The armies of the electric Business Army after the traditional enterprise

Herald reporter Zhou Yuan/wen

New Year has just passed, many offline retail enterprises have to raise electricity quotient.

Suning Appliances (002024, shares bar) in the first month noughties (February 19) Evening release announcement, announced renamed as Suningyun Business Group Co., Ltd., on the previous to suning easy to buy the main ideas of the electric business upgrade. Almost at the same time, Wanda Group of Electric business platform will be listed on the news of the uproar, learned that Wanda Electric Corps team recruitment has been basically completed.

Online shopping market into mature stage is not only a large retailer of the first-tier cities in the central city of Luoyang, a local home appliance retailer Rong Wei Group, also decided to expand E-commerce, will be the entity shop staff all diverted in the Rong Wei Material Center, service Luoyang Network logistics. At the same time, closed its Luoyang new area 3,000 square meters of physical stores, July will also close another. Jongwei Chairman Che Bingheng in micro-blog sigh, "Now who's real shop, who will increase the loss." ”

"After several years of rapid development, China's online shopping market began to mature gradually in 2012, and the transformation and integration of traditional commerce into e-commerce has become a common understanding," said Eric Kingston, the consulting analyst. In particular, last year, the cat and Taobao continuously set a single day of 19.1 billion yuan, the whole year over 1 trillion yuan staggering figure, the traditional enterprise is a great stimulus.

And according to the reporter learned that, in addition to Wanda and Suning, Gome, Yintai, SOHO, New World and other traditional enterprises have been testing water e-commerce, the international giant Wal-Mart also through the acquisition of a shop, one after another to become the market ranking players.

In December 2012, the company's chairman Wang and Ma Yun "bet" on whether the retail share of electricity dealers accounted for more than 50% in ten years. Looks like a confrontation, but a decade of "gambling" behind the implication of a consensus: E-commerce than traditional business model is only a matter of time.

Over the past 5 years, China's online retail sales have grown at an average annual rate of 99%, with the famous Double 11 shopping festival, from 50 million yuan a day to more than 10 billion yuan, in only 3 years. People not only buy clothes and shoes on the internet, even the net buys the furniture building materials, the jewellery auto parts also became the trend. In the past people in the shopping malls to see a variety of brands, now in the days of cats and other sites are everywhere, but also appeared in the online growth of Amoy brand.

The transformation of the traditional enterprises of the commodity licensing companies to expand the electricity business, is bound to make the speed of the shop under the line greatly slowed down, the large city's commercial rent rally frustrated.

The first Pacific Davis report shows that in the last 6 years, Beijing's quality retail property rental growth rate from 7% Peak, down to the fourth quarter of 2012, the lowest point 0.3%, growth almost stagnant. DTZ predicted that 2013 years or even 2014, Beijing's major shopping circles will not appear again 2011 years of rent surge. This is also considered to be the traditional retail industry after the manufacturer, the major reason for a big foray into e-commerce.

In the previous "two sessions", E-commerce is also a hot topic.

In Shanghai, Shanghai Municipal party secretary Han Zheng asked: Now some physical stores have turned into display counters, and young people have tried their clothes and bought them online. Business model is undergoing profound changes, how should Shanghai face?

In Hangzhou, Hangzhou Mayor Shao Jianwei said in the government work report that 2013 Hangzhou will explore new consumption patterns, vigorously cultivate network business, do strong e-commerce industry chain, encourage residents to expand online shopping.

In Guangzhou, "Guangzhou accelerate the development of E-commerce Implementation Program (Trial)" has been released, from 2013 onwards, Guangzhou will be 5 consecutive years of investment 500 million yuan to support e-commerce development.

In fact, as early as the "two sessions" in 2011, Premier Wen Jiabao put forward in the "Government work report", to actively develop e-commerce, online shopping and other new services.

Today, E-commerce, online shopping has become an important part of the social economy can not be ignored.

According to the consultation data, 2012 China's online shopping market transaction size of 1.3 trillion yuan, in the social consumer goods total retail sales accounted for 6.2%. Observer analysis, as E-commerce in the national economy more and more important in the upcoming national "two Sessions" on, how to straighten out the line under the business model, promote e-commerce faster development will become a hot topic.