Take the celebrity route of the electric dealer website

Through personalized recommendations and celebrity design, Seachmint in the E-commerce market to create a new world. By combining several popular trends in e-commerce-personalized social shopping, vertical product classifications and the most important celebrity--beachmint-the recipe for success has been found. The company was founded in 2010, headquartered in Santa Monica, California, the founder of the continuous entrepreneur Diego Gos Berdekin (Diego Berdakin) (pictured left) and the old MySpace staff Chosh Bermain (Josh Berman). They offer personalized, exclusive products that are designed by celebrities in various industries. The product channel is called "Mints", with the Kate Bosworth (Kate Bosworth) Jewelry series, the t-shirt of the Olsen Sisters (Olsen Twins), the shoes and Bilson of Rachel Bilson (Rachel Simpson) (Jessica Simpson) skincare products. The company also recently signed a home product agreement with Justin Timberlake. The signing star will work with industry experts and designers to design the company's products. BeachMint's business strategy has two main points, one is exclusive personalized recommendation, the second is the star element. This strategy is important to two founders who are not familiar with the fashion industry. Berman reluctantly said: "We do not use jewelry, we do not know how to make shoes, do not know how to cut blouses, but we know how to build an interesting and attractive website, recruit a lot of users." "Investors have no objections to this. The company has now raised more than 75 million dollars from VCs or angel funds such as Accel, Scale Venture and Lightbank. Groupon's early investor New Business Association (NEA) was the first to be a hero. NEA's general partner, Pitt Sancigny, said, "They have plans to make the company bigger, which is important for initial financing," and said the two founders ' qualifications gave them a good impression. But it is the vertical model that beachmint from the finished E-commerce business-"a refreshing plan to launch different products and the potential to cross the border." "BeachMint's social-business features are also innovative. During the promotion process, consumers can interact with celebrities directly through Facebook and Twitter. Jewelry Station JewelMint (the company's first brand) members are most active on the social media platform: the brand has more than 1 million fans and can be purchased directly via Facebook. Berman says the new way of shopping makes them pay a lot more. BeachMint has not yet released specific revenue, but Berdekin introduced that in the last year the company's performance was almostEvery quarter will double, and "Almost every way: revenue, number of subscribers, number of members." The company's pace of development is expected to be no less than the rapid expansion of e-commerce, and according to the U.S. Bureau of Statistics, E-commerce in 2011 increased by twice times total retail sales. Berdekin said: "We represent the latest generation of brand or corporate publishing platform." "(Text | Katherine Duncan Translation | Jinsheng) More to be expected of the retail company Slice: Network shopping assistant, can make the users often online shopping easier, have shopping records, shipping and tracking information, email notifications and other functions. Dollar Shave Club: Direct consumer-facing producers, consumers can order a monthly premium razor from this enterprise. Me-ality: You can scan your data, and check the database for more than 60 brand sizes, to find the most suitable for your body of clothing. Openlabel: Use this program to scan barcodes to get a product or an enterprise related to the credibility and political issues. Shopkick: Free software that allows users to get bonus points when they enter a big mall such as Target, Best Buy and Macy ' s. Points can be exchanged for gift cards, food vouchers, movie tickets, and can also be donated to charitable organizations. 72Lux: More than 950 retailers (including Macy ' s, Rebecca Minkoff and Yoax) have been assembled on this site, but they can be consolidated and combined with postage. giftly: Users can order local business online gift cards by telephone. Fancy:pinterest and Fab.com, with a 18 million dollar wind investment. This site can help users discover some cool things and collect them together. Stylitics: Similar to the mint.com virtual wardrobe, can record expenses, earn points, points can be swapped gift cards, VIP discounts, access to private activities opportunities.