The "Big Dream" of "The Little people" made by tens of millions of litters

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Like to buy friends, should have more or less contact with "0 yuan shot", this does not need to spend money, only need to move the mouse can participate in the lottery. For example, with 0 yuan group buy iPad2, gold bars, BMW bicycles, the value of the Lamer sea-blue mystery top cosmetics, and even the Web game platform gift, most of them prizes, either expensive luxury, or the promise of a distant future. These have a strong commercial flavor of the "0 yuan shot", not only did not play a role in propaganda, but also let some users of the group buy the sincerity of the network to create suspicion. "0 yuan shot" to become a double-edged sword, used well, is the user and buy a win, the net will backfire.

In this "0 yuan Pat" tends to overflow, the litters group has spent as much as 10 million yuan, as a "nest Dream Fund", to help litters users realize their own various dreams. In the author's opinion, the litters regiment so well-intentioned is rare. In the face of the group buying activities, litters Regiment can out this big, not only show the strength of the enterprise, to dispel the doubts of consumers, but also let consumers linger in this, this win the sword dance is extremely beautiful.

On the other hand, unlike the traditional "0-dollar Shoot", the simple extraction of the lucky, the litters group by the user in the interactive page of the various dreams published in the classification. By the user "dream", follow-up to the litters group for the user "dream" as the core, production into a dream user's "0 Yuan Pat" group purchase, and the phased 10 million yuan "nest Dream Fund" issued to users to help them finally round their dreams. And the "Nest Dream Fund" will continue to operate continuously, thus constantly lighting people's hearts dream.

One is for pure business promotion, the other is for the dream of the circle net friend. Motivation and activities of the implementation of the huge difference, for users to create a completely different group buying experience. Litters group's dream-fulfilling activities, has been carried out to the second phase, the Circle of Dreams is the most recent Netizen message calls the highest "luxury France double romantic trip." As much as 50,000 yuan a trip fee, so many netizens are full of anticipation, but wandering uncertain. Under the sponsorship of the Litters Regiment, this period of activities and netizens can dream a romantic trip. In the second phase of the event page, still have a dream box, to be friends can be their dreams, published up, and may become the next "Nest Dream Fund" funding.

Compared to some 0 Yuan group purchase unrealistic, the exploratory marketing means of hand-shrinking, litters Regiment this time to spend 10 million yuan, the establishment of independent funds, and with the advantage of their own platform to buy a dream, the action of the national netizens is undoubtedly a big deal.

Abandoned today's flood of "0 yuan shot" of pure commercial propaganda mode, litters group to create a "0 yuan shot" of "Dream Era" mode. This is also from the practical point of view, found the best way to achieve social value of group buy network.

Now, "Realize the Dream" and the Nest Dream Fund, already is the litters Group brand connotation important constituent. is a user-ready to spy on the core concept of a window, through this window, users can really feel the sincerity of the net buy. Also through this user dream as the core, transparent activity flow, see Litters Regiment hard work "round" user Dream, also is "round" own brand brilliant dream! The litters group takes the user as the center's dream-fulfilling plan, not only effectively enhances the enterprise the economic benefit, also has won the market popularity and the reputation, causes the enterprise to enter a virtuous development circulation. Everyone is talking about the comprehensive competitiveness of enterprises, litters group's successful experience should be each group purchase site is worth learning and development.

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