The advertising war after Li Na won the Championship

Abstract: Li Na in the Australian Open after the first time to start the cross-media fierce brush screen mode, from sports News to the news broadcast, from Sina Weibo to Penguin Friends Circle, from the brand from the media to the police station this kind of government Weibo, as if not praise Li Na feel oneself to the people ashamed not

Li Na after winning the Australian Open again after the launch of the cross-media fierce brush screen mode, from sports News to the news broadcast, from Sina Weibo to Penguin Friends Circle, from the brand from the media to the police station this kind of government Weibo, as if not praise Li Na feel oneself to the people ashamed. Whether you know it or not, it's not important at this time.

For those who are prepared to win or lose both the sponsors and the non-sponsors, on the hot work in Li Na's thesis on the issue, to some extent has been with occasion popular topic marketing, but must complete homework. People want to see, what does Nike say? What about brands other than Nike? In the two camps of Forks and forks, which brands are left and which brands are right?

Nike：

Nike has been playing the role of biting the old for the past two years, especially in the death of Li Na, did not see any traces of intentions design. After the title of the ads, but also to enter the final when the "again take Li Na" flattering. The heart is higher than the sky, life is more than the paper cheap? Like a copy for a lost ball.

Kunlun Mountain may be the lowest brand name among Li Na sponsors. Annual TENS endorsement fee for such a stage of a brand, is not a gamble. But Li Na has begun the downward movement in the career of another grand slam, Kunlun Mountain Bet will become a legendary marketing story.

And Nike's casual comparison, Kunlun Mountain marketing appears more planned. Li Na broke into the final, released "Bring a champion home for the New Year" theme ads, fitting the end of the home hot spot, the final before the release of "The foreign land into the home", called for fans to forward and point praise for Li Na refueling. After winning the title, another three "in the Champions ' Eye" poster, "all the opponents are friends", in the Carcuina of the street in a variety of marketing copy, show the "race out of the level, race out of friendship," the spirit of sports. The theme of "Fighting for the better" throughout the whole is also consistent with the promotional themes of the 13.

Benz：

Mercedes-Benz this disgrace. The Australian Open won the NA era. So the local situation of the copy, with absolutely no sense of the design of the picture, your boss know?

Soothing Milk:

Fair and, Shu milk this time the breakthrough point to do well, at least more than last year's "Never Mind" series to be tall. But unfortunately the other part of the copy did not keep up, flow in the soul of chicken soup all the way, like a lame cook, the shark fin made into a fan soup

In addition to the above four sponsors, there is a tyrants slightly exotic, Taikang life. Copy and design on the hemp rope to mention the tofu, the official micro on the first time in the release of the congratulatory microblogging, incredibly @ three suspected company executives account!!! Whenever you remind your boss that you are working overtime, this spirit of performance is really valuable. But if you can put a little bit of horse-fart kung-fu in your head, you won't be able to issue a second, less creative poster. These are the performance of several sponsors. Here are some of the things that are not sponsored by the business. There is no free lunch ...