Tesla plan Model X to be marketed

Tesla announced this month that it plans to build Model 3 electric cars for mass consumers. It is said that Model 3 will be marketed after Model X, which is expected to be launched in 2017. The current source says Model X will be put on the market next year.

Model 3 is priced at about $35,000 trillion, and will be the cheapest electric car that Tesla launches, but the success of the car is now uncertain. However, the Model 3 to be successful, you need to solve the following three major issues.

Battery mileage

Almost every conversation about electric cars starts with battery time and ends with battery time. Model 3 of course is no exception. "The current EV market already has 35,000 of dollars of cars, which range about 60 miles to 90 miles," said Karl Brauer, a senior analyst at the Market Research Institute Kelley Blue Book (KBB). If the Tesla Model 3 does not increase significantly in mileage, its sales may not be better than other cars. ”

The market leader in electric cars is, of course, Tesla's Model S, but if the expected price for Model 3 is available, then the king of the field could be the Nissan Leaf. However, the Nissan Leaf sold only over 22,000 units in 2013, and has sold only 12,000 units this year.

Tesla apparently wanted to sell a large number of Model 3 instead of selling only 20,000 to 30,000 units a year. However, to achieve this ambitious goal, Tesla must address the consumer's very expected battery mileage problem, so that consumers avoid "keep looking for charging station" embarrassing situation.

Jack R.nerad, KBB executive market analyst, said to BI: "If you can't drive a night away without recharging, that's not a good thing for users." ”

As for the mass electric vehicle mileage should be how much, the industry is also under intense discussion. In any case, 60 miles to 90 miles is obviously not enough. Tesla's model S P85 range of 265 miles to address the needs of users, but the car price is too high to 80,000 dollars. In this regard, Narad that 180 miles to 200 miles of mileage may help Model 3 cars with "more flexibility and usability." Narad that Model 3 needs to capture the psychology of consumers, rather than just stare at consumers ' wallets.

Reduce battery charge time

There is a huge difference between the potential buyers of Model 3 and those who currently queue for Model S. Model s buyers are the advocates of new technology products, and they will be the first to buy technology, including electric vehicles. This is not the case for Model 3 potential buyers. Early Model 3 buyers may tolerate shortages and flaws in new products, including too long charging time. Users who are accustomed to fast parking and can drive long distances may not be so patient.

Narad said: "The minimum 30 minutes of charging time is indeed too long." Most users don't want to spend 5 minutes at a gas station. ”

One of the solutions is Tesla's Battery exchange program, which costs 60 dollars to 80 dollars, under which users can replace batteries that have been depleted in electricity in 90 seconds with a battery full of electricity. However, the plan is still at an early stage, and it remains to be known whether Tesla will continue to implement the plan for a long time. Prior to Tesla, decoupled place, a similar tech start-up, had provided its own battery-swapping service, but the service had not continued to develop, and the company eventually canceled the service in 2013.

Must be cheap

In addition to a good user experience, Tesla has to launch Model 3 in time, with a low price of $35,000. One of the big competitive advantages of Model 3, it can be imagined, is that it doesn't cost more than the leaf. If the Model 3 price increases, then the car looks likely to be reduced version of the Model S, which may give users the illusion.

John Voelcker, senior editor John Volc of Green car Reports, said to the media: the main challenge of the cheap version 3 is that the cost of the car's battery pack is likely to increase. However, this could be the problem that Tesla's new super battery factory needs to address. According to Volcker's point of view: If Tesla does not have a new super battery factory, then not only will it cost Tesla Model 3 more than 35,000 dollars, but the company won't be able to produce enough batteries to meet Model 3 's capacity.