The Age of Experience competition

Now everyone is talking about the electric business of the winter, but now the so-called winter is the capital of the winter, not the business of the winter. For the industry as a whole, the major companies have grown very fast. Capital of winter, is not as easy to finance as before, I think, nothing more.

The whole industry must be up to the shuffle because of 10 consecutive years of high growth. In the past many companies are through the industry's spring breeze, the internal strength is not very good, once the capital market problems, then only closed or mergers and acquisitions. The industry cannot always accommodate the number of thousands of sellers today, because the trend of retail industry is more and more concentrated.

However, Beijing-east (Weibo) has to see: In the future E-commerce will continue to show a larger trend of growth. In the past two years after the rapid growth of internet users, China's online shopping market is currently undergoing transformation and upgrading. Now E-commerce and traditional chain stores almost stand at the same starting line, thanks to information technology and Internet, E-commerce can occupy more market share in the retail industry.

On the development of the platform, I believe that all partners are the existence of a variety of relations, and Jingdong east of the value of Jingdong, Jing-dong is a pure e-business model. Jingdong Mall belongs to the independent business model, the root of profit is to be able to bring the supply chain to each partner service. Research and development, design, production, manufacturing, packaging, marketing, brand promotion, which is what most brand manufacturers need to do. and Jingdong Mall to do is to help manufacturers to the fastest speed, the lowest cost, from the factory door to the consumer door.

Ultimately, it's a cost consideration. No matter what mode, to brand manufacturers to bring what value, not necessarily brand manufacturers direct marketing is good. The natural basic competition law of the market is adjusting. Globally, 99.99% of manufacturers choose to find partners to help them sell, rather than sell them. Less than 0.001% of the world's manufacturers themselves direct sales, can count on several companies.

E-commerce enterprises and traditional enterprises only exist the different development model, in essence, there is no difference, in the final analysis, is to serve consumers, to solve the needs of consumers, so whether as a leader of the enterprise, or the industry's promotion, the most important thing is to consumers, socially responsible.

Chinese consumer demand is more stringent than that of foreign consumers. The United States nearly hundred brands can be delivered three days in the fastest, such as in San Francisco, Los Angeles and other cities, the distribution is delivered to three days, if not to pay additional costs, in the United States, many orders are sent within seven days. But if in Beijing, Shanghai, such as cities, 24 hours did not send the goods, consumers began to scold you, three days did not receive cargo will start to constantly complain, seven days did not send the arrival of reporters reported. Jing Dong did a survey, found that Chinese consumers can accept the after-sales service is three days, if not all the service centers nationwide control within three days, then consumers will not be satisfied with you, your brand will not be satisfied.

The biggest consumer dissatisfaction is after the sale, even with the existing standards of Jingdong, they are still dissatisfied. Jingdong has always believed that the after-sales service has a lot of room for improvement, from the beginning of the second half of this year will focus on the six major logistics center in the construction of the after-sales service system.

Nowadays, every product purchased by consumers can be monitored in real time on the basis of the Internet of things. How many meters away from your home, probably how long to arrive at your home, in terms of the country, Jingdong is the first to achieve all the delivery of the process, all the after-sales service process visualization of the company, is the first real thing to realize the core of the company. Jing-dong has achieved a nationwide after-sales service door-to-door. For example, door-to-door pick up goods, customers buy things if there is a problem, the fastest 15 minutes can be taken back. How do you do that? Every distribution officer in Jingdong is equipped, and the Beijing-East information system has tens of thousands of distribution information, if the after-sales service demand after the technical staff to monitor the product does have problems, need to repair, the choice of the nearest consumer location, to the Jingdong distribution staff to send a directive, you can take back the express.

At the same time, Jingdong will not go to the unlimited development of Beijing East's suppliers, although today is still in the investment, but the Beijing-east system to do some testing, to do so that every seller can have a full opportunity to display, can guarantee more sales, so the number of Jingdong sellers is a strict limit. Once found that the platform sellers too much, resulting in not enough revenue for each seller to ensure operation, Jingdong will immediately stop, to ensure that each store can have enough sales, and constantly for consumers to develop more and better products. Of course, there will be no rankings, Jingdong Mall has always been sold to the number of shipments to the speed of the show, the east of Beijing must be so. The most reasonable thing to do is to have the deal done and let the supplier make the money and then charge some extra fees.

Technology marketing is one of the core competencies of Beijing-east. Some people will ask Jingdong Mall technology marketing can do something? So, I can tell you that Jingdong can extract a lot of data, such as your family income, what your consumption preferences are, and so on. Through a lot of analysis of these data, Jingdong pushed the right products to the right people ahead.

This is also the power of information. In addition to the traditional sources of revenue from the company, many brands want to put ads on the Beijing-east platform, in addition, there are many other services revenue. For example, Jingdong and partners jointly developed a variety of recharge, lottery tickets, travel and other products. BEIJING-East income sources are more diversified. But in any case, Jingdong still pursues consumer demand, customer satisfaction, user experience as a measure of standards. If there is income, can make a lot of money, but contrary to user experience, bring bad experience, Jingdong will not do. Even if the current loss of a lot of money, need a lot of investment, but greatly improve the user experience, the BoE will not hesitate to invest. But Jingdong is all in the E-commerce industry, or related to the industry. Not with the electrical business, Jingdong is not interested, Jingdong will always only do with the electrical business related things.

Finally, it is recommended that all the electricity dealers, most of the money do not burn ads. I have been opposed to the electric business burning ads, traffic is not reliable, it should be most of the money into the user experience improvement, warehousing and distribution, information systems. If an E-commerce company takes a VC's money, 70% to 90% of the money is spent to improve the user experience, I believe that this company will be valuable. Whether he can go on the market on his own, he can get through the winter successfully.