Suning easy to buy all the guests settled in: the interests of the electric business gradually clear

Original title: Suning easy to buy the guests settled

66 million U.S. dollars to the mother and infant electric business Big Brother, after the red Child, Suning easy to buy again in the Department of Trade, the introduction of a strong partner. Yesterday, the reporter learned from suning easy to purchase, where the customer prudential products and Le Bee network has been settled in Suning easy to buy open platform, Hundred Li's electric power network of excellent products will also be online. Suning Tesco recently in the field of daily necessities of various movements, not only will make it ahead of the completion of 1.5 million SKU (commodity category) of the target, but also suning "go to electrical" strategy in the electric quotient level embodiment. The industry thinks, the electric business giant unceasingly alliances, will the electric business interest camp gradually divide.

Where the guests Le Bee low-key settled

Yesterday, the reporter browse Suning easy to buy a website to see, where customer prudential products and Lok Feng Network related products have been quietly online. The reporter in Suning easy to buy search "every customer sincerity goods" appeared including men, women, shoes and other 9 categories of 13,240 search results.

In the industry, as the first Chinese network brand enterprises, where the customer-prudential goods and Suning easy to purchase the joint will help it to complete the arduous task of category expansion. Data show that as of August, Suning is easy to purchase the SKU is about 50,000, of which department stores only 10,000. But earlier, Suning Tesco has said that it will achieve 1.5 million SKU at the end of the year, pushing its main rival Jingdong mall.

Bullish on the department store high gross margin

The indications are that suning is speeding up the expansion of the SKU in the category of clothing department stores and daily goods and other categories. From last month announced the acquisition of Red children, to the present to win over every customer prudential goods, Lok Bee nets and excellent shopping network, Suning easy to buy in the mother and infant, clothing, beauty makeup and shoes on the proportion of goods on the increase significantly.

Attention to department stores, from the high gross margin of the department store category on the important impact of profitability. Compared with the gross profit margin low to single-digit or even negative 3C household appliances goods, the 30%-50% gross profit margin level of clothing, a protective supplies, has become an open platform for the electric business to compete for the key resources. Electric Business analyst Ruzenwang More blunt, department store already is the biggest business opportunity of current platform business.

In addition to the profit, the expansion of the department stores for Suning also has a more important significance, that is to reduce the proportion of household appliances, showing its commitment to the entire category of electrical dealers. Suning Appliance (002024, Stock bar) earlier in the release of the next 10-year strategy has said that in the future it will be through suning and other brands to achieve "electrical", and then into the department stores, finance, virtual services and other diversified areas.

Alliances will become the norm

At present, at least 8 of the large market share of the electric business enterprises have been open platform. Among them, by virtue of "free of charge, platform-free use fee, free margin" three-free policy to solicit the merchants of Suning easy to buy show striking ambition. But in fact, this "powerful marriage" model is not the first time. Prior to that, Jiuxian Network and Gome Online mall has been settled Dangdang, and then the Dangdang into Tencent Electric platform QQ Network shopping, where the customer prudential products, shop 1th and other enterprises in the days of the cat out of the flagship store.

Su Yanyan, an analyst at Eric Consulting, said the phenomenon of the business platform for the Business-to-consumer website is now more common. "The advantage of this cooperation is that, on the one hand, the enterprise can remove a lot of drainage costs, but also faster to achieve sales, on the other hand, such as suning easy to open the new platform will also be able to obtain good resources support. ”

Ruzenwang that, with the Jingdong Mall and the cat introduced small businesses, Suning easy to buy open platform is tending to "large number of settled", which will become the electric dealer "alliances" in two ways. "A large number of merchants have been quite large, generally have their own logistics system, will not occupy the platform of their own systems." "But he also believes that suning easy to buy open platform access to the volume still has a lot of room for improvement, in the future, it is necessary to improve its platform system to adapt to its scale expansion."

Commercial newspaper reporter Chong Xiao Meng Liu