suning 818 store celebrates, is regarded as its consolidation and strengthen the first-line electricity commodity brand industry status, and Gome, a shop, Taobao and so on secretly preparation, domain name is ready to send.

It is understood that the current electrical business layout, has formed Suning easy to buy suning.com, tmall.com and Jingdong JD.com pillars potential. According to Suning related personage discloses, 818 is Su Ning's rectification battle, wants to put on its label to this holiday. For 8.18 preheating Su Ning, also issued 1.8 billion red envelopes, the introduction of paper products "Buy 2 pay 1" activities. Query Alexa data shows that the domain name suning.com daily IP (March average) up to 6441000, daily PV (March average) up to 32205000.

In addition to the traditional household appliances 3C category, mother and child, sports, daily necessities will become the focus of suning development category. Compared with last year's 8.18, Beijing has not announced how 8 18 will promote this year, and other electric operators are also slightly low-key. But in Suning announced the signing of a single 6 billion color TV 8 18 big promotion, Gome gome.com.cn announced, signed 8.18 million large single also start color TV Festival.

And in the price, service, domain names and other fields of competition frequently in the electric business, but also to compete for food "sea Amoy" cake. Have launched the Cat international tmall.hk, Jingdong "overseas purchase", Suning easy to buy "global purchase", the future, all kinds of electric business anniversary celebration, holiday promotions, online shopping festivals and other activities will also frequency out, and the electric business of the siege war intensified, the battle between the domain name will be intensified.