It is understood that the arrival of Suning easy to buy open platform of the category mainly for the non-electrical products, including department stores, books, daily, virtual products, sports products.
The seven commercial resources platform of Suning easy to purchase include: Suning's commercial brand value, brand marketing achievement, customer resources and network flow, ERP information system backstage, Suning Yi Bao Third Party payment tool, logistics service network, Self Service network.
According to Suning Appliance (002024, shares bar) executive deputy general manager Li bin revealed, Suning Line currently has nearly billion registered members. Suning easy to buy the current Express team has nearly 4000 people, in the country has 1800 stores and 4,000 after the sale of the distribution network support, can be effective coverage of the national three or four-level market formation.
Weimin, deputy chairman of Suning Appliance, said Suning's logistics system is a competitor's short board, Su Ning already has 2 to 4 cross transshipment Hub Center, 10 to 12 automation regional logistics, 60 City distribution center, 3,000 community center and 50,000 people logistics service team, and set up the third party company. In 2015 to complete the national 60 modern Logistics Base.
It is noteworthy that suning easy to purchase the supplier of "three-free policy", that is, "free annual fee, platform-free use fee, free margin." Li Bin said that Suning will also implement the "Regional exclusive system", that is, the same brand in the same region only select a supplier stationed in Suning easy to buy open platform, is generally factory direct or regional total generation. To select the most suitable suppliers, Suning has developed a mechanism for competition, evaluation and elimination.