Thai flute will accelerate market expansion, Beijing is the next key market

Absrtact: About laundry O2O, 36 Krypton has reported several companies, including dry cleaners, Rong e bag wash, bubble laundry (has been renamed to Love Laundry), and foreign representatives are washio. And today I'm talking about the Thai flute washing which is much earlier than these

About laundry o2o,36 Krypton has reported several companies, including dry cleaners, Rongchang e bag wash, bubble laundry (has been renamed "Love Laundry"), and foreign representatives are washio. And today I talk about this "Thai flute washing" is more than these several start to do laundry O2O service company, not only in the country is the first to eat crabs, even earlier than Washio.

Thai flute washing is at the end of 2012, on-line, called the Thai flute NET, then mainly rely on Web pages and 400 phone orders, 24 hours a day to provide services, only for the Shanghai market. More convenient is that the user does not need to register can be a single, the Thai flute is responsible for door-to-door pick-up, delivery, service after the completion of payment, the whole cycle according to the situation of the delivery of washing in 2-4 days. Then, the Thai flute launched the micro-and app-side services, and in October this year all the channels outside the app were chopped off, leaving only the app. The founder Yao Zong said that users are afraid of trouble, then we give them the simplest direct service experience. In this concept, the app side also only designed a single interactive mode of speech, and its experience is similar to that of a micro-letter.

From the model point of view, the Thai flute is different from the e-bag washing and dry cleaners, after both are using the "self-built washing central factory" model, and the Thai flute is the use of resource integration ideas: In addition to the logistics distribution since the construction, other services links are with the third party cooperation.

In the upstream washing link, the Thai flute washes with the local washing on behalf of the factory cooperation. Yao Zong said that they chose the first-line brand suppliers, although they do not do laundry services, but must be used to ensure the quality of service. At the same time, the Thai flute has also developed a set of IT systems, and designed a standardized evaluation index for each service link. The IT system needs to be connected with the control system of the washing plant, which facilitates the control and supervision of the service flow and quality of the Thai flute. While the butt is a front-line brand supplier, it costs less than most offline laundry services by cutting down the store chain (which is said to be 50% of the total cost of store costs).

In the downstream link, the Thai flute self-built warehousing system and logistics distribution system. When the user orders, the Thai flute distribution staff will come to pick clothes, the clothes will be sent to the nearest transit warehouse, and then by the main line logistics personnel from the warehouse to the laundry factory. In order to improve the efficiency of distribution, the Thai flute has developed a distribution scheduling system, this system can effectively solve the single, empty and the originating dispatch of the artificial experience of the debris and waiting for debris, for the distribution staff to plan a set of the most reasonable economic route plan, the distribution staff only need to follow the route to take pieces on it. Yao Zong told me that the efficiency of the distribution staff can receive 40 a day or so. At present, the Thai flute in Shanghai's distribution staff of about 60, transit warehouse for 25.

Why is this pattern used? Yao Zong said: "Our goal is not to do laundry services or a specific service, but to find their own advantages to enhance the service capacity of the traditional services industry." "In his view, the Internet's transformation of the traditional industries should be based on the existing resources of the traditional industry." The traditional service industry has developed for many years, it will inevitably have its own precipitation experience and resource advantages, and the Thai flute to do is to learn and integrate these advantages, reduce the waste of resources. At the same time, the traditional industries are often deficient in the quality of services, service efficiency and so on, and they use the Internet to improve these deficiencies. Therefore, the washing service is only a breakthrough point, next they will start to do category expansion, expansion is the idea is to select those relatively standardized door-to-door service, such as delivery, home appliances maintenance. To a door-to-door service as the entrance, so that the category expansion to access a number of services typical example is the aunt help, but they do is more non-standard domestic services.

This is also the main reason for the Thai flute to choose its own logistics. Yao Zong said, service-oriented logistics and commodity logistics in the service requirements of the difference, the former more emphasis on face to face brought by the service experience. With the appearance of door-to-door service demand, the demand for service-oriented logistics will become more and more big. There are also more and more companies providing fast logistics services for B-end businesses. For example, in the catering industry, there will be home food, fun live food send, Mr. Feng, as well as the community as a unit for many categories of service distribution life radius, the community worry-free. Moreover, with the establishment of logistics as the benchmark of the Beijing East also in the pilot of their own community distribution services "Jingdong fast." Yao Zong Field believes that the current can provide a good experience of service-oriented logistics companies are not many, he hopes to be able to do such a company, relying on their own logistics capabilities to docking other door-to-door demand services. However, he also admits that jingdong in logistics is more emphasis on the service experience, to the layout of door-to-door service, Beijing East's turn will soon.

Yao Zong field is a continuous entrepreneur, the earliest entrepreneurial experience is "bain ads" in the industry quite some fame. 2009, he turned into the internet financial industry, created a haha loan, which is a student-targeted Peer-to-peer project. But because of lack of financing experience, in the Angel round to sell excessive stakes and make the project aborted. Beginning in 2012, he began to look for entrepreneurial opportunities from four aspects of basic necessities, after three months of investigation, finally determined from the field of laundry.

For a long time in the 2013, the single volume of the Thai flute washing has been low, with more than 100 orders per month. Later, they did a massive push for months, distributing leaflets at the front of the neighborhood, which made a noticeable improvement. Today, the daily order of the Thai flute is about 1500 to 2000, and the estimated monthly amount can reach 50,000.

This July, the Thai flute washing won the Yuan Wo origin of the 10 million yuan a round of financing. Yuanwo is one of Shun Fung's investors, Yao Zong field is also a fancy their resources in logistics services. Just 4 months later, in November, the Thai flute washing announced the million-dollar class B-round financing from Sequoia Capital, and Yao Zong told me that this round of financing had been finalised in August. After B round, the Thai flute will accelerate the market expansion, Beijing is the next key market. At the same time, Yao Zong also revealed that in the second half of next year, the Thai flute will launch a new service, the service will be like the introduction of the laundry O2O service, is a "no one has done things."