Tengyun World Trichopo: Android mobile gaming market enters the breakout period

News and Information January 11, 2013, the 2013 Global Mobile Games Annual Conference and Channel List Awards ceremony held in Beijing Jing Instrument Hotel. This conference revolves around "move, game, channel, rank" This series of keywords launches the discussion, and "How channel for the game Enterprise earns money" as the important topic. During the meeting, Teng Yun World CEO Trichopo was invited to accept the news technology interview.

Trichopo says that if you simply look at the user's properties, Weibo's media properties are heavy, we come to see the news, frankly speaking in the microblogging of the new version before the conversion rate is very low, but it has recently strengthened the location of many games operations, conversion rate has significantly improved, but far less than some of the game attributes very heavy platform, Including some platforms like micro-letters.

[VIDEO] Trichopo: Android mobile gaming market enters the breakout period

When it comes to the profit point of micro-platform operation, Trichopo said that in 2013, the game will be more and more first, because there are many pages of companies and tour companies will also join the development of mobile games, as well as the traditional mobile gaming companies, competition will become more and more fierce, so only to win products.

The following is Teng Yun World CEO Trichopo interview Record:

Dispatch: Hello everyone dispatch friends! In the 2013 Global mobile games Annual meeting, we are very honored to invite to Teng Yun World CEO Trichopo accept the news and technology interview, please Tri first and you dispatch friends to say hello!

Trichopo: Hello everyone dispatch friends! I'm very glad to receive dispatch's interview.

Dispatch: Tri, first of all, please introduce you to Teng Yun world this company?

Trichopo: Teng Yun World Company is a professional third party mobile game data Service platform, on the current we provide including statistical analysis tools, third-party advertising monitoring, mobile data mining and other related services. After a year of operation now we have covered more than 80 million mobile devices, to about 5,000 mobile applications, of which about 1200 are mobile games.

Dispatch: Our focus now is on moving the game. I want to know what is the biggest change in mobile gaming from last year's trends as a statistical platform?

Trichopo: Last year there were a few more obvious features.

First, from the terminal type, in terms of revenue size, the iOS market is basically stagflation and saturation, last year the Android mobile gaming market grew very fast.

Second, if the year before the mobile game field is still accumulating in the past, basically entered a start on the eve of the outbreak, the continued emergence of a variety of monthly income more than tens of millions of games, which is a very obvious feature.

Third, if you look at mobile gaming operations, because the original mobile game is relatively simple, there is basically a game of content providers, game channels, but last year has emerged a number of mobile games operating platform, including touch, including fun, including when the music, and so on, these games operating platform a large number of production is also a feature.

So, from our point of view, this is mainly three features.

Dispatch: Do you think a large number of platforms is a good thing or a bad thing for developers?

Trichopo: It's a very good thing in our statistics. According to our statistics, the developer on our platform, its promotion to the number of 10 to account for 30%, because we have done a number of special surveys. Found that most of these developers are small or medium-sized teams or 20-30 of People's studios, basically all of its resources and energy are invested in the game product itself development, basically it developed out of the ability to do this promotion operations. So, this is the original status quo, because we also see some game developers have basically developed to find a few big channels, like 91, Tencent, 360, Jifeng upload up on the end, in a pure upload, no promotion of the operation of the situation. But this is not possible to achieve good results, so there are a large number of platforms, we feel can be specialized division of labor, platform to do promotional operations will be better, it has more resources. Developers can focus on doing their own products, so I think this is an inevitable trend.