The "cloud" side of the apparel industry

"The standard is a very big bright spot!" For example, if you can at the cloud terminal to show customers that the clothing meets the ecological standards, color fastness, fiber content, etc. are qualified, safe, this is not only a responsible attitude to consumers, the enterprise image is also very beneficial. March 28, in the "Heng Longyun customization--Apparel Digital Advanced Customization Forum", the Shanghai Textile Science Research Institute Party secretary Su Yigang speech received a lot of colleagues nodded recognition.

In the more and more prominent individuality of the apparel customization field, the standard of the rules whether to limit the play of the arts? In the garment enterprises to the cloud to extend the olive branch to seek support and breakthrough, the standard can play a role in a new field?

Digital Apparel custom Borrowing power

Ancient Chinese costume customization, Beijing's "Xin Changxiang", "Longqingxiang", "HS-chang" and Shanghai's "Rongchangxiang", "Henson" are world-renowned brands, but in recent years, these hundred years old shop was gradually marginalized, lost the original fashion discourse right and market position.

In contrast to this is the use of cloud computing to the new clothing customization industry. At present, seven wolves, Shaoxing textile city, good Shopping Network, men's custom brand "private Tailor", Heng long and other enterprises, are the clothing cloud data and cloud customization model for innovation and exploration, to seize the opportunity.

As Su Yigang said, clothing customization is a new and potential market in the future. Especially with the development of cloud computing, clothing cloud customization fully mobilize all the resources, greatly reducing the inventory, risk and cost of enterprises. "It can be foreseen that with the continuous improvement of network technology and the convenience of large data acquisition and processing, the pattern of costume cloud customization will rise rapidly." "Su Yigang said.

"Costume Cloud Customization is a digital solution based on 3D measurement, large data and internet technology, turning people into numbers and turning numbers into clothes." "According to Longyun Custom Chairman Ruchenhei introduced, in the new era, the transformation of advanced customization is through the 3D human body measurement system, access to the customer's human body data, and according to the customer's preferences to modify, determine the electronic order, the clothing design, Seihan, and ultimately production." Its core is the mobile internet and large data thinking, customer-centric, digital based, design-oriented. ”

Standards and testing

"Apparel customization is advanced, mainly in its higher professional standards and more detailed service." "Su Yigang said, clothing cloud customization is a clothing designer, apparel enterprises, fabric suppliers, franchise stores and consumers set in one platform, each of the network cloud on the platform has its own quality standards." From the design of clothing to the final sale of garments throughout the process, standards and testing are everywhere.

In fact, clothing brands in the construction of "cloud" customization, more value the role of standards. Reporters in the interview Heng Long costumes found that each of the company's orders are detailed records of each customer's body hundreds of sizes. Ruchenhei told reporters: "No matter where the digital clothing customization, we will hold the bottom line of hand-made." Each customer's data for us is a kind of wealth, through the data, we understand every customer's clothing habits, to provide customers with the most intimate service. ”

"Procurement of fabrics contain prohibited or limited use of dyes or auxiliaries, heavy metal residue is exceeded, fabric humidity compliance with national requirements, functional products to meet the corresponding functional requirements, from foreign cloud orders are in line with the relevant national standards and so on." "These standards are of great concern to consumers and buyers," Su Yigang said. In addition, the cloud custom enterprise platform is connected with the clothing production enterprise, the fabric supplier, the franchise shop, May through the informationization and the threshold standard to standardize and the identification afore-mentioned enterprise, this will become the clothing custom industry chain leader.

The core of advanced custom competition is to see who provides better and faster service with higher standards. Su Yigang said that at present, Taobao, the cat has developed a textile quality inspection of the rules and regulations, but a lot of custom clothing companies do not realize this. Therefore, the standard will be the focus of the next round of competition.

A big one doesn't make a career.

"A single big is not a cause, any industry is fastidious about brand ecology." "Ruchenhei that only the Chinese advanced Custom brand group developed, the whole market will be driven up, China's advanced customization can be recognized by the world."

Thus, the concept of "cloud customization" service platform began to be created--through the Internet to establish a high-level customized professional service platform, so that data sharing, information sharing, customer sharing, service sharing and management sharing, the establishment of brand alliances, aggregation of various advanced custom brands, to achieve a large data age resource sharing.

"Consumers think of customized clothing, they will go to the cloud platform to choose their favorite products and designers, to avoid the brand and consumer information asymmetry." Ruchenhei said that the establishment of the Cloud customization service platform has made the advanced custom brand to realize the transformation to the service provider.

In addition to the cooperation between brands, in the Forum, the reporter also noted that there are many scientific research institutions and technical institutions to join. Originally, the apparel cloud customization requires enterprises to have a very comprehensive, very mature human body plate-type database, and these data must be with the major categories of clothing data docking. So how does the human body database build?

"Make clothes, all kinds of plate type plainly is a standard." Chi Yuaming, deputy dean of China's Institute of Standardization, said that by using three-dimensional human scanners to get data from individuals, the data turned into digital people, turning digitized people into different sizes and models of clothing. The application of ergonomics in the apparel industry is the foundation of the establishment of China's human body Plate database, which helps to customize the rapid response of enterprise production chain to terminal information.

Su Yigang said the future hopes to collaborate with cloud customization companies, while also providing help to cloud custom end consumers, enabling them to find cloud-customized products and services most quickly. Clothing Cloud custom standard, innovation ability and service quality level, the social resources conformity ability decides whether it can be accepted by the user and the market, and whether has the long-term vitality. "There is still a long way to go, and there are many things to do." ”