The big data is first: read "The Financial e Age"

Recently, Ali Alipay suddenly very low-key launched a "balance treasure" service, micro-blog on the rumors will pay treasure into the balance treasure can get "interest". I went to check, found that the so-called "interest", in fact, refers to when the amount of money from Alipay into the balance of treasure, is equal to the purchase of Tianhong Fund company's funds, according to the fund's income, you can gain certain benefits. Alipay Tip said: "According to the long-term experience of the fund industry, deposit more than 300 yuan has a higher probability to obtain daily income." "The actual income is calculated by: (Balance Treasure Fund/10000) x fund Company announces every million income."

As early as Ma Yun resigned as CEO position, I thought, the future Ali the biggest aspect is not Lu, and in Pengley, the latter is Ali financial boss. Three major banking modules: deposit and loan sinks, Alipay in the "sinks" on the play, is China's number one third-party payment tool, loan on the Ali small loans continue to move forward. The emerging power from the internet is trying to "shake" the traditional financial industry.

Wan Jianhua, author of the book, is a senior financial professionals, early in the start-up of the investment bank to promote banking innovation services, and then commissioned to build China UnionPay, this "financial e-era" as a "traditional" financier's perspective, to review and look at the entire Chinese financial industry digitization process.

The essence of finance, including banking and securities, is "a bunch of numbers". Therefore, the financial industry's digital work started early, but also very fast. Wan Jianhua writes, 1993 domestic ATM machine is also very rare, 10 years later, the United States has appeared independent legal person's internet bank, Visa and MasterCard around the world to lay the POS card machine, and domestic merchants Bank uses "one card" this new financial tool, Quickly laid its place in the financial industry. Today, self-service financial services are ubiquitous. Financial computerization is no longer a new thing, the other side, the electronics are being financial, internet companies (such as Ali), is rapidly penetrating credit and payment, foreign Facebook is complacent attempt to access the deposit and loan intermediary functions.

Perhaps the core of fight companies in the financial industry is "big data"-a new idea based on numbers that differs from traditional data warehouses. In the seventh chapter, the author specifically mentions the use of large data in the securities industry: in 2012, Guotai researchers developed a "personal investor investment Sentiment Index" (3I index) based on a sample of 200,000 households, creating a quantitative model of weighted totals for the various transactions of these investors, To reflect the overall investment boom. Wan that the 3I index shows a certain degree of leadership, its trend and the actual capital market trend has a better fit effect. In contrast to the traditional data warehouse, the concept of forward-looking analysis of large data is different, it is indeed in the financial speculation or investment also good industry, has the role of a pilot lamp.

The banking industry can also use large data (card users ' consumption data) to more targeted advertising push, increase consumer consumption to profit from it. The author takes MasterCard as an example, the company collects and analyzes 65 billion transactions from 1.5 billion credit card users from 210 countries, such as it finds that a person is fueling a car around 4 o'clock in the afternoon, and that the next one hours will be more likely to go shopping or eat at a restaurant, The amount of consumption is roughly 35-50 dollars. This analysis makes sense: for example, a restaurant can attract passengers by attaching a coupon to the hotel after filling in a small ticket.

The problem now is that electronic financial companies like Ali Finance are withholding financial data, such as Alipay's quick payments, so that banks can only get a record of how much a user has turned out, and are completely ignorant of what they are spending. Ali small loan is due to master the specific business situation, and the use of Internet digital operation, can be done with the loan, so that loans to customers from the annual rate of 18% to the actual financing cost of about 6%. The company, which has less than 300 people, according to the authors, has already invested 28 billion yuan in the 2012-year period, and has achieved a one-day interest of 1 million yuan in July. The scale and pace of development really deserves to be valued by bankers.

Ali finance is not necessarily going to replace the bank, and I have always thought that the idea of a bank might have been there before, but it should have been less interesting today. Ali's platform operation, will be from Taobao (platform access to a variety of electric dealers) spread to logistics (rookie network access to various express companies) and then to the financial (Ali financial access to various banks). Ali, far more than a bank. The future of electronic finance and electronic finance game will continue for some time, the entire industry, the rules of the game, who will be drawn up, yet unknown.

This article is composed by the main Wei of the ittalks, and welcome to the micro-letter search to subscribe to the public account, or the Sohu News client technology channel subscription "Wei Wave"