Suppliers suffer because of the price war among major electric dealers

Beijing East calendar year will be in their own store celebrates June 18 to do an annual big promotion, this year they took a code "Jingdong Normandy".

Many enemies come to the beach, Suning easy to buy, the cat, when the United States, Bowser, etc. are in the column.

Bowser is the first Direct open war, home then pulled out "sniper 618." Liu Old enemy guoqing under the rule when also openly put forward "Levy East".

The cat recently carried on multiple preparations, including the 200 million yuan subsidy to the merchant, for the day of June 18 to the consumer's 50 million yuan cash red envelopes, as well as for the day Cat Electric pavilion alone 100 million yuan consumer rebate subsidy.

Suning easy to Buy is early put forward every month 18th to hold a big promotion, positive and Beijing East war. And this time they are to launch a number of "0 yuan purchase" activities, the activity will be directly yesterday suning easy to buy more than twice times the flow, or even the first snapping up activities began, the site once downtime.

Jing Dong also made a full effort. Early announced ready to let 1 billion yuan, Liu last night on micro-blog announced the release of 618 million Yuan coupons.

The war has allowed some retailers to sniff out the conquest scent of the chain of home appliances that have been under way in the past more than 20 years. "From the slogan, to all parties melee situation, custom underwriting strategy, to the suppliers, for resources, with more than 10 years of home appliance chain industry approach." "said a former home appliance chain.

The biggest difference is that the electricity business has not yet entered the oligopoly era, the pressure on suppliers is not very harsh.

Some people in the industry said that the Beijing-east promotion of 618 million yuan coupon resources mainly from the supplier's resources. Beijing East related personage denies this statement, said if the promotion loses the part then basically from the Beijing East undertakes, but still has the profit space is with the supplier all has the responsibility, "the overall majority is the Jingdong, but the specific different category may differ." ”

Suning easy to buy a similar stance. The company insiders say they have borne most of the losses, but the suppliers will certainly collaborate with them and share some of the resources.

This is also related to the bargaining power of suppliers. Strong suppliers are clearly not worried, a white power giant national sales president revealed that suning each year with the signing of tens of billions of orders, but Suning easy to buy their own promotions they will not be asked, if there is a loss will not bear.

Small suppliers may feel pressured. A supplier said they would have to undertake a number of large promotional resources, but the contract signed with Jingdong also stipulated to ensure gross profit. In the evening, Beijing East revealed that 100,000 book coupons yesterday 0 points sent to the morning 9 o'clock that has been snapped up, the same day home appliances sales have been more than 5 times times last year.

However, it is found that the Beijing-east this year to promote the price advantage than in previous years has been a visible decline. Some people found that many promotional items in Jingdong have a sudden increase in sales promotions, and the final price some still weaker than other competitors.

Close to Jingdong, the electric business analyst Li Chengdong yesterday noon disclosed that the East Beijing day turnover may be unexpected, estimated to be raised to 1.5 million ~170 million, more than 500 million yuan.