The competition of mobile Internet enterprises is becoming more and more intense

The competition of mobile Internet enterprises is becoming more and more intense and sound business model is the key to research Bofeng Consulting Zhang Chunpeng 3G commercial broadens mobile bandwidth, the development of ICT has made it possible to integrate the information industry with the communications industry, while FMC has "moved" the business that was originally implemented on fixed networks, and these trends will be "mobile internet"　　Pushed to an unprecedented height, "mobile internet" to connect the industrial development and customer application of an important carrier, outlining the future of mobile communication life beautiful picture. For the enterprises in the mobile internet industry chain, we must grasp the trend of industry development, seize the opportunity, occupy the competitive advantage, in order to occupy a place in the future development.　　As a result, telecom operators, Internet enterprises, terminal manufacturers have used their own advantages, and actively layout the mobile internet industry chain pieces, mutual infiltration and extension of influence, and ultimately seek mobile interconnection of the right to speak. The contention of "customer purse" and "customer eyeball" is the ultimate aim of enterprise competition. On the one hand, directly from the customer's wallet, that is, customers through the "communications fees", "information fees", "terminal costs" to the enterprise direct payment, that is, usually said forward charges;　　Enterprises occupy the customer's "eyeball", occupy the customer's attention resources, have the resources to charge, and get advertising fees and other income. Customer purse resources are limited. In the era before "mobile Internet", the income scale of each module of the industrial chain is relatively independent and the overall balance is in equilibrium. 2009, the Telecommunications industry revenue scale of 842.43 billion yuan, the future income will be 4%-5% of the speed of growth, 2009 mobile phone industry revenue scale of 157.15 billion, the income scale remained stable; 2009 China's Internet market overall size reached 183.45 billion yuan, the year-on-year increase of 31.99%,　　The total size of the three is 1,183,030,000,000 yuan, according to the national 1.32 billion population, per capita monthly consumption of 74.7 yuan, in a certain income situation, the customer's overall expenditure level of information will remain stable. The customer's attention resources are also limited. China currently has 384 million netizens, Internet users on average 18.7 hours a week online, mobile phone users reached 233 million, 70% of users use mobile phone to surf the internet 5-7 days a week, and 60% of the users of the Internet more than 5 times a day. People's time is also limited, daily life in the Internet and mobile Internet time is also within a certain range.　　The income from attention resources on the mobile Internet is not to be underestimated, 2009 U.S. mobile phone advertising market revenue scale of 416 million U.S. dollars, while the number of mobile phone users in the United States is 276 million, accounting for only 37% of Chinese mobile phone users. Before the mobile internet era, enterprises in the industry chain in their respective areas of the customer's wallet and attention to compete, such as telecommunications operators between the communication costs of competition, terminal manufacturers of customer terminal consumer competition, the content of information costs of competition. The future trend of the new industry (FMC, ICT) and so on, destined to the enterprise must be combined with the industrial chain upstream and downstream, and this is the essence of the customer purse's overall share of control and contention, if the enterprise can not through the industry chain synergy to grasp the customer's wallet share, that will be abandoned by competition.　　At present, mobile operators have begun to enter the terminal area in the custom terminal, 09 has reached the terminal total scale of about 40% level. Customer interface contention is the current enterprise in the mobile Internet the most direct battlefield to master customer purse and win customer attention is the premise of contention for the customer interface.　　Telecom operators, mobile phone manufacturers, internet enterprises and so on to obtain customer interface and eight recount, summed up are based on their own four advantages: Customer resource advantages, brand and technology advantages, business advantages, industrial chain advantages. Enterprises with advantages of customer resources, including telecommunications operators and Tencent and other Internet enterprises. By the end of 2009, China's mobile user number of 746 million, of which mobile accounted for 522 million, Tencent registered users to break 1 billion, while the number of online users to break 100 million, at the same time.　　These customers have the resources of enterprises, the development of mobile internet business to provide the opportunity, and because of the advantages of customer resources, the industrial chain downstream enterprises also have the right to speak, other companies will also want to share a customer purse the cart. Companies with brand and technology advantages include Microsoft, Google and Apple.　　Through their own brand influence, through the advanced mobile Internet technology, through the mobile Internet applications, such as terminals, E-books, mail, program stores, operating systems, search applications, such as product line development, in the field of mobile internet to play magnify, take the lead, establish a good customer perception. Business advantages of enterprises including Tencent, Sina, Sohu and other Internet enterprises. Instant Messaging, web browsing, blogs and other Internet services naturally have the characteristics of extending to the mobile internet. such as Tencent's clients, Sina Weibo (http://t.sina.com.cn) and so on fixed the internet on the use of business practices and business operations experience, can be replicated to the mobile Internet, forming a competitive advantage on the mobile internet.　　In particular, enterprises such as Tencent, which have the advantage of customer resources, and have business advantages, so it in the mobile internet in the early days of development, with the core competitiveness can not be underestimated. Enterprises with industrial chain advantages, including Lenovo and other national enterprises. The development of national enterprises will have the inclination of policy and resource.　　April 19, 2010, Lenovo High-profile Mobile Internet Strategy and new conference, and claimed that Lenovo's biggest advantage lies in "Lenovo in China", the government, telecom operators, internet companies under the influence of national enterprises, will certainly give some special support.　　In short, at present, in the mobile Internet client interface is only just beginning, the enterprise recount, showing the melee situation, the establishment of a balanced state is still to be seen. Perfect technology, understandCustomer, sound business model is the key to win the future mobile Internet competitive advantage the development of mobile Internet will have far-reaching impact on people's life and even unimaginable at present.　　Due to the uncertainty of the change, the current enterprise with the advantage of customer resources is not necessarily the permanent advantage, unless the customer to establish a close stickiness, otherwise, based on the policy of the number of resources, such as the advantages of the market will gradually become more mature and lose competitiveness. The future success of mobile Internet competition belongs to real customer life research, customer behavior research Enterprises.　　The development of information industry enterprises is changing from extensive management to fine management, the choice of customers is more and more, only the real mastery of customer demand, especially the life of customers, can satisfy customers and occupy customers, so the sociological research on mobile internet customers is becoming more and more important. The improvement of technology to meet customer perception is another key point. Through customer behavior research, life research to know customers want the business and products, but also through technology to achieve customers want.　　The direction of technology development will be to make the mobile interconnection of customers feel smoother, more convenient, more affordable.　　At the same time, as the profit behavior on the mobile Internet, the research and practice of the enterprise's future mobile Internet profit model within the industrial chain is the key problem to make the whole cake bigger. The future of mobile internet is bright, but for enterprises, the road of competition is bumpy twists and turns, if you can be good at using their own advantages, to seize customer demand, joint competing partners, I believe that enterprises will have a bright future.