Summary: Do SEO or network marketing people must know, different types of keywords are different roles, we must be clear this role, in order to better use these keywords. In particular, bidding this piece is more important, and different keywords
Do SEO or network marketing people must know, different types of keywords are different roles, we must be clear this role, in order to better use these keywords. In particular, bidding this piece is more important, and different keywords can play a role is not the same. For example, click on the issue, the brand name of the click rate is very high, because they are running you. So will continue to select, constantly click on the results of the search engine.
Like this kind of keyword is also extremely valuable, just can't compare with the brand word, the difficulty of the brand word is difficult to popularize it, need to spend a lot of time and experience to promote, this cost is very high. But this thing is must do, because this is a circle use of the times, you can circle to how many users you win, in fact, the weight of SEO is also a great help. Of course, other words are also valuable, such as the target keyword can also enhance the visibility of your site, the higher the visibility of your site, then on the contrary will enhance the competitiveness of your target keywords.
Once become a brand site can be a bunch of cock silk, this is a bunch of cock silk of the world's era, you want to cock silk must be This society's largest user groups. I asked some to play SEO a year or two people do not know light years forum, of course, now off, that is I have seen the highest quality SEO forum, now in addition to BSG I did not find the quality of the SEO forum. Some things, although valuable, but you don't know, this is the power of the brand.
Long tail keyword must be accurate words, the longer the more accurate, if you really can guess the hearts of users, on the site layout of your long tail words. That your conversion rate is extremely high, before we do Baidu bidding on the calculation of the cost of each word, those words conversion rate is high, which words conversion rate is low, promote those who convert high, give up those conversion rate low. Generally one months as a cycle, we will chat software and the user's inquiries to understand how users come to our website, through what kind of keywords to our website, general chat software is the most visible, because obviously can know where the user from, search what word. But if the user calls, add QQ consultation is not, this time need our inquiry, of course, this need some skills, otherwise it will cause the customer's aversion.
Our statistical experience is that basically has the transformation is the long tail keyword, the target keyword basically does not have any conversion rate. But there is a phenomenon worthy of attention, for example, some customers will tell me that. The other first time or through the target keyword to your site, just for your products have ideas, think your products are good, but did not buy. But I remember your site, and then when I really need to, I was through the search brand words came to your site. I was a little surprised when I heard that, and then I thought it was normal. In fact, the longer the ranking of a site, you accumulate more users, so a new ranking on the site conversion rate than an old site conversion rate is the reason for this. If you add this factor, the importance of the target keyword is self-evident.
The greater the dimension of the analysis data, the more accurate the results we will get, from my understanding of the target keywords and the long tail keywords, they are complementary, promote each other, as long as we can be good, so that the two are good together, I believe that will bring extraordinary results.
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