The combination of deficiency and reality promotes the management promotion and cost control of Changan Group

The data information is "virtual", manufacturing is "real", "virtual" and "real" combine to promote management promotion and cost control of Changan group.

China's auto industry farewell to the era of high growth, market stability, has been set up 150 years of China's Changan Group (hereinafter referred to as Changan Group) has begun to shift from the economic application of the car gradually more expensive intermediate sedan. In the first half of 2013, Changan Group realized the operating income of 19.751 billion yuan, up to 40.63%, of which the overall gross profit margin of automotive manufacturing business reached 16.43%, up from the same period of 0.9%, and the improvement of product margin mainly from the product structure optimization and continuous cost control.

Improve operational management efficiency and financial efficiency, so that operating costs are effectively and continuously controlled, the data is Changan group's "Secret Weapons."

Data through management logic

From order to delivery index is an embodiment of the turnover rate of the enterprise capital, and it is also an important index to measure the ability of the vehicle enterprise to the fast feedback market. The real cost of producing a car is generally not more than 48 hours, but the domestic customer's actual delivery in the average period of 40.1 days, of which 85% of the time spent in order processing, planning, scheduling and waiting for transportation and so do not produce value link.

Changan Group in 2012 before the order delivery time of 55 days, by contrast, the international first-class vehicle manufacturers such as Toyota, General Motors, BMW and other companies, the average delivery time under 20 days, better brand can reach 15 days. 2012 Changan Group Vice President Ma June personally, set two indicators: the first is the original order delivery time from 55 days compressed to 39 days, the second is the entire chain of inventory resources to save 200 million yuan.

Ma June believes that the scientific compression of delivery time to do a lot of data analysis, it is possible to find the key point of the problem, need it technology and management together. The first is to comb the product from the order to the delivery process of all aspects, set up from the order to delivery of the entire process of tracking control platform, and then open the chain of all the chain, to see how many times each link can be compressed, the production environment of downtime is what causes, these reasons how to solve, and so on, layers peel off, Direct to the root of the problem.

Changan Group launched more than 100 new models a year, an average of two new models per week, the annual more than 10 billion yuan in the supply chain flow of funds, if the delivery time for each order shortened by 10 days, will save billions of yuan.

In addition, the order to delivery information platform through the entire business chain of information nodes, but also make Changan group from the "push-type production" into "pull-type production." Chang ' An group is a stock-driven production, through the sales company level and dealer level of the forecast to organize production, according to the dealer's inventory changes to supplement the order and production planning, to guide the distribution plan and inventory allocation. However, because the sales department to distributor quotas, and sales and production plants developed by the production plan is often disjointed, resulting in more production of vehicles without distributors to receive, and the need for vehicles can not be produced in time.

To "pull production", Chang ' an group still through the forecast to make production plans, but with the previous inventory pull production is different, when the order from the end consumer market orders, the manufacturers will be in the region or other areas of inventory to find the dealer's desired vehicles, or the production of vehicle changes to the Distributor, in the inventory- Production-the planned supply chain maximizes the fulfillment of orders. At the same time, open orders to work a single breakpoint, so that the dealer access to the production of vehicles information, from the dealer to manufacturing, and then to the process of shipping management transparency, the vehicle logistics can also be in advance with the board. Through the flow of information, to find out the balance between demand and production, to solve the problem of demand and production mismatch.

Combination of "The actual situation"

As early as the 2002 Chang ' an group chairman of the company said that "the future of the world is a virtual world, but also the" virtual "control of the" real. "This sentence in 10 years later, the data information in manufacturing enterprises is" virtual ", manufacturing is" real ", the actual situation has already been combined to affect the commercial operation.

The impact of the Internet on traditional enterprises is constantly penetrating, the combination of automotive products and technology has become more and more closely, product intelligence more and more high, which has brought new pressure and challenges to the automotive industry, such as product replacement speed, shorten the life cycle of the development cycle and cost pressures, global collaborative research and development design, The efficient management requirements brought about by distributed production and so on.

Changan Group is China's first batch of independent research and development of domestic car brands, now more than 5,000 research and development personnel in 5 countries in 9 regions, research and development of data-side management has almost become the most urgent problem of Changan.

"The source of the data is the root of value, who has control over the data." "Ma said research and development is the source of data, and if it is not well controlled, it will lead to a series of cost-wasting." Because all of the design data and the subsequent process data, industry and trade data are linked, the previous design data changes will bring a lot of changes, even the large number of changes in the vendor, and these "changes" in the end, these "change" must be paid by Changan Group.

In the past, Changan all product development data, industrial data, manufacturing data by different departments in charge, resulting from research and production data is not unique, the relationship between the system is not strong. To this end, Changan built a set of PDM system as the core of the global online research and development platform, the data source through, so that all the data in the same chain interaction, optimize the online collaborative research and development mechanism.

On this platform, the global sharing of a single data source, providing real-time and accurate data, supporting the five countries nine, 7x24 hours online collaborative research and development. At the same time, through the digital design and manufacturing simulation analysis, identify problems in advance to reduce late change costs, reduce physical verification times. After seizing the data source, Chang ' an information management department of the Research and development part of the cost control in the original 80% up and down, the increase in synergy efficiency of production and other aspects of the cost control.