The battle for Android ROM in China's smartphone market has entered a new era

An entrance war on life and death will be repeated again. In March, the battle for Android ROM in China's smartphone market has entered a new era.

Tencent and 360 announced admission. At the beginning of March, Tencent ROM Tencent OS (hereinafter referred to as "TOS") unveiled and began to beta. March 24, 360 new mobile phone OS Forum officially open enrollment, and the news that Zhou (Weibo) has Baidu Cloud OS team Incorporated.

Millet and the charm race to upgrade. 18th, Microsoft announced that its next-generation operating system Windows 10 will support millet Mobile 4. Peng, director of Millet eco-chain and MIUI early engineer, said: "Thanks to the Microsoft Team for the development of the Millet 4 windows ROM." "At that time, the Enchantment had allied itself with Aliyun, and the two sides made up the entire ecological closed loop through the combination of FlyMe and Aliyun OS.

Terminal manufacturers emphasize their ROM development. March 20, Gionee President Lou Weibing in front of its national channel to announce the 2015 market Strategy, stressed that its full range of products will be unified in the Amigo OS. On March 28, a release plan to announce its upgraded version of OxygenOS was postponed because of "additional requirements in quality control". A year ago, a CEO, Liu, still announced that he would not launch his own custom ROM.

In fact, although Google has begun to seek to reduce the damage caused by Android fragmentation, it seems to be powerless in the Chinese market. In recent years there has been little movement, except for the early suspension of Acer's collaboration with Aliyun OS, and Chinese manufacturers have launched their own ROM.

Unlike the early market, which was launched by a third-party market, ROM, with the advent of internet giants and end-manufacturers, ROM has become far more than just a better experience for users and more of a weapon of contention for mobile terminals.

Market Shuffle

Baidu Cloud OS was introduced by Li in 2011 Baidu easy platform evolved. 2013, Baidu strategic investment in Shenzhen Hundred Digital Technology (hereinafter referred to as "absolute"), Baidu Cloud OS team and integration.

Insiders told Tencent Technology, in software, Baidu will own about 75 applications implanted in the ROM, at the same time, because of the lack of rigorous verification, a large number of rogue software access, user experience is difficult to ensure that, in the hardware, its team in the industrial design difficult to meet the requirements of the first generation of products, and the second generation of products did not

March 11, Baidu official announced that its cloud OS team officially dissolved, suspended Baidu Cloud OS update and maintenance. Industry interpretation, which means that Baidu has given up on the last three years of Baidu Cloud OS business.

Fully chairman Xu Guoxiang in the media interview has complained about the lack of funds, "can see, Huawei, Millet, 360, music as a bunch of giants come in, now without billions of dollars of capital we do not dare to expand easily."

In mid-March, Tencent TOS hosted a consumer-oriented experience, and the head of the project said TOS would be a lighter, quieter and consumer-controlled OS. The OS should be the carrier for selecting the controller, service, and information to input, as well as the hardware and Internet connectors. Activities, Tencent did not officially release the product, but the owner revealed that the earliest can be listed at the end of the year.

Unlike Baidu Cloud OS, from the TOS version, it does not have a large number of built-in Tencent's own application. Its team-related leaders told Tencent Technology, for mobile Internet, the system is more at the bottom of the portal, so the introduction of TOS will make up for Tencent in the mobile internet ecological chain in the process of building a link.

Not just Tencent, a couple of months ago, when 360 announced a joint venture with cool, President Hao Fanghao, the cool-boss, told the media that the new mobile phone brand plans to launch a new ROM. A few days ago, 360 published OS posters that said "this may be more suitable for the Millet OS than MIUI." Some people in the industry said that it or will be the first selection of the list of millet, and direct hit MIUI users.

At the same time, Le Vision CEO Jia Yue Pavilion is also a positive momentum for its new products. On its microblog, on March 25, Jia Yue first talked about the "operating system" of the mobile phone industry (a concept commonly associated with ROM in the Chinese market). He believes that the current system is highly homogeneous and needs to be changed. April 28, le Vision will be in the United States to release its mobile products.

Complex environment

With the millet release MIUI, the user faced with poor performance hardware and complex Android native system, the user now buy the smartphone has been optimized by the hardware manufacturers, ROM experience has been optimized in the hardware layer. In fact, the "China Cool Alliance" as the representative of the hardware manufacturers, has also realized the importance of ROM, have launched its own original ROM.

For the Charm clan FlyMe and Aliyun OS cooperation mode, the terminal manufacturer's acceptance degree is also very general. Lou Weibing told Tencent Technology, it will not choose such a cooperative model. In other words, the problem of the terminal vendor is in the import interest, it is difficult to cooperate with the third party ROM before there is a better allocation mode. Because, the entrance usually means the flow income, as well as in the industrial development direction of the right of speech.

Smart home, wearable equipment is a good example. At present, the relevant concepts have landed, and even some mature programs and products. Smartphones are not satisfied with their content rendering, links with other devices highlight the properties of the smartphone connector, and Rom become the most important manufacturer for the right to speak the necessary products.

Magic Workshop CEO Chen Xudong has told the media that in the next year or two, April 1 will be officially operating the Magic Workshop will focus on two business, one is mobile interconnection business, including independent ROM, application store, and the second is the internet of things, including smart home and wearable products.

Tos told Tencent Technology, although the current OS market competition is very fierce, but from the overall user size, the market still leaves room for development. "From the overall market, we look like a leader, and some future smart platform products will be explored based on TOS and will not be limited to mobile phones." ”

The industry is widely believed that with the end of April, the market of Apple Watches, the hardware industry circle will set off a new wave of mobile equipment. Unlike previous single smartphones, smart watches represent smart hardware or will become a new battleground for ROM2.0.