The biggest enemy of line is growing up.

Breakthrough 200 million users of line's biggest enemy is their own "Sohu It News" Beijing time July 31 News, free communication application line since June 2011, in a short period of two years to obtain a large number of loyal users, following the January breakthrough 100 million users, last week, and successfully broke through the 200 million user mark. What has changed in line during this time? What are the problems that line is facing in the Japanese market? In terms of the number of users, in Taiwan, China, for example, about 23 million people have more than 15 million users. The number of users in Japan, the birthplace of line, has remained at around 45 million since the end of April this year. Although there has been no significant increase in these months, the figure is almost equal to the number of Japanese smartphone users, which means that line has almost occupied Japan's domestic communications software market. Line President Morikawa says, Line's success is because "we are only focused on developing services suitable for use on smartphone platforms." "and the popular mapping service may be able to prove Morikawa bright." Because smartphones have more screens than functional handsets, larger textures are clearly more suitable for smartphones than previous text content. In addition to the maps that began selling last April, line has also done well in the mobile gaming and comics markets, pushing its revenues to 6 billion yen (about 376 million yuan) in the first quarter of this year, almost one times the fourth quarter of last year. The line news app, which was launched this month, is designed to be a mobile-phone-browsing news, aiming at Yahoo's long-occupied portal site. Although Yahoo has long been aware of the crisis since last October, and from South Korea, the same launch of communications software KakaoTalk Kakao Japan to carry out funds and business cooperation. But Kakao Talk's downloads in Japan are far below line (as of June 2013 only 11 million users). Although line's current development prospects look very optimistic, there are still some problems waiting for them to solve. For example, in the middle of this month, Hiroshima County, a 16-year-old girl in Japanese society, was killed by her peers and dumped in a social case in the mountains, and the suspect is said to have had a verbal conflict with the victim in line, and then used the line group's friends to help with the crime. In addition, the use of the line platform for pornographic transactions in the case of the Japanese society also gradually increased. Of course, these things are not directly related to line itself, but it is undeniable that the brand image has been adversely affected. To this end, line begins to restrict the use of part of the function for underage users. The age-Confirmation of Android users, in collaboration with telecoms KDDI last year, is expected to be launched in September this year to all Android users across Japan. Although line has become the focus of the industry, but for line, its biggest enemy is not competitors, but the rapid development of their own. （Risen)