Talking about the brand of vertical subdivision category

Electric business platform-oriented enterprises for ten years, contending for the breadth, users, prices. The final result is the big fish run small fish, small fish even shrimp are not the run , the Internet is too transparent, the user's variables are too large, platform and the homogeneity of the platform is very serious, differentiated small, so, in my opinion, the result of the platform competition is the price war, is to see who has more money.

And for the vertical subdivision of the brand, in my opinion, he is the future of E-commerce development hotspot, focus, profit point.

Vertical classification of the brand, the reason is called brand, because he means symbols, symbols, wisdom and service, also means that the vertical classification of the brand differentiation degree is bound to be higher than the platform-type electric dealer, consumer sales will, the goal is stronger. From the result is, in the marketing promotion strategy pushes the crowd to be clearer, the consumer crowd's purchase direction also is more clear.

For platform-type electric business, the flow is the lifeline, high flow will mean the result of high output, so despite the high flow, but in the conversion rate is always low. and vertical subdivision of the brand, Word-of-mouth is to bring effective flow of the best channel, high flow for vertical classification of the brand is not meaningful, because the consumer is very clear.

For vertical segment brands, marketing costs are not a big play. In product research and development, service flow, logistics and distribution processes, customer care need to invest in the cost will far exceed the cost of marketing. Also means that the vertical classification of the brand is not "showy", it is necessary to rely on "hard skills" to achieve the desired marketing goals.

Vertical segment of the brand because of pushing the crowd clear, marketing costs overall low, from this, I think the vertical category of brands, whether gross margin or pure profit will be higher than the platform-oriented enterprises, human costs relative to the platform is also low.

I always believe that e-commerce industry is to profit not scale, to profit not to lose the healthy business model. But for the enterprise, also only realizes the profit to be able to reflect its value; for the consumer, only the profitable enterprise will go long, the service will be able to go, and for the job, only one enterprise can achieve real profit will be practical, a sense of belonging.

Vertical segment brands and platform-type enterprises are different. Consumers will always be sensitive to the price of the future, but consumers for the psychological value of products and purchase price will gradually have a rational judgment. Thus, it means to do the vertical segment of the brand's early investment will not be higher than the platform-oriented enterprises, for the creative talent, the characteristics of a particular industry products have skills, for the segmentation of the field of marketing methods have a unique idea of the grassroots, there is a great opportunity.

The future of vertical classification of brands, the author believes that more and more people will be stationed, and many traditional enterprises will be stationed. In the face of the current downsizing of platform-type enterprises, the reverse view of the traditional enterprises in the vertical subdivision of the category of electrical business, for the electric industry is actually a promotion, especially in the employment of talent is the case, because the traditional enterprises to the electrical business understanding, operation, promotion mode is not skilled, The part of the people that was cut off by the big platform is just enough to add.

To sum up, the author thinks that the value and significance of the vertical subdivision of the commodity brand is very important, for the future development of the electric business industry will also play a positive role in promoting.