Talking about the marketing way of training organization

New Oriental in the CCTV's launch has just ended, Reese English in Beijing Subway part of the line to spread out a large area. Summer stalls This military battleground, the agencies have resorted to all the tricks, in marketing publicity, but always feel less something. So let's talk today about some of the ways and means that are common at the marketing level. Micro Bo Marketing, everyone is flashing you still play? These days, which institution few officials micro, one vote branch of micro-Bo, I really embarrassed to say that they are engaged in training. Compared to many still in the "Third Kind" (leaflets, phones, Baidu Keywords) up and down the hard work of the institutions, Micro Bo is simply nuclear weapons ah-ready-made promotion channels, direct access to the core users, maintenance costs are very low, accurate and cheap, but also to enjoy the "media" influence. But that's all hypothetical. The reality is that in addition to the forwarding of lottery activities microblogging, often more than 100,000 of fans of the official micro, forwarding is usually only single-digit digits. Well, see the problem. Let's say two jokes: a marketing superstar has boasted that his company has brought 50 million users (machine powder) to Sina Weibo. Sina official announced the registered user about 503 million; xx team took a restaurant company official micro-operation of the work, bombast to do micro bo thousands forwarding, there is a day, see only tens of thousands of forwarding, the machine opened, half a day directly to the 13 million forwarding, become the laughing stock, and be Sina directly sealed number. Buy powder or compare out of practice, "activity powder" more common. Listen to a perennial organization marketing friends said, prepare 10,000 yuan lottery gifts, one day add 50,000 powder is not difficult. More real people, than zombie active degree is much higher. Perhaps there are training institutions disdain, my fans are genuine, did not do activities, not to buy. So, please answer, how about the new course, the user response to the product-related microblogging? Does the user have enough interaction? After the operation of the micro-government, enrollment and brand awareness is better than before? Has the official micro-service been reduced to a customer complaint channel? If the marketing/PR company is operational, will the data fall seriously once the operation is resumed? Training organizations have the demand for propaganda, suffering from the phone and flyer efficiency down, Baidu keyword day than a day, this time marketing companies to cheat the benefits of Weibo (precision marketing Balabala), get the list to find brush Powder Company, registered a large number of zombies to pay attention to, need to forward, keep the official micro-active The whole chain is only the organic form of the suckers, and some are still in the dark. Weibo marketing was brought up in 2010, and 2011 was booming, but it began to decline last year because of the delay in establishing a reliable ROI system. 2013, this media called Micro Bo Marketing "ashore year" of the little, want to understand all flash, the organization and want to play, then the right to be a happy bar. Hot Event Marketing: Tuyere on the pig can fly up the second half of the sentence, the original Lei June, began as an angel investors, see more mobile internet when people say a word. But even if the marketing "leader" level of the Lei June, there are counter hot and the line is "dizzy" time. Last August 14 morning, lei June Weibo for two daysAfter the release of the company's second product, Millet 2 mobile phone hype, the early stage is very smooth, everything in control. Results in the afternoon suddenly suning easy to buy hair Weibo, stir up with Jingdong 815 price war, has not long ago 618 electric business World War to do bedding, netizens to this "war" the attention degree is extremely high, or praise or scold, the marketing of Millet prophase planning is buried in the "electric Business War" bubble. Say this no other meaning, the momentum is not as good as homeopathy, on the hot point to more effort. Yangtze River Business School motto "Take potential, Ming Dao, excellent operation", take the potential is put in the first place, not unreasonable. Back to the training circle, in fact, there is a typical trend-"Chinese partner" hit, the new Oriental immediately launched a series of ads in CCTV, creativity and copywriting, the sensitivity of marketing is still commendable-most training institutions are not good at this point. Chan said that "China partners" is not only the new Oriental, indeed many training circles are not new Oriental teachers are also touched by the mess. Then this hot spot of course is not only the new Oriental "potential", it can also be the "potential" of other institutions. Several brothers are partnering for business, a situation that is too common in large and medium-sized institutions. While the film hit, write a long micro Bo v. Brother feelings entrepreneurial not easy, or spend a little money to make a micro-film, wipe a new Oriental oil, how good spread opportunity ah. Say two hot spots that have recently been "wasted". The first is that 6.99 million of college graduates are hard to find, and the media and the community are highly concerned for one months. All kinds of vocational training institutions, as direct service providers, can give huge unemployed groups to "hope" place, it is easy to stand in the media high point spread, incredibly in this golden 30 days almost no audible ... Can only give four words "difficult to understand". The second is the college entrance examination and exam. This topic should be treated differently: Before and after the college entrance examination, many study abroad institutions still do well, such as the spread of online advertising and soft Wen, the "College Entrance examination, study abroad is another way out" the core meaning expressed. What I mean is wasted, and more is primary and secondary school counseling. Although entering the examination room, many students will not be linked with K12 institutions, but even if the proportion is not low repetition, the parents circle of Word-of-mouth transmission is also very important, the cost is not high, why not the last play done? College entrance examination, only the study (the examination room to send fans) action, and through micro-blog expression, most institutions again lost their voice. Soft Wen Marketing: Can it be softer? Why hard to sell more and more, soft text/content marketing big line of its way? The reason is very simple, excellent soft text does not look like advertising, easy to let the reader "immersed" in which, unconsciously accept and recognize the brand. To say more specifically, the same is Oppo mobile phone and HNA ads, you can accept the film "Non-interference 2" in the implant, or play before the first 20 seconds of the patch? If it does not affect the plot, I believe most people do not have much opinion about the film, which is also the reader's attitude to the soft text-such as to provide valuable information/news, implant brands and products does not matter. Because people read is to obtain information, information is the main body, soft text "entrainment"Brands and products, just additional content. If the soft Wen took, the effect is conceivable. The dissemination aspect, the hard point soft article also wants to occupy the bigger superiority, if can and the hot Spot Union, homeopathy and for, that will be more at once. Unfortunately, the training circle of these soft articles, press releases, for fear that readers do not know is the organization itself, eager to put on the face of "AD", can spread well is strange. It's a bit long, let's talk about it tomorrow.