Tasting the road of "characteristic" in the home electric quotient of le-Mei Lele

June 19, 2013, according to the "Bit Network" released news, Home Depot, incredibly home, the United States and the three major U.S. home cat.


If friends furniture, beauty lele, such as home electric dealer's attempt, for China's entire household industry is still a kind of "waiting to wait and see temptation"; then the action of these three giants is undoubtedly to "home electric business" Road to a "pilot" type of confirmation. Home Depot is a well-known home enterprise from the United States, which has a proud sales performance in the United States, the annual sales of nearly 80 billion U.S. dollars, more than 2000 stores. And incredibly the home in China is with the Red Star of the United States, the name of the home Enterprise, its in the country has more than 70 home stores, the annual sales of more than 20 billion yuan.


These enterprises are already a single wood can be a "giant class" merchant. However, the profits and temptations brought by E-commerce are hard to resist. In just the past "6 18" The Battle of the electric business, the day cat only home appliances products sales of more than 1.3 billion.


Day Cat Mall as the largest E-commerce platform. Will undoubtedly become the home business "electric shock" preferred. But the battle of the electric dealers is too hot, and the rain-like stream of data. It seems that the household industry has created an illusion ¬¬¬--the "Electronic Business process" and "the success of the electronic Business" painted an ambiguous "equal sign."


Beauty Lele, as China's rising home electric dealers, it has been a concern of the industry. Recently, the United States and Lele's home Experience museum a new wave of outbreaks. By the end of the press, the United States Lele online Experience Museum has reached 187 of the total number. Will "furniture network shopping" from a slogan into a gorgeous reality, the United States Lele after 5 years of struggle. Today, the annual sales of more than 1 billion, one-month sales of more than 100 million of the United States Lele, has become a number of home business development benchmark. "Beauty Lele Home Network + Beauty Lele Home experience Pavilion" form has become a number of businesses in the eyes of the unique "beauty Lele phenomenon."


in fact, as a successful business model, beauty Lele has many imitators. At the beginning of 2013, Qi Jia Network announced to the main line in 2013 the main experience of the layout of the museum. In the earlier period, the household industry had already had a "electro-commercial" upsurge. Red Star United States Kai Lung is one step ahead, on the line of its exclusive online furniture mall "star Yi home." The success of the United States Lele to want and try E-commerce home business, seems to be both a shot of the cardiac, and like a guarantee. "For the world First" the "risk" beauty Lele took, then according to China's business practices, then as long as the replication of this model, it should be able to "take a Ride".


However, "Beauty Lele" as a successful business phenomenon, can be "far View", "research", "search" but it is difficult to be "obscene play." This makes many of the electronic business process in the home business is full of doubt. From the development of the Star Yi Home Mall, you can get a glimpse of home business "shock" after the "pain." has been a downturn in the flow of turbulence, and can not break out of the store business model shackles, 200 million of input, only to exchange 40,000 of sales. Make it look more like the Star-American Kai Dragon "cumbersome" rather than "power source." So that at the end of February 2013, Hongxing has to reduce the size of the team to reduce operating costs-the entire O2O team, the staff from 400 to 150 people. At the same time, each for the array of home stores and online platforms are independent of each other, can not unify and coordinate each other to guide customer traffic, the industry points out that its independent and offline entity channel brand effect completely disconnected. and the store and the store between each other for the array. How the whole country became "chess" become the Red Star United States Kai Long electric business process "will breathe pain".


if the Red star of the United States Kai-lung difficult to explore the process of electronic business "vertical" route, the cost of high risk. Then, the entry of the cat, take the "platform-style" route, is not meant to be in the "low cost risk small" situation smoothly become another "beauty Lele" it? Because the United States Lele is also from Taobao started.


Beauty Lele Home Network is now the largest home online mall, registered users have broken tens of millions. Compared to from the comprehensive electrical business users to share traffic, the United States Lele Home network flow groups, for household goods purchase will have a clearer intention.


can form the status quo, originated from the United States Lele from the early development of the "stealth strategy"-e-commerce professional services. Now, the home of the cat shopping mall has dozens of home, including friends Furniture, Lin's wood industry such as "old tenants" also like Shang Curtilage, about, Jalam and so on Up-and. Beauty Lele also recently "return" to the day Cat Mall. The stars gathered in the day Cat Home Mall, but not necessarily all businesses can starlight, business competition is so, a few happy several worries. This difference, in addition to the time, popularity, product types, and other hard reasons, there is a very important factor, is the service model of E-commerce. For the electrical business, consumer experience is extremely important, and for the home of such a repeat purchase rate of products is very low, it is the top priority. Some businesses, although the store moved to the Web page, but still is the store operation mode. A screen to separate users and businesses, apart, created the unique cruelty of E-commerce. A message from the user, no reply within 5 seconds, may lose a deal. This is not a few words in the store "you look at it!" "You sit and wait a moment ..." "I'll show you over there."


In addition, beauty Lele home network and the United States Lele Home Experience Museum, in the end what is the relationship? This is still an "ambiguous" concept for some businesses eager to imitate. One of the most popular and slightly vulgar interpretation is "beauty Lele online open shop, offline also open shop." Then, when how to explain why the United States Lele to work a website operation to today's millions of traffic, and in already have a national browsing, the next single online mall on the basis of a high-profile layout that line of more than 180 experience museum? Ignore the United States Lele O2O mode of the two-platform flow closed-loop relationship, it is basically equivalent to skim the "beauty Lele phenomenon," the most essential ingredient.


home, incredibly home, American grams of the United States, Red Star United States, Kai Lung, these giants of the successive electronic business, to solve the home electric business "necessity" of the doubt, the success of the United States Lele Road, provides a "feasibility" reference; but don't forget the last is the most important, the process of electronic business "targeted" groping. The success of the United States Lele is because out of a "beauty Lele characteristics" of the electric Business Road. And many are "electronic business", or ready to "electronic business" of the home business to achieve success, "imitate learning" is important, but also need to open up a highly targeted by their own "characteristics of the road."