The big game company also does the hand to swim the channel to have a chance?

Wen/Fang Grand will be officially announced today launched a hand tour platform, this move has caused netease, perfect, nine cities and other end of the company's strong concern, the success of the Grand Hand tour platform will likely affect the rest of the company in the mobile game market strategic layout direction. On the other hand, although the end of the company covet the hand market this piece of fat, but for the moment, it is not easy to get a slice of it. Shanda, NetEase, Perfect will build hand tour platform according to the source, there have been a lot of game developers have received a grand game of the invitation to collect all aspects of information as follows: 1, hand tour companies stationed in the Grand Hand Tour platform will be able to use bank cards, Shanda virtual cards and other payments. 2, the Grand Hand Tour platform to the developer is divided into less than the proportion of other channels. There is a game company with the royal contact revealed that the proportion of the two sides can even talk to 5:5. 3, Agent game must be guaranteed exclusive, whether the exclusive transport game is unknown. Sources revealed that, in addition to the grand launch of the High-profile hand tour platform, NetEase, perfect, nine city also have internal plans to build their own hand tour platform. NetEase CEO Ding Lei in this May analyst conference call on the blunt, NetEase in the mobile game market is in the layout, will do the platform, will also do products. The motives and prospects of the platform for the end-company tour company to enter the hand tour currently has three main channels: investment, self-research and build platform. For a long time, swimming, netease and other large-scale end-travel companies are invested in the investment, acquisition and other means of indirect access to the market, perfect, the giant is the way to enter the research, and grand this time chose the third and the most difficult way to enter. People familiar with the matter said that the royal choice to build its own platform or is a last resort. 1, the grand helpless end of the era, Shanda Investment acquired a large number of research and development-oriented small and medium-sized companies, but none of these projects made, so that the grand lost, over the past 3 years, the grand interior set up a number of hand-travel from the research projects, also have gone nowhere. The other guesses in the investment fear, since the research project and all the failure of the case, Shanda to dabble in hand travel, can only choose the way to build a platform. On the other hand, the grand agent of "Million King Arthur" has been successful in advance to promote the launch of the Grand Hand Tour platform. 2, NetEase, perfect for other end travel companies, involved in hand tour can be a first attempt to other practices. The perfect world and the giant network has launched a number of self-research plans, these products are unknown success or failure, nature is not so urgent to build a platform. Ding lei in the NetEase earnings meeting, although disclosed that NetEase will set up a hand tour platform and launch the hands of the research product information. However, due to the past NetEase has been in the leisure hand tour has tried, but the effect is general, this makes to save the cost of NetEase is known for mobile game layout is not active. At the same time, they are concerned about the construction of the game platform of the concrete approach and success or failure, if the grand success, other giants can follow the first time to follow up, if the grand failure, other giants or will again reduce the build mobile hand platform priority. 3, the inevitability of the platform of the end-travel companies according to optimistic estimates, the future of the hand tour industry will remain for 3 years or soHigh-speed growth period, so the end of the company to do hand tour platform has become inevitable. First, the hand tour market because of traffic and users are 91 wireless, 360 platform monopoly, the end of the company do not want to see these companies continue to expand. Second, the end of the company by the internal system constraints, the development of a separate project to develop a wide range of resistance, but to build a hand-travel platform to introduce other developers excellent works but can bypass the internal complex internal relations and the mature end-travel system. No resources, no channels, some of the Giants swing a big-end tour company executives said in fact, not only grand, their company also in the internal evaluation of the possibility of building a hand platform, but the company is still in the internal debate on whether or not, the other side said: 1, large end of the company to do hand tour platform is inevitable, but it is not easy, The hands have no channels and flow, only by the low split or can not attract excellent developers stationed. 2, the Grand "Million King Arthur" is the advertising fee smashed out, belong to the case. So far, there is no end-travel companies in the hands of the market to achieve a large case, so the establishment of a hand platform for other developers is not attractive, in addition to the early stage of the platform investment, whether the success is unknown. 3, the company's stock price is relatively stable, once the hands of the platform failed to worry about the impact of stock prices, so the internal debate is still feasible. According to a senior executive at the top five gaming companies in China, own company has not been out of the launch of a hand tour platform proposal, because the end of the company to set up a hand tour platform and the existing hand platform compared with no advantage, rather than in the unfamiliar market to do their own not good content rather than continue to focus on the end of the tour. Hand Travel company more cautious attitude from the present several companies are in the grand contact with the company's feedback, the Grand hand-tour platform is not positive attitude. A royal contact with the hands of the company co-founder, said the temporary still to wait for the main, will not consider stationed in the grand platform. He cited the following reasons: 1, the Grand Hand tour platform of the proportion is very attractive, but the hands of the company more value is the channel and user resources, Shanda Although the use of a large number of game player resources, but this part of the player is not with the hands of the match is unknown, and there is no channel grand hands. 2, Shanda himself is doing hand tour, fear will be favoritism. 3, the Hand tour market is a new opportunity, do not want to see this market by the traditional end-travel company Monopoly.