Taxi software "Seven chaos", the essence will be the field 0 and game?

"Call the car with the beep." The driver asked you to install fast, I said there. The driver said that you use this one more false single I'll pick it up, and we'll make both of these suckers ' money.

The above is a crazy turn of the Big V Weibo, it and recently on the Internet a large number of popular, about the use of taxi software to make money of the various "Raiders" that is actually one thing: passengers and taxi drivers how to collude with each other, drill a taxi software to subsidize the loopholes, for personal gain.

Some media also relish the spread of these cheating techniques, while others criticize the media for saying that there should be a lower limit and should not abet readers to seek illegitimate benefits. And all the Gener, then originated from the Chinese market two big mobile phone taxi software tick-tock taxi and quick taxi of the burning Money Chaos War. This week, the money-burning battles between taxi software continue to be overweight. After the tick-tock Taxi announced another 200 million yuan subsidy, quick taxi announced another 500 million yuan for reward. The message is: I'm willing to be a sucker.

From Nanjing to Beijing, buy not to sell the essence. Are taxi software really Dangon? First, they can afford to burn money. God's children have guns, because every child is standing behind a big God, dripping behind the giant Tencent, fast behind the hidden Ali. The battle between them is actually the 2014 bat Cyber World War in the local microcosm, Tencent and Ali director of the "Agent War", is a naked game of Scrabble.

If it is simply beep and fast between the call software competition, there is no need to burn billions of dollars, but if the "quick pay treasure" and "tick the micro-letter payment" of the game, the nature has changed, into the giants of the cost of the network enclosure movement, they compete in fact more than the taxi market, No longer for the future to trade between taxi drivers and passengers the profit model is no longer to improve the efficiency of taxi operation, but to focus on internet finance "this big game."

They see the driver as the best salesman, with an excess of incentives to encourage consumers to use Alipay and micro-letter for a taxi trade, for the sake of money, if consumers do not master mobile payment skills, drivers will be friendly to teach. On the surface, each trade giant subsidy 20, 30 seems to be very deficient, but also easy to be "bad passengers" loopholes, but if the current mobile internet industry to increase the average cost of a user, "hire" taxi drivers as a teacher of the comedy effect, the Giants will be from the heart of the cry: to get subsidies, I would like to!

Press 50 dollars A user calculates, if 5 billion can for micro-letter or Alipay add 100 million hardcore users, this effect is simply too value. If you take into account Tencent and Ali in the form of user mobile payment habits, in the macro interests of the consistency, or even the burning of money as a "conspiracy."

Therefore, in the short term, call the car software between the burning money war will not end, also burn not to the head, because rejection, the Giants are not the purpose of burning money to "call the car."

The above is from the Internet market Competition point of view, "call the car to burn money war". But if the analysis of consumer interests, will find that, although the competition between the Giants in the short term to the passengers and the driver to the value of return, but a has been out of the car industry competition, a not to call the car to promote the purpose of the competition, has long been contrary to the original call the car software launched the intention, A taxi is no longer to survive the purpose of the taxi software will produce what kind of results? So chaos inevitably emerges. The following summarizes the "Seven sins" of the call software (seven kinds of chaos).

"The driver and the passengers conspire to make two of the money" is the first, you can condemn dumbing Encebergo, but the main responsibility is not in fact passengers and drivers. Suspension of gold in the outdoors without protection, dew point in the countryside and winking, crimes such as the incident is due to passers-by, but "victims" also have the responsibility of abetting.

Chaos of the second, harassing passengers. A taxi would have been a more comfortable public transport behavior, in the course of the increasing price of taxis, the "brick house" has repeatedly stressed that taxis have to spell service rather than spell prices, but now drivers everyone has installed one or two or even three or four taxi software, non-stop broadcast call car information, it is disturbing.

Chaos of the third, affecting traffic safety. For the fast "Rob single", the driver needs to often look at the phone screen, carry out related operations, but also to call and the passenger contact, can not concentrate on driving, there are security risks.

Chaos of the four, disguised as bargaining. The essence of the fare increase is to bargain in disguise, and the prohibition of bargaining is the taxi industry in order to protect passenger rights and interests design rules and regulations. A quick taxi or a rich man may say I have the money I am willing to increase the price, but the damage is the interests of other passengers.

The chaos of the five, disguised as refusing hire. In order to prevent taxi drivers from refusing to ask for their passengers ' destination in advance when they are soliciting for hire, passengers are required to inform the driver of their destination when they use the taxi software, and the driver decides whether to take orders, which in itself gives the driver the power to pick up and refuse to hire, damaging the interests of

Four or five of the two chaotic, are shown in the taxi software is a generous welfare "spoiled" taxi drivers.

The chaos of the six has deepened the social inequities caused by the information gap. The reason is the same as for 12306 of the ticket software, who use who double-dipping, do not have to hit the car. In reality, the Gothic pick "software Guest", the roadside waved a taxi to the people half an hour by more than 10 taxis refused to hire things. Does the passenger have the power to use the software without a taxi?

Chaos of the seven, with huge subsidies for the characteristics of the burning money war has pushed up the threshold of industry competition, no money, innovative enterprises can not survive. China's first innovation to launch a taxi software is to shake the car, but the company because Daddy did not give force, it is said to have stopped most of the city's call car business, forced to transform to do the bus WiFi box services.

In fact, in the long run, in a market where taxi services are in short supply, the software taxi itself is a 0 and a game. Because the taxi software can not solve the road conditions, can not increase the vehicle, nor even reduce empty. In the best state, assuming that everyone is using the software, what will be the result? car or those cars, the people who take a taxi or those people, the taxi only from who first waved to become who first orders.

Waving a deal with the nearest taxi is actually the most direct and economical way to trade, but the software, after the mobile internet upside down, become who first orders who trade, it may produce similar "pants fart" outcome: the nearest empty car from the side pass, to pick up another single, received a single taxi from afar ...... Have you ever heard of an economist eating a piece of crap? The worse ending is that all the drivers are going to take a long life, and the passengers who are close to the target can only keep increasing their fares and charges.

Perhaps some people weak and weak ask: Then, if in a taxi service oversupply market? Nonsense, the taxi exceeds demand, also uses the taxi software to do what, beckons is OK, the driver Baba to rush over.