Ten notable traditional enterprise electric dealers

2020 China online retail market accounting for total social retail 50%--Ma's subtext is that physical retailing is bound to retreat.

The reality is that the signs of a traditional enterprise defection to the electricity business are gradually expanding. From the cat double 11 data can be seen, the traditional brand has become the most wanted to win the class. And with a batch of independent companies and network owned brands die, traditional enterprises in the former incarnation of the fertilizer nourished by growing. Moreover, the inescapable fact is that, since 2008, the overall growth of China's social retail sector, underpinned by traditional companies, has entered a clear downward channel and reached its lowest point in 2012.

In this trend, the traditional retail industry entrenched in the electricity business even if the time will be late, but will not be absent. This has been verified abroad. Then, then Ma, Liu and other people's seats will not be insured? In the next 2013, what are the traditional companies that will emerge as the dominant and dominant buyers of tomorrow's electricity? And listen to billion power network one by one:

Wanda: Dictator

While spending heavily for the electricity business, while in front of the people of the country and Ma Yun to gamble, bold heart male Wang two high-profile aroused the outside of the 2013 Wanda Electric Business Unlimited reverie and expectations.

For the collision between the electric dealer and the traditional retail, Wang's answer is "not close to the winner, both sides coexist", and this thought also refracts in Wanda Electric quotient O2O model construction. In the original Alibaba international Trading Technology senior director Yi Yitao, after the arrival of the company's commercial real estate, high-end hotels, tourism, cinema lines and chain stores five major business package of the international carrier, the throughput may be surprisingly high. In particular, hotels, tourism and cinemas these three life service industries, is Wanda's future urban complex is the most important, but also the most easily under the influence of E-commerce business sector.

Obviously, in the planning of Wang, traditional retailing is not only commercial real estate, only cover the comprehensive demand of the consumers ' necessities of life, it may be in the social retail overall decline and the electric dealer to attack the double encirclement to kill the way out, and maintain the gold body.

Red Star American Kai Lung: pioneer

Different from Wanda Electric quotient of the holding pipa half cover, the Red Star of the United States and Kai lung more practical point.

After six months of practice, Red Star Mei Kai Dragon has clarified the mall, Flash purchase and buy three business line, in the continuation of the line channel on the admission of the Supplier management model on the basis of the electric business platform for the use of low-cost discount means of drainage, and with community shopping and sharing to enhance user stickiness, its online business to carry out a vivid.

Obviously, the Red star of the United States as a traditional home store model, master a strong supply chain advantage, its electrical business layout in addition to get through the line offline, but also in the network marketing and logistics system output, can let the user's buying habits change. At present, although the Red Star of the United States Kai Long online to do Kung Fu, but the transformation of the entity shop is still lack of drastic cooperation, the expansion of mobile end only in the regional promotion of information promotion business. This is also its 2013 urgent need to break through the main bottleneck.

Wangfujing Department Store: rebellious Youth

After twists, Wangfujing electric business finally finalized at the end of the line. The new replacement of the domain name of wangfujing to get rid of the offline store arrogant image, decided to go back to youth road.

When other traditional department stores are still grappling with whether to copy the commercial real estate model to the online, the Wangfujing electric business firm abandons, concentrates on the proprietary service exerting force. From leasing mode to procurement mode, Wangfujing hopes to use the electric business platform to realize the real management of goods. This may be the 2013 will be on the line wangfujing.com most worthy of the industry's expectations.

In addition to the above changes, wangfujing electric business in positioning as far as possible with other traditional retail to take the road of differentiation. In line with the principle of not distributing the existing brand of the store, it is expected that the online products are more inclined to the network selling brand. This also means that wangfujing electric dealers will be completely separated from the offline entity mall's main customer base, but aimed at the younger online shopping crowd.

But the problem is that while avoiding the homogenization of competition with other traditional department stores, the cat that monopolized the absolute market share of online retailing and whether the BoE gave Wangfujing a fair chance to duel with the newborn? On the premise of slow user growth on the line, how will wangfujing store the user's heart?

Construction Bank: Fu second generation

The state-owned bank is the absolute "not bad money", only bad time.

Just as Ali, Jingdong, suning have to spread the business to the financial sector, the CCB is no longer satisfied in the field of electricity to play the end of the role of payment, the first new, from the financial sector to the "muddy water" trip. But the construction Bank has no intention to work with the electric business giants, to customer information management and financial services as the benchmark of the rational positioning, clear the construction bank from the initial stage of the region from the traditional electric dealer competition strategy.

Although not familiar, and not in a hurry to surpass, but CCB is not without the will of the successor. The opening months, the merchant thousand, member hundreds of thousands of, the good melts the business shopping mall 800 billion credit card integral instantaneous Exchange 4 billion's purchasing power. CCB's large number of customer base and credit card payment system is enough to ensure that it is in the field of personal consumption, it is urgent to improve the enterprise customers to the platform supplier Transition, as well as data analysis and mining capabilities.

Sinopec: The Aspirant

This is another country. The big guy is dabbling in the electricity business, and it's next year's goal is clear: breaking billions.

Billions of dollars are seemingly insignificant compared to the trillions of annual turnover, but this magnitude is still an astronomical figure for most electric dealers.

Of course, it is not easy for Sinopec to achieve this goal. It is trying to move the original large customer resources to the line, and the integrated category of consumer Web site easy to fight the two lines, thereby accelerating revenue growth. Recently High-profile layout of the oil electricity business platform, has been docking factories and mines, public transport and other enterprise-class customers, so as to achieve refueling card self-service recharge, consumption records inquiries, product sales and wholesale business online transactions. With the popularity of private cars to younger consumers, online purchase of oil for the future of Sinopec to provide enough space for imagination.

Greentown: God of Gamblers

Greentown is a big gamble that song in the background of the crisis.

After getting rid of the rumors of bankruptcy, Greentown Group strives to survive and finally stand firm. A series of moves behind it, the green House business-to-business Electric Business Project quietly started, suggesting that the stable property giant crocodile, still do not forget to occasionally let "passion" reappear.

Obviously, and can not be the green house to understand the Green green to revive a dose of medicine, but also in Hangzhou, the chairman of the Alibaba Board of Directors of the huge industrial chain, has let song heart envy. For 2013, the Greentown Shangzhi is doing a very different kind of business-to-business with Alibaba.

But in the Red Sea of building materials in the field of electricity, by the online trading volume is low, network goods brand limited size, logistics and distribution costs are too high, such as the constraints of the influence of the traditional enterprises have not yet been able to power. If the green market can break through the bottleneck of the industry, not only will stimulate the vitality of the entire group, but also will lead the entire building materials markets, especially under macro-control, so that more small and medium-sized property developers and contractors to reduce operating costs, enhance bargaining power.

Jianghuai Auto: The moon rover

When the monthly sales of a car is half of the online channel to contribute to the time, the imaginary space of E-commerce is again advanced.

Jianghuai Automobile Test hydro-electric company succeeded at least for domestic independent brand car raised a wake up: Although the electricity dealers are not fully capable of solving such a large deal like cars, but the online market, the fragile price system of independent brand models fragile and low gross margin is not enough to support the industry's progress. Only when the terminal dealer can not get a lower price than the line, the manufacturer is profitable.

Of course, Jianghuai automobile to achieve, not only to improve sales and gross profit, but the distribution channel reengineering. Relying on E-commerce more open and transparent price system, regional distributors of the mode of thinking no longer for a variety of tricky price war imprisoned. Adjust the mentality of the dealers, instead of focusing on localization services, through differentiated competition to seize the commanding heights of interest. So, in a sense, Jianghuai automobile "electric shock" of the tentative measures, may be a small step, but may be a big step in the history of the automotive industry.

Yiwu: Two entrepreneurs

The whole industrial cluster moved to the line, to a certain extent, to alleviate the small commodity operators in the face of stall rent exposure to the sadness.

After a period of high growth, yiwu small commodity market is now facing the risk of disconnection from the real market economy. Soaring rents become the biggest fetters of merchants, high operating costs continue to be transferred to the operator, countless small traders in front of the shop to lower their heads.

But the question is, "Yiwu buy" can really let the action heavy commodity economy reappearance vigor. Taobao occupies a large share of online retail, under the premise of Yiwu purchase can simply copy the business model, but can not replicate the business environment. Now, even the controversial Taobao bazaar is beginning to purge fakes, pay attention to brand cooperation, brand-building, promote the "small and Beautiful" cluster, Yiwu purchase needs to find the core competitiveness in the field of electrical business, and gradually complete the industrial upgrading, so that more small and medium-sized businesses to benefit, not just a "backdoor" performance of managers.

CCTV: Conspiracy theorists

If you do not read the information, few people know that CCTV's website has been low-key operation for 8 years.

In these 8 years, China has three companies to go to the United States listed companies, Jingdong Mall became the first JAG platform battlefield, Taobao plus the cat is a joint effort to create a trillion of sales. In the face of strong, such as Lin's pure electricity business, the media started CCTV on the mall naturally know what they have missed.

But he also has "CCTV" this trump card and "where to play" media credibility. From the CCTV on the mall's navigation settings can be seen, "anti-Fake alliance", "Legal Aid" "complaints" "report" and other brazenly in the list of thriller words, people mistakenly think that the wrong "today said" column group. More lethal is, CCTV on the mall to give full play to the characteristics of the media, a dedicated "electrical business Information", from all sides to collect the negative information of electric business enterprises, Jingdong, when, Amazon all in the gun. In such a situation, the consumers come even if not shopping, can be "shady" at a glance, not to say "industry pioneer."

Su Ning: Revolutionaries

Suning as the reason for the appearance of the finale is that it is no longer the electric trader Dark Horse, 2013 is its real into the maturity of the year.

As a traditional retail enterprises to touch the "net" of the Rising Star, Su Ning was able to kill the Quartet in 2012, "rapid decision-making" and "implementation efficiency" played a role in turning the tide. Whether it is online or offline, Su Ning shows a tendency to be in the high morale and the courage to embrace change.

Next, Su Ning will continue to "Wal-Mart + Amazon" of the trillion-class super carrier forward. As the physical stores move closer to the online business, super Shop thoroughly to the electrical, as well as online payment, warehousing logistics, supply chain finance, data analysis and other service systems to improve, Suning will use the online platform to build their own electric business ecosystem, so that suppliers more closely attached to the channel, Become the most ambitious retail brand in the age of the Internet.

Source: Billion Power