The American Black Dai: The discussion of the excited type with simple topic

There are many ways to interact on Weibo, one of which is topic discussion. The good topic is to be generated by the brainstorming team, the Black Daisy's microblog team (currently 14 direct 70 staff in the microblog) is often discussed in the group, expecting to be able to capture good topics. As a consultant, one of my responsibilities is to help Hede find topics that can be discussed on blogs and microblogs, and to give specific planning to expand its outreach.

On one occasion, I saw the Peng director of Black Dai's headquarters in Http://www.aliyun.com/zixun/aggregation/8312.html "the story of dozens of hats laid off" in the "> Corporate Blog" Mainly said he received a graduate student from Fudan University Xiao Li, hair loss for three years, summer and winter are wearing hats, all kinds of solutions to hair loss have been used, also no use, affect the work and find a girlfriend. Later found Hede, finally with physical issue of the way satisfied with the solution, is now a foreign head, has a girlfriend, every time to see director Liu will give him a little gift, called Liu Director for elder brother. Post at the same time with many of the customer before and after the photo, and additional satisfaction and the director Liu Happy hug photos.

After reading this article, I immediately suggested that black Daisy do the promotion. Chairman Lolin that the article's most valuable is the use of a group of customers photos, especially before and after the two photos, strongly show the customer after the issue of confidence recovery. September 6, 2010, in the 2 anniversary of the company's anniversary celebrations, chairman Lolin in the speech, his PPT again appeared this customer's photos.

Luo Dong did not borrow pictures to boast about the issue of Black Dai's additional technology, he simply asked all the staff attending the meeting to answer his questions. He first showed the customer's first picture in the PPT and asked what kind of eyes the young man's eyes were showing in the picture. The employees were thinking, with varying and loud answers: cowardice ..., fear ..., no hope ..., no confidence ..., depression ... ..., depression ... ..., low self-esteem ... ........, feeling low and ..., feeling low and feeling low.

Rodon also shows the customer's second photo in the PPT and continues to ask: So what do we see in the eyes of the client? Everyone immediately excited up, competing to answer: handsome ..., the sun ..., the confidence ..., the hope ..., the bright ... ..., the brightness ... and the feeling of being refreshed and .....

So, then, is our job just a service that is akin to haircuts? He didn't ask everyone to answer, but all the staff understood the truth: what Hede did was not just to increase the client's hair, but to restore self-esteem and self-confidence.

At that time the meeting of this scene deeply shook me, let me have an indelible impression. I've been online many times to tell people about my impressions. Once, I suddenly thought in the conversation, why not move this scene to Sina Weibo, let the netizen together to experience this scene feeling!

So I discussed with the Chairman, the issue before and after the contrast of the photos on the micro-blog Http://t.sina.com.cn/1685844172/wr0nMybGhY, and link to the blog on this article, let Bo friends participate in the review.

Although these comments are only 140 words, but the truth tells the perception and experience of each person, almost every comment is moved, regardless of whether its language performance is naughty or serious. I randomly copy a few, together look at:

True girl: I was surprised to see the first photo, is this really just the students on campus should have the eyes? I can guarantee that he must be in front of the mirror every day with his eyes to hate, angry look at the mirror of his gradually exposed forehead! And the second photo of him, let me can not help but be moved, thank Hede to bring him a great change! Students, it should be like this picture of Xiao Li, like the glow of such vigor.

Small Nest Melon: is the image of two people! The front looks like more than 30 years old, the back looks young and energetic, if not to see it and really can't believe it! It seems that hair on the image of people really important, hair occupy the entire head of the One-third position, really can not be ignored. From the eyes to feel that there is no hair before he was so autistic melancholy ah, the eyes are not a bit of look, hair after planting he showed confidence in the joy.

Floret Angel: If you don't say it, you will never put the people in two photos together. The first photo of him because of the impact of hair loss, eyes rather timid, melancholy, disappointment ah. From this point, I can feel how autistic he is, even his own life in this picture. And the second photo of the whole person from the inside out of the irresistible charm of men, especially his eyes, a sweep before the state, change the eye-catching very ah.

Demon Night Panic: This contrast is really bright, first of all in the age from the elders to return to the ego, followed by the temperament to achieve from the helpless man to the senior handsome boy leap, and the most important thing is in the psychological really put down the burden of hair loss, self-confidence from the eyes of the deep expression, must be confident is the cornerstone of success.

Yiwu Jia Cheng: Hede is really amazing, after looking at the picture contrast, you will find that the original, his eyes bleak, feeling the whole person is not spirit, feeling the overall age of 35 years old and down; when the choice of black Dai, the whole effect much better, the spirit of gas, a feeling young more than 10 years old, the whole sunshine handsome lad!

Purple Charm Imperial Concubine: The eye is the heart of the window, all people's thoughts will be revealed from the eyes. Figure Li is a graduate student, logically speaking, a graduate student should have a strong self-confidence, should be full of hope, this age should be high-spirited, high spirits. But from the first picture, his image, eyes, expression completely and age, identity does not match, hair loss let him show only inferiority and evasion. ...... After the replacement success, the image of the graduate student Xiao Li immediately changed, is completely two people, the face also blooms a splendid smile, the eyes reveal is confidence and hope of the light, as if to regain new life, and the overall image become more handsome handsome, revealing the young people's youth, vibrant.

.........

I did not think that this topic of discussion, there is no prizes, is entirely spontaneous comments, but the thread one after another, Weibo and blog posted up to 415. What we can see from this case is that there is a lot of learning in the choice of topic, we should pay attention to the simple, the threshold is low, everyone can participate, everyone can speak, but also pay attention to its argumentative, that is, in the face of this topic, everyone has a desire to actively participate in the discussion, everyone can speak incisive words. (author/Inter-finger soft sand)