The CEO of the Alliance: Entrepreneurship to do hand travel needs funds

Wu Guoliang TechWeb, CEO of the joint public

"TechWeb Report" July 27 news, the joint public CEO Wu Guoliang received TechWeb interview, said that the current mobile phone game in the early stage, has not erupted, the future is bright.

Mobile games in the early stage

Wu Guoliang believes that mobile gaming is still in the early stages of earning little money, but it has now seen a positive signal.

First of all, the toll channel will be greatly improved, the proportion of carrier charges more rational and reasonable. Second, intelligent terminals will be blowout, the price is getting lower and higher performance, the Android charging ability will improve.

In the joint public, mobile gaming is strategically situated. Back in 2003, the Kjava networking game, which had 20 million paid subscribers. Now, the Kjava game still has hundreds of thousands of paid downloads per month. In iOS, Android new terminal platform, launched the "Up to Mahjong" "Every day to fight the landlord" and other mobile games, the total download volume 400 million, online game day active users 200,000.

"Transplant" is an important way to layout mobile games

Online games giant Test water mobile game has two main roads: first, the net has been successfully transplanted to the mobile phone end, the second is targeted at the mobile phone to develop new games. At present, transplant is the mainstream means.

Wu Guoliang that the transplant strategy would work. Because of the short development cycle of hand travel (3-6 months), when a good idea heat is still in, quickly launched mobile games to form the cycle of IP use. Mobile phone is an important carrier for recycling IP.

"So far the most successful product of the net is" World of Warcraft "," World of Warcraft "from" Warcraft ", it is a strong user base and fans, have such a success. "Wu Guoliang said.

For example, the Grand Hand Tour "Jag handed down" originated in the MMORPG "legendary World." The two-Link network hand Tour "People's Up Mahjong" "Every day to fight the landlord" also from the Web game.

Start-up companies need financial strength to do hand tours

Wu Guoliang CEO of the company in cooperation with a number of start-up companies to discuss investment or acquisition, in his view, start-up companies face the problem is that the hand-travel fee model in the initial stage, to make money of a handful of companies.

"Startups don't usually have a single ending unless they have the money to sell to someone else." Unlike startups, big companies have lucrative business, can keep mobile games, a year not two years, two years not three years. It is difficult for small companies with insufficient funds to do so. "Wu Guoliang said. Kexin）