Suning in Nanjing official release of Suning crowdsourcing platform

Abstract: Today, Suning in Nanjing officially released Suning crowdsourcing platform, said that it will use its online electric dealers, offline stores, such as O2O full channel for Third-party businesses to build from creative to sales of one-stop service. Suning predicts that the 2015 sales target of the crowdsourcing platform will reach

Today, Suning in Nanjing officially released Suning crowdsourcing platform, said that it will use its online electric dealers, offline stores and other O2O full channel for Third-party businesses to build from the creative to the sale of one-stop service. Suning estimated that 2015 "crowdsourcing platform" sales target will reach 25 billion yuan, 2017 sales will reach 45 billion yuan.

The so-called crowdsourcing, that is, for a company or organization in the past by the staff to perform tasks, such as research, design, in a free and voluntary form of outsourcing to the public network model. Just last week, Jingdong also launched a public platform, its essence also contains crowdsourcing factors, but is the capital level of the crowdsourcing, and Suning contains "creative-product-commodity-supplies" at all stages, the scope is wider than jingdong.

In Suning's crowdsourcing platform, a large number of small and medium-sized manufacturers can obtain the required service solutions, such as creative ideas, innovative design, integration needs, industrial design, product development, large data services, financial incubation, manufacturing, brand licensing, marketing, sales channels, logistics services, after-sales service, etc., which Suning plays a creative converter, Product incubator, Brand amplifier, market accelerator role, and ultimately with the partners to benefit.

It is understood that for this launch of the crowdsourcing platform, Suning set up the project department, the operation team reached nearly hundred people.

It is worth mentioning that, with the introduction of the crowdsourcing platform also means that suning integration of Internet factors, the former supply chain cooperation model further change.

In this May, Suning shareholders meeting, Suning chairman Jindong has said that Su Ning will deepen the reform of the supply chain mode of cooperation, change the past by the negotiation game-oriented model, the user demand-driven commodity cooperation model transformation. Suning official said that the introduction of Suning crowdsourcing platform is the move, through the use of large data mining and social marketing means to seize the user's pain point and itch point.

However, some people doubt that in the domestic intellectual property protection is not too effective environment, the package of creativity, services, and so inevitably be copied by the cottage, reduced to marry for others clothes, applauded not draw.

Suningyun Commercial Commodities Management headquarters executive vice President Wang told Tencent Science and technology, for some original things in the front does not show up, Suning will provide offline one-on-one project to discuss cooperation, so as to prevent the mechanism of this phenomenon.

In Suningyun, vice chairman of the Weimin view, Suning's crowdsourcing platform to take a bottom-up model, the main service to businesses, and increased the number of Internet elements, through the integration of social resources, positioning their own role as a management, which is the original company to buy the traditional supply chain to make up for the system, And manufacturers have added a liquidity channel and further reduced their cost in the industry chain, such as some good design, if the investment agencies see, you can directly through the platform for Sale.