Suning Tesco announced the launch of the Beijing strategy

　　Through the first Beijing strategic market, and then step-by-step strategy for regional market, to win the national situation.

Hounron, executive vice president of Suning North China headquarters

Suning North China Headquarters executive vice President Hounron revealed that 2012, Beijing Suning developed in Beijing household electrical Appliances market line under the total size first, and Beijing Suning easy to buy 3C market share of the first goal. He said that from August this year to the end of 2013 the next 17 months, Beijing Suning sales target is a breakthrough of 10 billion yuan.

Hounron said that in order to win the Beijing market, Beijing Suning Tesco has been synchronized launched including product introduction, service strategy, price strategy, including the three Raiders.

The introduction of the three major business operators

Hounron introduced, in improving the product level, Suning will focus on increasing the introduction of traditional old brand of Beijing, has been on clothing, department stores, catering, such as the investment of Beijing's long-established enterprises have a preliminary communication. He is expected to complete the introduction of Beijing's 80% old brands by the end of 2013 and strive to bring in 1000 local brands in Beijing in the next two years.

"In addition, we have now completed with the three major operators in the business cooperation to promote the negotiations, the future we will be" Sales contract machine, online selection, processing packages, these services from the offline share to the line. Hounron is expected to achieve China Mobile, China Unicom (600050, shares) and the three major telecom operators at the beginning of next year.

In addition, billion power network to understand, in Beijing municipal administrative institutions in 2012-2013 air-conditioning and office equipment Agreement procurement Project meeting, Suning Tesco successfully won the bid for the Beijing government Procurement Project, became the Beijing municipal Government procurement supply units designated enterprises.

2-hour distribution at home to the depth of logistics sharing

Hounron said that in the service, Beijing Suning on the one hand to speed up the storage and distribution capacity building, on the other hand, the construction line under the online Logistics system and service platform for the depth of sharing.

Billion power network to understand that Suning Tesco is currently in Beijing to launch the implementation of 2-hour distribution service standards. Hounron revealed that at present, Suning logistics three-phase project has entered the preparatory stage, it is expected that by the end of 2013, Beijing Suning's distribution range will be able to expand to all cities and counties in the capital economic circle of the town-level market, the full realization of the ring capital economic circle without dead ends distribution.

On the other hand, Beijing Suning is also speeding up the construction of its own network and service outlets, and realized the deep share of the existing large-scale logistics and service platform with the entity chain. In the future, Suning returns and so on after-sales service can realize line offline platform sharing.

It is understood that at present Suning in Beijing and the capital economic Circle, a total of 108 entities stores and 50 after-sales service outlets, the future of these outlets will become suning easy to buy express points.

Online price unification and continuous price war

And in the price, Hounron said, Suning will be in the Beijing region first to achieve line under the price of the unified, will start from the 3C category gradually extended to the whole category. At the same time, Beijing Suning will be online and offline to continuously promote the price war strategy.

"We will launch a large-scale promotional activities on August 17, by then, we will be in accordance with market prices, suning easy to buy and Beijing Suning store price adjustment at all times, the line under the coordinated combat, its maximum profit margin of up to 40%." Hounron said that Beijing Suning is equivalent to the Beijing Suning all entities outside the entity store another virtual Super flagship store.

In addition to the above three raiders, billion power network also learned that the end of 2012 Suning will be in Beijing alone to set up 200 core research and development team of the Research and Development Center, currently the center has completed the site, can accommodate nearly 300 people office.

"Beijing is the most important in Suning national chain Network, the Beijing Suning in the sales scale, the industry innovation, the industry influence and so on Su Ning plays the positive demonstration role." Hounron said that the pilot Beijing strategy will also form a system of line under the coordinated business model, this model will be later to Shanghai, Guangzhou, Shenzhen and other regions to replicate.