T.h.capital maintain the share buying rating of the media

Sina Science and technology news Beijing time of August 22, the U.S. independent Securities Research Service Provider T.h.capital LLC today issued an investment report to maintain the "buy" rating of the media shares, the target price set to 43 U.S. dollars. The following is a summary of the contents of the report: The media will be in the eastern time of August 22 (Beijing time August 23) released the second quarter of 2011 fiscal year results, we expect the media will be more than expected in the financial season, and its current business will maintain long-term growth, the main reasons are as follows: 1 regional expansion; 2　　The number of advertisers increased; 3 ARPU (average revenue per user) increased. LBS Interactive advertising platform into a new source: The media plans to launch a novel lbs interactive advertising platform, the platform is designed to turn network users into offline buyers. We expect the platform to initially cover 7 major cities with a large screen size of 40,000. We believe that the platform from 2012 onwards will become the focus of the media of the source. We have confidence in the potential of this new platform, because it is in the early stages of development in China, and several companies engaged in similar services have been successful.　　We believe that the LBS platform in China's prospects are optimistic. Third-quarter results expected: We believe that the media will increase its third-quarter performance expectations, and will be higher than the industry's expected revenue of 174 million U.S. dollars, diluted earnings per share of 0.43 U.S. dollars, and our expected revenue of 174.7 million U.S. dollars, diluted earnings per share of 0.42 dollars.　　We expect that the outdoor digital media Advertising (DOOH) revenue will reach $154.1 million trillion, outdoor billboard revenue of 12.2 million U.S. dollars, cinema network revenue of 8.4 million U.S. dollars. Second-quarter results expected: The media expected the second quarter revenue will reach 160 million U.S. dollars to 164 million U.S. dollars, we expect to meet the expected ceiling, and industry analysts are expected to be 162.7 million U.S. dollars. It is expected that the core of the outdoor LED network and Cinema Network (DOOH & Movie) revenue will reach 149 million U.S. dollars to 151 million U.S. dollars, and we are expected to be 150.1 million U.S. dollars. The media predicted that, based on non-US GAAP, net profit would reach $54 million trillion to $56 million trillion, while industry analysts ' average forecast was 54.3 million dollars, and we were expecting 50 million dollars.　　Based on non-US GAAP, we believe that a share of diluted earnings will reach $0.35 trillion, while industry analysts are averaging 0.37 dollars. Business will maintain long-term growth: as China's second largest media network, the media has become one of China's most influential media, especially in big cities. We believe that the media will maintain a long-term growth, for the following reasons: 1 geographical expansion-the network of media coverage covers at least 330 cities, there are about 1800 valuable cities to be developed. 2 increase in the number of advertisers--The media currently has about 4300 plus advertisers, in recent years, the number of media advertising owners have been climbing.　　3 ARPU Growth-We believe that this is closely related to the influence of the media on advertisers. Stock Rating: We maintain the "buy" rating of the shares in the media and set the target price at $43. (Li Ming)