The best of all are the various layouts and infighting between BAT's three giants.

Send a guide: 2013 is the internet industry surging year, especially wonderful is the bat big three among the various layout and infighting. This year, Ali's balance treasure turned out, Tencent's micro-letter payment of the strong launch, Baidu "Wolf" culture of the construction as a strategic goal, these landmark events behind, is the three major market layout and the huge impact on the industry. In this article, we look back and see what the bat trio did in the coming year.

Ma said: "In the internet age, especially in the mobile internet era, a business looks unbreakable, in fact, there is a big crisis, a little grasp of this trend, it is very dangerous, before the accumulation of things may have gone to ashes." See, pony Brother's mood is not as calm as his expression.

Ma is also very anxious, so every employee has to work hard to promote contacts, or year-end red envelopes are gone.

Robin Li gave the order, "encourage wolves, eliminate petty bourgeoisie", Baidu has a wolf culture.

BAT (Baidu, Ali, Tencent) accounted for 8 of the 10 Chinese Internet acquisitions in 2013. But whether it is speeding up on the mobile side of the horse-race, or in the Internet finance frequent test water, the 2013 bat giants behind the Non-stop, revealed the giants of insecurity.

Encourage wolf sex, eliminate petty bourgeoisie "Scorpio man" Robin Li quietly layout mobile

In fact, it is difficult to simply use good or bad, to evaluate the performance of Baidu in this year.

At the beginning of 2013, Baidu founder Robin Li in the company's annual meeting to "believe the power of technology" as the topic of the speech, the outside world is questioning Baidu mobile internet slow transition. By the end of November, Baidu announced Baidu Mobile Cloud's ace product-mobile phone Baidu app user number breakthrough 400 million. Not only that, Baidu has 13 users of mobile products broken billion, including application distribution (91 assistants, Baidu mobile phone assistant, Android Market), mobile Internet portal (search and browser), tools (mobile Input method, Android optimization master), Service category (Baidu Video, Baidu Magic map), Contains almost all the mainstream service areas. Although Baidu also lacks Tencent micro-letter such superstar, but in the mobile Internet product matrix has actually quietly formed.

In just one year, the development of Baidu in mobile internet can be described by leaps and bounds. This is reminiscent of a year ago, the Li was exposed to Baidu employee's internal mail, put forward the Baidu type of "wolf" culture, asking all staff to be in danger, "to encourage wolves, the elimination of petty bourgeoisie."

It has been said that Baidu's rapid expansion in smartphones and tablets and its dominance in the desktop search market have pushed stock prices to rise sharply over the past six months. In order to judge, a year time, Li has promptitude to create a "wolf" Baidu.

However, said that Baidu has completed the "Wolf" transformation, as it is actively injected into their own wolf blood. For example, the promotion of Baidu Mobile cloud Division general manager Mingyuan. At the end of July this year, Li sent an internal mail announcing his promotion to Mingyuan as Vice president, making it the youngest vice president in the history of Baidu, aged 29 years.

Fierce push contacts, about a micro-letter "retired director" Ma Yun is not idle

Yesterday, real estate boss Pan Shiyi at the invitation of the small partner Ma Yun, ran to Ali im tools to get together. Apparently, in the last two days of 2013, Ali did not forget to move around with a little faith in his mobile society. After all, the wireless war let Ali formidable, dare not relax.

"Double 11" a day 35 billion of the turnover, but Ali this year a shining. Balance treasure detonated the Internet financial layout, as well as frequent exerting the wireless strategy, is the 2013 Ali's start.

2013, "retired director" Jack Ma retired. The last night before he left the CEO, he could see the tone of his year, and he dropped a "jigsaw puzzle" for Ali's mobile layout: 294 million dollars for 28% of the company's top software companies. Since then, the acquisition of the drama, Ali in 2013 through the investment or mergers and acquisitions under the company, UC, Sina Weibo, MO Mo respectively to browser and mobile social networking as an important portal of mobile Internet, the Alliance provides mobile data analysis, the gold map of the building of the O2O entrance.

"Retired" big guy, apparently did not "play Tai Chi drink Tea" leisure days. In the micro-letter of the step-by-step press, Ma Yun shouted out to hit the penguin home to the slogan. He is the platform to pull friends recommend "contacts", since the construction of "rivers and lakes" of the crowd, and many of their own small partners to pull into the circle.

To say that the core of the wireless strategy, or for the power of the big guy's identity to consolidate the camp, that Ali's other foot into the internet finance, it is when the spoilers.

Ali and Tianhong fund launched "Balance Treasure" is seen as the 2013 Internet financial explosion point. The Internet Money-fund product, which calls itself Dick's money-management artifact, is more than 100 billion yuan in a short 5-month period, because of its high demand-rate earnings and its flexible transfer of funds. "Even Wall Street has no Chinese passion for internet finance. "Ali Chen Dawei, dean of the School of Microfinance, said.

Micro-letter saved Tencent "experience officer" the sense of awareness of Ma Teng

Tencent CEO Ma recently on the list, this time is not the wealth list.

According to a bi-monthly Fortune report, Finkelstein, a professor of strategy and leadership at the Dartmouth School of Business, screened a number of financial indicators such as share price, cash position and market share, and ranked the top 5 CEO of the year.

"What I really admire about him is that he started out of the PC business. Two years ago, he decided that Tencent should focus on mobile services and create micro-letters for mobile applications. There is no business comparable to it in the world at present. Finn Finkelstein explains the reason for the listing.

Not only is the outside world so attached to the significance of micro-trust in Tencent, Ma Teng himself has more than once revealed that "is the micro-letter on the edge of the cliff to save Tencent."

2013 is the 15 anniversary of Tencent, Tencent has done a cool and tall we summit. Ma's speech at the summit was titled "Seven signposts leading to the future of the Internet," later, his speech was summed up by the media: Tencent will not distinguish between various terminals, to be in the product line to get through the terminal; Tencent is going to move everything online, micro-mail is a tool to connect online Tencent will not be too involved in the offline subdivision industry, but also want to use the Internet platform to structure the traditional industry, in the framework of Tencent would like to be a change at any time, and change in the company.

Ma's judgment of the mobile internet has allowed many startups to focus on the mobile internet immediately overnight, moving much of the future into the mobile phone. The current heyday of the micro-letter does not make Ma feel comfortable. He is trying to get Tencent to lay out in more areas for the future: mobile payments, involvement in insurance, Internet finance ...

Look at the tough talk from the Giants.

Li：

In the mobile age of species diversity, Baidu needs to build its own ecology. In particular, the advent of the mobile internet era, relying on their own technology to develop products closed thinking has become obsolete.

Ma：

For Ali, today is not the exchange, the gold, Weibo can do for Ali, but Ali can for them in the mobile internet to do?

The current competitive landscape of mobile Internet is much like the 2003 China PC Internet Competition pattern reappearance. Tencent is now using micro-letters to constantly provoke Ali's borders. Whether out of defense or aggressive, Ali should have acted.

Ma：

Many people say Tencent is the first company to get mobile internet tickets, referring to the micro-letter. Frankly speaking, micro-letter This product out, if not in Tencent, not their own words, is in another company, we may not be able to stop now, the Life-and-death is actually a two months.

BAT Strategic Layout

Baidu: Where to go to travel vertical search, map free, map exerting force to become an independent division, map to join the Life Service category, mergers and acquisitions 91APP channels to enhance light applications, the acquisition of PPS enhanced Love Qi Yi.

Ali: Rookie warehousing Trunk Line logistics, everyone electric day shun the last kilometer logistics, balance treasure, internet finance, "double 11" 35 billion, between the PK micro-letter opened Mobile electric Business competition, the layout of life services, layout music services, layout map life services.

Tencent: Micro-letter payment launched, easy to combine micro-letter payment, the public comment on the combination of micro-letter payment, wind chimes, micro shopping, micro-community, micro-life Membership card to enhance the micro-trust business function.