The breakthrough of the industry website lies in the innovation of business process

Industry website has become an important power of China's e-commerce, but also become China's E-commerce segment of the main market. In the process of rapid growth, also faced with various challenges, including the important challenges from Alibaba and other integrated E-commerce site competition.

For the industry site, want to be in the future fierce competition to gain advantage, I think its breakthrough lies in business process innovation. That is, the industry site needs to find a most suitable for the industry's own characteristics of the business process, and not just blindly imitate the Alibaba model.

One, the industry website is the main body of the electronic Commerce segment market

At present, the domestic e-commerce industry in terms of scope, horizontal development is mainly integrated e-commerce sites, such as Alibaba, vertical market segments include industry sites, local sites and vertical search, where the industry site to become a vertical segment of the main market.

Industry sites and vertical search has been well-known, local business site is a relatively fresh concept, but in fact, is already there. is a geographical subdivision of the direction of E-commerce sites, some areas have a very distinct characteristics, is very suitable for geographical subdivision direction. For example: the obligation of a certain commodity network. A city, a county business network. Similar to this local business site, does not belong to the industry site, but according to its characteristics can be attributed to the vertical market segments.

This article mainly discusses the industry web site in the business process innovation, the vertical business search is not discussed.

Second, the business process innovation lies in the industry itself analysis

1. The currently more mature business model

At present, the more mature business model in business-to-business E-commerce, mainly supply, buy and investment, agent. Supply to buy products-oriented, investment, agent to join the brand-oriented. These two business models in the early Business-to-business e-commerce development process has been very mature and accepted by enterprises. It turns out that this simple business model is very effective in Alibaba's development process.

2. Analysis of the industry's own characteristics

On the industry site to choose to join the brand as the focus of investment, Agent mode, or product-oriented supply, buy mode needs to analyze the characteristics of the industry. This is then the basis for new business process innovation, this approach may be more appropriate, more operational.

For example, the mass consumer goods industry, in general, because of the diversity of customer demand and huge market size, industry enterprises and brands are very complex, so suitable for the brand to join as the guide for investment agent. For example: Pharmaceutical industry, cosmetics industry. To raw materials, production equipment-oriented industries generally adopt product-oriented supply, buy mostly. This is just an example, for the industry site, as long as a clear understanding of the industry's own characteristics to better find suitable for their own characteristics.

III. Business Process Innovation is the real breakthrough

1. Inspiration from successful cases

In China, there are a large number of business models, business processes on the innovation and success of the site, such as the site of the venture to join in fact is to join the brand-oriented investment agent mode of innovation. This kind of website did not adopt the Alibaba model completely, but chose innovation, and successfully found the new business model featuring the advertisement for investment, which succeeded in a swoop. Most industry webmaster have seen similar sites, who can deny that this is not E-commerce mode?

In addition, there are many pharmaceutical industry, food industry, clothing, shoes and hats, leather industry and so on. Row also site due to the different degrees of innovation, has achieved a certain degree of success. But for now, most of the industry's web site in the strength of innovation is still far from enough, and did not break the pattern, find suitable for the industry's own characteristics of the business process.

Venture to join the Web site innovation success to the industry's inspiration is far-reaching, must jump out of the thinking mode, in-depth analysis of the characteristics of the industry itself, looking for a new model, in order to compete with Alibaba and other integrated e-commerce sites to gain more market share. Only in the industry's focus on this advantage, in the long-term development process is not competitive. Moreover Alibaba such successful electronic commerce giant crocodile still innovates unceasingly, to the profession website should be able to exert oneself to focus the nimble superiority, looks for the new business process.

2. Get rid of the inherent thinking and analyze the traditional business model

The most important thing is to get rid of the technology, in the process of planning business process can completely ignore the technical problems. The founders of many industry websites have traditional industry backgrounds, so they know the traditional business model very well. But when starting to create the industry website, it is easy to be the current mainstream business-to-business e-business model curing thinking, but can not mention the advantages of their own.

It is not easy to get rid of this inherent thinking, whether it is from the Internet industry from top to bottom into the industry e-commerce, or from the traditional industry from the bottom up to build the industry site, all need to the industry's traditional business model in-depth analysis. So in the planning process, you can draw the traditional business model diagram, to temporarily forget the technical aspects of the implementation of the problem.

Iv. Summary

Business process Innovation is the industry site and integrated E-commerce sites, and even similar sites to obtain a competitive advantage of the breakthrough, the industry site should be in-depth analysis of the industry's own characteristics, to find the line of business processes. The following questions, as a reference, hope to get more inspiration:

1. What is the difference between Alibaba and the industry channel?
2. Is it clear whether the industry is product-oriented or brand-oriented?
3. Is there a business model suitable for the industry itself?
4. How is the profit model different? Are there innovations that combine with tradition?
5. Are there long-term technical partners to support innovation?
6. Is there a technical capability to rapidly adjust the strategy?

(The above content is the author's personal opinion, for reference only.) About the industry website Exchange, Welcome to join the industry webmaster QQ Group 37466050, the group adopted the invitation mechanism, add please specify the Web site.