Suning Electric profit big drop easy to buy still say "price war no opponent"

Zhang Junman began in April by Suning Tesco (Weibo), Beijing-East, the cat (micro-bo), Bowser and other electric giants fully involved in the price war has let the participants exhausted, and suning Tesco also paid the price, Suning appliance (micro-blog) performance forecast, the first half of this year's profit will fall 20%-30%. Suning Electric Appliance President Jinming July 17 to accept this reporter telephone interview, said: "Compared with the main competitors, Suning easy to buy at least can do the book's meager profit, and the growth rate is one times higher." "Suning Appliance Performance Express, Suning easy to buy the first half of this year's sales is 5.28 billion yuan, excluding air tickets and other virtual products."　　Beijing East only announced its first-half year-on-year growth of 120%, according to reporters understand that the first half of last year's sales of 10 billion. and Suning easy to buy Market Management Center Executive deputy director Min Blunt: "Everyone has only seen Suning's profit decline, participate in price war other peer financial statements will be more ugly."　　Min said that because of the overall scale advantage, Suning's procurement costs are lower, and from the real store times suning accumulated rich experience in price war, so to play price war, Suning no opponents.　　And for the beginning of the 20 billion yuan sales target, Kim said, the first half of the easy to buy and business and other virtual products sales close to 6 billion yuan has already completed the target, and as nearly thousands of suppliers to purchase the open platform and the new channel online, easy to buy a full year to complete the 20 billion yuan goal without any The directional issue of suning, although shrinking, but also 4.7 billion capital, plus the original cash reserves, its cash has nearly 25 billion yuan.　　It is worth noting that, because suning appliance in the physical shop this year's strategy to change to the dominant strategy, therefore, the original fund-raising program for the entity shop expansion of the 1.73 billion yuan may be part of the logistics base to build, it is obvious that Suning's financing will change the current pattern of electric business industry, enhance suning easy to buy from behind the weight. According to the reporter understand, Suning Yi will have more than 15 billion yuan for the construction of Logistics Base, according to its plan, 12 regional automatic selection center must be put into use in two years.　　Suning was previously easy to buy in large logistics has 12 logistics Base, and completed the remaining 48 Logistics Base land contract, is expected to finish 2014 before the end of 60 national or regional Logistics Base construction, and the financing will have nearly 3 billion yuan mainly for small pieces of logistics automation picking center construction. Obviously Suning is stepping up to make up for its own "short board", Min said that the current easy to purchase only completed the Nanjing Automatic Selection Center construction, and the remaining 11 automatic picking center completed in 2014, Suning easy to buy logistics advantages will be fully reflected, coupled with the previous after-sales service, physical shop interaction and other aspects of the advantages,　　Jingdong's current delivery speed advantage will no longer exist. It is noteworthy that suning easy to purchase Logistics Base construction is shared with the physical store, and the simple electric business enterprises, the logistics cost will be relatively low. Min saidThe logistics cost of Suning in 2011 accounted for only 0.6% of the total income, while Jingdong reached 6.6%. There are Internet industry analysts pointed out that for suning easy to buy its logistics investment in the field still need more than 10 billion yuan, although the existing funds can be fully supported, but to be in the future financing after the approval of the agency, it needs to do in the shortest possible time to achieve profitability.　　And Su Ning this directional additional financing and Jing Dong prior to obtain the wind investment is different, it must be used to the Logistics base construction such a blade, and can not be spent in endless price war. Pengliang, vice president of Bowser Network, said, "from the only products will be bleeding listing, and then to the Beijing-East IPO suffered a valuation crisis, and then to this easy to buy the issue of shrinkage, from the capital market to see at least two years, the possibility of the electric dealer profit." ”