The challenges of the community or media Sina microblog

Today, Sina Weibo has been deeply into the lives of Chinese people, every day, countless users on Weibo posted news update status, now, Sina Weibo has been made into a social media, but has been adhering to the community's business model. Now the introduction of the micro-currency does not say, but also by the way launched a micro-game, is clearly jealous of others outside the wall that must die.

But Sina Weibo is not a community, plus V and focus on the structure is not the relationship between the content is to maintain the ecology of Sina Weibo, rather than interpersonal relationships. Friends to cancel your attention, not to break up with you, it is only because the words of TB you upset his timeline. Why, then, is Sina Weibo, which is not a relationship-sustaining ecology, and why is it the illusion of being able to run community games? is the player expecting to beat Lee Kai-fu on the Texas Poker table, or is he hoping to fight the landlord with Chen Yao?

Weibo, especially Sina Weibo, has carried too much of what traditional media cannot carry, such as the production of Jingdezhen, such as the performances of the big-actor, such as Guo Meimei's sacrifice, which is one of the reasons why Sina Weibo has such a big social influence.

As for the public, perhaps there is no concern for Jingdezhen, the star they are concerned about, nor have they ever given any reply; But Weibo, the gossip media, is also more paparazzi than any paparazzi, Faye Wong said, with Weibo, each star became their own paparazzi.

The social circles of Sina Weibo are almost all relationships between people and content, and few people can relate to each other. Occasionally, it is also an outbreak of sudden events, such as a director opened the door, it is a pure misunderstanding of Weibo, with the wrong microblogging. Many of the use of the wrong microblogging, although not the director of the room so extreme, but similar to Zhou Libo and Yu-jin, and so clumsy performance, everywhere. They do not understand, why in the real society so said, others echoed nod, to the micro-blog, so many saliva bricks? These people are spoiled by the traditional closed-end media, and are deceived by false interpersonal skills. So tearful Yu Qiuyu to Micro Bo, can only close the moist still eyes to breathe ... This is the only human relationship between Sina Weibo, but this interaction with the content is not the mainstream of Sina Weibo.

The mainstream of Sina Weibo, people in the inside is only a information manufacturing, dissemination, interpretation of the node, although the embodiment of a good social media attributes, but not a virtual society of the main body. First, the user behavior lacks strong relations of frequent attention, such as alone to point to open a person's homepage to see his every micro-blog, this is not a normal Sina Weibo. Second, lack of interest in the circle of identity and participation, classification function can only give you onlookers, not directly involved. This does not blame the micro-group did not do well, on the web is really difficult to show, temporarily lost to Q Group also has nothing to lose face. As for the lack of a combination of personal information and many more community concepts, it seems to have deviated from the current soul of Sina Weibo, but to discuss the problem of not dead or chicken + the real community.

The media business model is advertising, advertising can also be socialized, can also be fragmented, which is also the technology Sina is good at. However, in Weibo, Sina's new champion stage, Sina's novel, incredibly is trying to use his Achilles heel to display after the kick. Play a game? Portal Operation game This topic said it is normal, but Sina operation game This topic, said NetEase smiled there are wood, Sohu laughed there are wood, Tencent laughing with wood has ...

Genes can actually mutate, as long as there are suitable new teams. However, in the current micro-blogging system to do a host community game platform, complete lack of the inevitable logic. Just as Tencent is the first gateway to traffic, but still do not know how to do the media is a truth. Just as the apple of Steve Jobs is absolutely impossible to make a 100 dollar mobile phone is also a truth. If you have a team, you can do a new open platform directly, do not need to have a direct relationship with Weibo, through login can be.

Micro-Blog Introduction of the micro-currency system is not a problem, for example, can be used as a fragmented advertising currency, such as the social welfare of the collection of props ... However, if you want to be a tool for the micro-game, there is only one word: No! If you have to say two words, it is called: Complete No.