The capital helps to push the electric quotient bubble: The business model is out of shape fine management is the outlet

If you pay close attention to the recent E-commerce Enterprise news will find that, whether the Jingdong and when the price war, or group buying companies layoffs, bankruptcy chaos, behind the capital of such enterprises can not be overlooked.

Electric dealers crazy "begging for blood", Sequoia Capital, IDG Capital, northern Aurora, Alibaba Capital, Chung Jiang Investment, cyberagent, Ying-kai Investment, Hui Sheng Venture, soft silver Start fund, Rui-capital and so on in this "only fast and not broken" Internet e-commerce hot times frequently see the major news plate, blood transfusion, Blood transfusion, continuous blood transfusion so that E-commerce enterprises operating to the "capital" track, capital became the industry's leader, became the industry's savior.

Many E-commerce companies are keen to pursue capital, hope that they have been in the capital of the rapid development of blood transfusion, almost by the capital "slavery", do not know that once the capital, they will be smashed to pieces, and even disappeared in the world of the Internet.

The capital helps to push the electric quotient bubble

Through financing, refinancing, to solve the financial difficulties of the enterprise stage, let enterprises in the development of the track of healthy and orderly development, so that capital in the development of enterprises play a good role in helping, these are right, enterprises need funds, its role is to allow good corporate strategy and business model can be effective operation.

But now many internet power companies have been "enslaved" by capital, blindly pursue capital, but forget how to improve the business model of the enterprise better.

An angel investor once said the same is a person, is also a sum of money, in the United States, the return on investment may only require 12%, and in China annual return if less than 50%~100%, you VC do not do, in China if you are not with these LP said I have how many gem IPO, Or I have a new 200 million dollar fund that will guarantee 30 times times within two years that you're basically not going to get the money.

But the growth of China's 35 scores is unsustainable, and at this time, everyone will become more greedy and greedy and get higher returns until the day the bubble bursts. The profit-driven nature of investors has also created the electric Quotient's "slavish", to cater to the Angels to create bubbles and false prosperity, but also completely become the angel of the "slaves."

Take the field of group buying as an example to discuss in detail the phenomenon of the electric quotient of the capital "servitude", as we all know, March 2010 is the budding month of Chinese group purchase, in the past two years of development, from the initial benign development, in the turn of the capital intervention, but also let group buying Enterprises lost the foundation of the business model to build, lost the perfect business management , lost the pace of enterprise development, blind expansion, blindly pursuit of the provincial and IPO, seeking wealth myths, the results of the tragedy staged, the current group buying industry has entered the winter, many enterprises have disappeared from the industry, many enterprises are facing closure, bankruptcy, many enterprises face the risk of capital chain rupture.

The idea of "successful financing", "fast-breaking", "Wealth Myth" and "Capital pro-Lai" have almost shattered the dream of group buying enterprises in the two-year period.

Aliasing business model

The business model for group buying is reasonable, but in China it faces a pattern of aliasing.

Group Buying mode is a very good business model, the usual team and the concept of the group, the use of E-commerce platform, in a wider range of mutual contact with the vast number of netizens to achieve, to meet the many netizens through a better price, to buy their favorite consumer goods needs, but also let the consumer groups "in the fun, bargaining, Pick up cheap "psychology in the real consumption to get a certain degree of avoidance.

Because of this, so the model has been recognized and accepted by the vast numbers of netizens. It also attracts the eyes of a lot of capital predators, allowing them to keep injecting money into the new model. However, in the case of capital and netizens ' attention, the model but out of a "Chinese characteristics" of the road, low quality services, fakes, Hingmong consumer phenomena and events repeatedly see newspapers, hurt the hearts of consumers, but also "Rob" the market, group buy "pain" will be sustained over a period of time.

Group buying began to develop more smoothly, group buying has also become a rapid replication of the industry, which makes many enterprises in the case of multiple capital financing success, blind expansion, a short time in the national large and medium-sized cities do not do analysis, blindly on the horse.

In the absence of talent training in the case, casually find a group of people to start a city, any university fresh born to do a large area manager, marketing director, and so on, and even the most basic position competency has no consideration, leading to group purchase blind expansion, management, not to mention orderly development, as long as the horse, someone in on the line. How can such a development be successful?

The capital is profit and the pilot is rich.

In addition to financing, group buying business people seem to forget the nature of capital profit, blindly believe that as long as the financial, pockets of money on the line, even if the profits of enterprises are taken away by capital, as long as the enterprise can be in a certain period of rapid development on the line, can not delay the enterprise IPO, because as long as a listing, the enterprise is successful, all right, Enterprise leader or become a multimillionaire, or become a billionaire, the time is set, which tube enterprise final road whether long-term. The pilot is also completely able to move the nature of the capital profit for their own use, such enterprises how can not be capital "slavery."

Fine management is the way out

To promote the development of enterprises, faced with a lot of "capital" temptation, can not grasp the pace of capital, where should the electrical business go?

To improve the core competitiveness of electric business enterprises, capital is a good thing, but can not rely on capital and rely on a good business model to live.

In order to develop healthily, the key point is to manage the fine business model, cultivate the core competence of the enterprise, and develop the core competence into a continuous competitive advantage, and finally become the leader of the industry and the maker of the standard.

Just as Apple has almost been leading the way in mobile devices since the 21st century, the key is that Mr. Jobs has created a sustained competitive edge-innovation and breakthrough for Apple. The use of competitiveness to guide industry direction, to become the industry standards of the formulation.

The electric business enterprise should treat the capital temptation correctly. The nature of capital profit-taking is unavoidable, so in the face of the temptation of capital, the electric business must maintain a sober understanding, so that the capital can not become a drag on the development of enterprises, the effective management of capital. Enterprise capital too much, often let the enterprise floated on cloud, unrealistic, blindly seek big, blindly seek fast, do not pay attention to firm foundation of Tamping, Enterprise talent training, do not pay attention to the effective analysis of the market.

The pilot cannot be "enslaved" by capital. 21st century, the emergence of a large number of listed wealth myths, which makes a lot of electric business pilot people become impractical, fantasy let their own enterprises through more financing to get rapid development, enterprises can be listed smoothly, and then create wealth myths, the future of enterprises will not be so concerned about the road. This is obviously not responsible for the industry, but also irresponsible enterprises, enterprises are not "enslaved" capital, the first is that the enterprise leader is not the first to be capital "slavery."