The American version of "Hungry" completely different play

Abstract: "Editor's note" Domestic food delivery website home to the Beijing east of the B-round of supplementary financing, this belongs to the Gospel of cargo. Beijing people love to eat ducks, Chengdu people love to eat hot pot, Hunan people without spicy, Shanghai people are elegant look forward to the tripod Taifeng sent a tray incense

"Editor's note" Domestic food delivery website home to the Beijing east of the B-round of supplementary financing, this belongs to the Gospel of cargo.

Beijing people love to eat ducks, Chengdu people love to eat hot pot, Hunan people do not like spicy, Shanghai people are looking forward to the elegant Ding Taifeng to send a tray of fragrant small cage bag ... These in the domestic take out the mobile phone to shake on the easy meals, in foreign countries but become extravagant hope. The location is limited, and the cost of distribution is high, restaurants are unwilling to roamed the long journey to do the business.

This also inspired the rise of feeding O2O, those with the end of the cargo, avatar overseas entrepreneurs, tirelessly want to use E-commerce way, to meet every far away in the "big stomach king." Compared to the domestic hungry, home food sinks, the United States to sell, the U.S. food delivery site seems to be different. The new operating mode and technology drive make it look more stylish. With Gesoo founder Lin Tie words, send meal O2O is the new beginning of catering industry, is completely different play.

"Pioneering project" Feeding O2O platform gesoo.com (speed net)

"Entrepreneur" Lin Tie, 16-year-old to the United States, after the test into UC Davis study economics. During his schooling, he worked as a waiter and a salesman, and also practiced at Morgan Stanley. 2013 graduation, with the idea of the university Brewing, January 19, 2014, the first Chinese market for the United States Third-party Professional restaurant distribution company Gesoo.com Online.

Gesoo CEO Lin Tie

"Entrepreneurship Three Questions"

1. What is the original purpose of the business?

A: People who have read college in the United States know that it is too difficult to eat at any time around the school or in school.

2. What is the business model?

A: Through the artificial intelligence logistics system, for the delivery of food distribution personnel planning route, to achieve the best time, to enhance the hotel turnover rate.

3. What is the bottleneck of entrepreneurship?

A: Recruiting and distribution teams are still being tested.

"Entrepreneurial Story"

In the United States, Chinese people live in many ways relative to the domestic is very good: air quality, food safety, relatively simple interpersonal relationship and work environment, high welfare, insurance perfect, high education level and so on. Even the automobile, real estate, petrol and so on, the cost of living in the United States is lower than the domestic first-line coastal cities. Only in one respect, the United States can not be compared with the domestic: higher human costs and the labor-related services sectors of the higher consumption. The most striking aspect of this is that, in the United States, Chinese people cannot enjoy food that is as quick and easy as their own taste, especially high quality Chinese food. So in order to understand homesickness, the Chinese cargo are often their own sleeves into the kitchen, which has become a lot of Chinese students to laugh at the jokes: to the United States, is really new Oriental advanced class, but the new Oriental does not teach words.

In the United States, relatively speaking, the happiest place for Chinese cargo should be in the greater Los Angeles area of California. In the 2010 U.S. Census, the number of Chinese in the Los Angeles area of California is close to 400,000. As a result of the Chinese colony, many places in the Los Angeles area can eat authentic Chinese food, even small fat sheep, Meizhou dongpo, seabed fishing, ding Taifeng such well-known domestic chain catering enterprises are also settled in Los Angeles. According to statistics, the entire Los Angeles area, a large and small Chinese restaurant, a total of more than 400, it is said that the Los Angeles people in the United States to become the envy of Chinese people.

But with the development of domestic catering industry is not comparable to, because of geography, commerce, residential and other environmental differences, even in the Los Angeles area of the restaurant can not reach the "guest wearing slippers to reach the community doorway, noodles, porridge, soy milk, fried dough sticks, mala casually pick" the point. In order to eat, people basically have to drive. The traffic jam in Los Angeles is not much better than the domestic big city, in order to eat a delicious meal, the road spent half an hour, 40 minutes is also the most common thing. The outside delivery service, more than 10 miles of the range of businesses are generally unwilling to send, the time cost is not low, and secondly, the human cost is too high, special dependants to provide delivery services is not realistic ideas and practices.

In this context, Gesoo.com (Speed net) was born in Los Angeles in January 2014, as a third party delivery O2O platform focused on Chinese takeout, in just eight months, Gesoo harvest not only nearly million of delivery orders, but also successfully won a well-known venture investment in the seed, business is also about to expand outside Los Angeles area. The reason for this rapid development, the company's CEO Lin Tie said, is nothing but "we will extend the restaurant to the customer's doorstep."

Gesoo.com Home

From an outsider's point of view, Gesoo is nothing more than a meal delivery company, and the domestic did a good job of "hungry Mody" "Home food sinks" is not much different. In fact, in the experience of the Gesoo delivery service, only to know this in the United States is also the beginning of the service of the meal site what unique.

The first is the choice of the type of restaurant, and "Hungry Mody" is different, gesoo some restaurants are not all by themselves to provide delivery services. Strictly speaking, Gesoo does not belong to the "fast food" type. Secondly, it is the prescription of distribution. For example, a customer who does not live in the Gulf to eat "Ding Tai Fung" of the irrigation dumplings, before he needs to drive one hours, in the Ding Tai Fung Gate line waiting for one hours before they sit down to eat. And in the Gesoo, soup dumplings from the Gesoo's hand to the customer hand, from the next single time is about one hours. Among them, customers save the time to wait in line, and the delivery cost is not much more expensive than the cost of driving and car loss. and businesses, in virtually increased the turnover rate, close to more orders. So, to be exact, Gesoo is indeed the "restaurant extended to the customer's doorstep."