In the view of Morgan Stanley's managing director, Ji, the Battle of survival is essentially a contest of scale, whether through an open platform to quickly offer more product choices, or to hit rivals through a price reduction strategy, with only one final aim: to attract more users. "More users, willing to cooperate with the merchants will be more in turn attract consumers more?" The snowball will roll over. "Ji said.
Compared with the Japanese enterprises advocating fine operation and the American companies that emphasize data mining, China's electric business enterprise theory and operation ability have not gotten rid of the "Harting" state. Although each electrical appliance merchant also began to strengthen the data management and the analysis ability to make a fuss, but the overwhelming advertisement and the price reduction promotion, the basic logistics cloth point, is still competes for the user the most effective means, "silly big black, coarse" or at present in the electric business profession foothold most basic survival form.