The application of cloud computing technology in the field of broadcasting is becoming more and more popular

First, cloud computing is the inevitable trend of IT development

Cloud computing is a resource delivery usage pattern, the resources needed to get applications across the network. He is the first it technology revolution with the PC as the core, the third it technological revolution after the second it technological revolution with the Internet as the core. Cloud computing devices, software, and services are packaged, changing the way people acquire, process, and save information. For example: Data Center (IDC) through cloud computing technology can greatly improve the utilization of equipment, in the avoidance of idle equipment caused by the economic losses, but also reduce personnel and management costs.

Second, cloud computing in the field of radio and television applications increasingly popular

March 17, Shanghai Radio and television, Shanghai Oriental Media Group Limited (SMG) and Lenovo Group signed a cooperation agreement, the agreement will play their own in the terminal products, cloud computing, content resources, market operations and other advantages, jointly develop China Mobile interconnection and digital home market. Based on the agreement, Lenovo's Internet TV terminals will receive a wealth of new media resources, including SMG from the global high-definition, high-quality audio-visual content, as well as a variety of non-audiovisual value-added services. In Shanghai, the establishment of the "Cloud Network Technology" joint venture, by the Hundred-Vision company has a 51% stake in the joint venture, Lenovo holds 49%. The company is jointly managed by the two sides, in addition to providing Lenovo with a full range of new media resources, will also be targeted to other agencies to provide audio-visual value-added services and arrangements for audiovisual services.

July 31, Jiangsu Cable after the one-way digital TV, interactive television, the independent research and development of the third generation of digital TV "cloud Media TV" in Nanjing Online. The birth of cloud media television marks the end of the era of "watching TV" and the formal arrival of the era of "using TV". The first batch of 2000 experienced users received a cloud Media TV upgrade package from Nanjing, becoming the first adopters of cloud Media television. The Cloud Media TV is no longer a single channel program playback, but an interactive menu. The first line of nearly hundreds of businesses categorized into nine sections, surfing the internet, reading newspapers, online games, TV shopping, video calls and so on can be achieved on the television. More valuable is that these businesses basically with the remote control of the four key and confirm the key to complete the operation, the realization of rich content and convenient operation of the perfect combination.

November, YONGXIN Digital TV Technology Co., Ltd. won the bid for Nanjing radio and television video cloud computing system platform for Nanjing Radio and television to build a cloud media value-added business platform to further promote the popularity of Jiangsu Wired. The Jiangsu Video Cloud computing system utilizes in the network bidirectional set-top box, expands the operator's business scope, reduces the terminal maintenance, the enhancement user experience, enriches the populace entertainment life. Novel video cloud scheme is the use of Low-cost terminals, at any time, any place from the network on-demand access to any application capabilities; so that users no longer need for new applications to upgrade terminals, operators are no longer plagued by terminal upgrades, updates, maintenance.

December 22, Shandong Radio and Television Network Co., Ltd. and Wave Group signed a comprehensive business strategic cooperation Agreement in Jinan and set up a joint venture--Shandong Cloud Network Technology Co., Ltd., Shandong Cloud Network Technology Co. Dedicated to the development of the National cable television network of the future core business. Before the wave company relies on the leading cloud computing technology, develops the three-net fusion cloud television platform, through the "cloud" and "end" of the organic combination of digital television, interactive television, internet TV, three-screen linkage and a variety of characteristics of the application, greatly enrich the business type, really realized from watching TV to the change from TV, The scheme has been applied to many operators in Jinan, Hebei and Wuhu.

Third, enterprises have launched cloud computing application system

In CCBN and BIRTV and various radio and television Development Forum, enterprises have launched cloud computing in radio and television application system.

Huawei's Media cloud Platform

Huawei Media Cloud platform based on Huawei Singlecloud Cloud computing platform technology, can dynamically adapt to the size of the business volume changes, on-demand flexibility allocation of computing resources for the operators of mass media content acquisition, coding, transcoding and other links to provide low-cost, efficient computing processing capacity and end-to-end platform capabilities, To help operators quickly from the traditional cable TV service providers to the three-network integration of the multi-service provider transformation. Huawei Media Cloud platform through real-time transcoding and cloud storage technology to achieve a unified storage of multiple-screen content, that the same content in the operator's central storage only a copy, according to the content of the heat and other rules to the edge of distribution, caching and replacement and according to the terminal type, The business type and network condition are real-time and centralized format adaptation and streaming. The unified storage and delivery architecture of Huawei Media cloud platform can help operators to reduce the storage cost of content, and manage the original multiple vertical capability platform, which greatly simplifies the operation complexity of operators.

The Oceanic media management system based on cloud architecture

At the 2011 CCBN Fair, the ocean unveiled two forms of cloud media funding, the first is computing services cloud, is a private cloud media, in this form, each business unit on demand to obtain computing resources, more suitable for the data center of the television station; the second is the cloud of software services, the way the public cloud is used, Oriented customers are mainly small and medium-sized users, allowing users to access the network on demand for processing, storage, management, browsing services, like the Enterprise mailbox.

For larger users, the ocean offers two models of cloud-media funding, one is the television's own private cloud media, which allows users to enjoy the low-cost and efficient benefits of platform maintenance, and the group-oriented cloud media, which has both computing resources and service resources, All branches of the group can easily and quickly obtain the required software and services.

New Austrian new architecture of full media operation technology based on cloud computing

New Austrian C-map based on the new technology architecture of video cloud computing, the use of a unified data center, to build a management platform, production and broadcasting platform, integrated distribution platform and operation release platform and other four core platforms. The platform is dynamic, efficient, on demand, flexible, green and so on, can achieve more full utilization of resources, more flexible adjustment, consumption more environmentally friendly, media processing more efficient. The management platform service mainly includes production management Service, resource Management Service, broadcasting management Service, advertisement Management Service, copyright Management Service and Management service. Production and broadcasting platform services include collection services, program production Services, document business services, Content management services and cluster Studio services. Integrated distribution platform services include business management services, content pooling services, content processing services, Content management services, content processing services, and content distribution services. Operation Release Platform service has interactive TV platform, network TV platform, IPTV set control platform, mobile TV set control, mobile TV platform and internet TV.

Network TV Cloud service solution for Cable Bay

The company launched the EWEBTV Network TV cloud service solution. This is a new media-related service based on the cloud platform that provides a platform for fast deployment, fast-running, high-end content integration and value-added technology. The user can not only use the network television station to operate by the self build way, but also can obtain the ability to operate the network TV station quickly by the way of purchase service.

The solution has the following characteristics: 1. Live information fragment words: Do not have to build a special collection system, live information automatic storage, support live time shift; 2. On-Demand material quick disassembly: support to the on-demand material quickly to the fragmentation, support the addition of the platform and subtitles; 3. Program Auxiliary disassembly: Import the day program, you can on the live channel time point according to the program time automatic segmentation, auxiliary demolition 4, live streaming + on-demand files mixed edit: direct live channel signal and on-demand material at the same time edit; 5. Short caption: Support simple subtitle editing, synthesis 6. Multiple rendering methods: Support terminal CPU local rendering and background rendering combined mode; 7. Quick release: Edit rendering directly to the release content management system for quick release.

(Responsible editor: The good of the Legacy)