The decline of the Light blog in China: to the swarm of mobile Internet savior?

[Guide] In the industry well-known commentator Bo: "Light blog Most users are forwarding, and ultimately maintain a forwarding list, does not create value, and can not carry ads."　　"Foreign Light blog Originator Tumblr month page visit volume broke through the 20 billion mark, the domestic imitators grand" push him "but ushered in the dissolution of rumors.　　Light Blog This pioneering avenue, domestic and foreign are present two days.　　Even the Tumblr model was first copied to China's dot-com network is also mired in development.　　As early as October this year, Dot Dot network launched voice camera products snapped, which was interpreted as its after the plight of forced transformation. At the beginning of 2011, Dot dot Net pioneered the concept of "light blog" in China.　　Subsequently, Sina, Phoenix, Shanda and other road horses were killed into the class Tumblr mode.　　Two years is about to pass, the domestic light blog industry many players in the experience after the upsurge is collectively falling silent. Phenomenon: The influx of difficult to get explosive growth of the so-called Light blog is a lightweight blog, content between the blog and microblogging, the short log, trigger point is very random, allowing users to publish text, photos, references, links, chat, music and video. Xu Chang's lightweight blog is defined as: A traditional blog upgrade, a social, mobile, open and simplistic blog. The comparison is as follows: Light blogs, blogs, and Microblogs 2007, the United States Tumblr first launched the business.　　In April 2012, Tumblr entered the top 50 of all U.S. Web sites, and in August this year, Tumblr's users reached 26.9 million, the first time beyond MySpace, the company valued at 800 million U.S. dollars.　　With the rapid rise of the Tumblr growth curve, a copycat dot-dot network soon appeared in the country, which completed a round of funding of more than $10 million trillion in a short time.　　After dot net, in the past year, the domestic has appeared Sina Light blog Qing, NetEase lofter, Grand push him, Phoenix New media "Phoenix Fast Bo", Renren's Light blog community "Everyone Station", plus the side of the net, Rice network launched the "Mibo" community.　　Over the past year, these lightweight blog sites, whether users or traffic, have not been as explosive growth as Tumblr.　　Tencent Science and technology to open the light blog products Phoenix Fast Bo, the most recent photos to share from the half a month ago, which from the side shows that its light blog product user activity is not high.　　Light Blog industry collectively into the development of the binding process, the point of network most representative. Dot dot net early rely on Xu Chang reputation and Tumblr concept has won a lot of attention, but the prosperity is not long, the above Alexa data show that the flow of dot network in 2011 Just when the launch reached a peak, followed by a downward trend.　　According to sources, from the end of 2011, DOT Net began to the personnel and other costs of compression. This October, Xu Chang launched a voice image that should beWith the snap, although it insists dot Dot network stick to the field of light blog, PA is only personal investment. But in the eyes of observers, entrepreneurs are unlikely to put their limited energies on top of two different products, at least for the time being, Xu Chang is starting to flag the whip, and the propaganda of the former dot net has disappeared.