The demand for supporting services in the undeveloped land of foreign trade dealers is highlighted

April 15, 2012, the 111th session of Canton Fair in Pazhou complex opened the curtain. As a matter of time, this comprehensive international trade show, which boasts the oldest, largest and most diverse category of goods in China, has gone through 55 years since its inception in 1957. In its heyday, its total turnover accounted for nearly one-fourth of the total domestic trade exports.

In stark contrast, on the other side of the Guangzhou-Shenzhen Railway, in the dilapidated industrial areas, there are countless small companies that "you can't name or know what they're selling", but are making "made in China" at a competitive price through ebay, Amazon or a standalone site. Sold all over the world.

This is almost the most interesting scene in the internet age. Between the primitive and the advanced, the savage and the civilized contrast, has left is the big area waits for opens up the land and creates the wealth the opportunity.

The "Wild Land" in the Electric Circle

Since the beginning of 2012, the domestic E-commerce enterprises have begun to feel a clear sense of winter from the capital market, but it is undeniable that in the past decade, and foreign trade import and export transactions of E-commerce compared to the domestic transaction of e-commerce development speed can almost use the "Hurricane Dash" to describe.

This is not only reflected in the annual doubling of Taobao's turnover and the springing up of various major companies on the independent web site, more importantly, in the marketing promotion from the front-end, software tools developed to the back-end supply chain management, customer service, logistics warehousing and distribution through the chain of E-commerce transactions throughout the various links, have emerged a large number of specialized vertical companies.

The further refinement of the Division of labor, on the one hand for more eager to enter the field of E-commerce transactions of traditional manufacturers and individuals to provide a lower access threshold and personalized solutions, on the other hand also indicates that each link "Know-How" has been formed and the industry's initial maturity of the value chain.

In this sense, the development of foreign trade e-commerce is known as the "Wild Land" in the electric business circle, perhaps not too.

Different from domestic trade, foreign exchange transactions not only involve language barriers, but also include product clearance, tax refund, logistics, foreign exchange and a series of intermediate links. These unavoidable intermediate links in the traditional environment, bred a large number of dotted in the Yangtze River Delta and the Pearl River Delta two major sources of supply and ports of the import and export trade companies and port service providers. Although since 2000, Alibaba, global resources, such as the emergence of foreign trade information platform, to a certain extent, through the Chinese suppliers and overseas buyers of the information barrier, but the entire foreign trade import and export industry chain, there are still more than 90% of the flow can only be online stealth.

At the same time, in another new coordinate system, which is a cross between foreign trade transactions and business E-commerce, whether for sellers who shop on ebay or Amazon, or for independent sites, on the one hand, relying on the highly competitive "made in China" background, The experiences of the various trading platforms, search engine optimization and social networking marketing that have accumulated over the years are enough to bring them a lucrative return.

Take the selection link as an example. According to industry sources, those hiding in the dilapidated industrial zone in Shenzhen Foreign trade e-commerce companies are very few willing to let people visit their warehouses, because each product is the most profitable "fat" profit period only two or three months, then there will be a large number of sellers and then lead to a sharp decline in profit margins.

On the other hand, because most of the sales of 3C electronic and wedding clothing and other small items mainly used as a logistics means, these new foreign trade practitioners in the existing laws and regulations can not be normal settlement. A variety of factors, so that they can not and will not be willing to high-profile their own "business" public, but also "barbaric growth" of foreign trade e-commerce has been a layer of mystery veil.

Water delivery or paving?

Some people say that it is precisely because of the overseas market itself and "made in China" unparalleled price advantage, so that E-commerce has a longer than domestic trade in the "barbaric growth period." However, this situation may be about to change since 2012.

Let's start by separating Business-to-business and Business-to-consumer. In the field of foreign trade, in the second half of last year, the Dunhuang network continued to burst "capital chain tension and mass layoffs" rumors, earlier this year, Alibaba Group announced the privatization of its listed companies Alibaba, this series of events in the announcement of the old foreign Trade B 2B E-commerce platform model problems, Also for the new model of the brewing and birth to create the opportunity.

And in the field of foreign trade, best-selling years of 3C digital and electronic accessories and other categories due to the increasing number of competitors, gradually becoming less profitable, more mature, experienced sellers began to try to the other in the past due to the size or weight of the reasons that can not be used to low-cost small packets of air mail delivery, and thus participate in fewer competition, The more lucrative category extends. In this way, their logistics, overseas warehousing, overseas distribution and other follow-up links will undoubtedly need to turn to the help of new supporting providers.

It is in this context, the foreign trade in the field of E-commerce in the surrounding needs of supporting providers in this point of time is more and more highlighted.

Specifically, in the south are reporters in the interview process, handed Quartet Express Co., Ltd. and Shenzhen Huai Zhong Technology Co., Ltd. is the current foreign trade e-commerce supporting services in two different categories of "pioneers." Let us call the former "The Water Bearer" and the latter as the "paving".

The so-called "water delivery", refers to the E-commerce site to provide such as building software, sourcing, marketing programs and logistics warehousing services, such as a series of indispensable supporting resources, and the corresponding service charges. and "paving the way" refers to through their own technology and overseas marketing capabilities for Chinese sellers to set up a new integration of a number of services on top of the sales channels, in order to collect tolls as their main profit model.

Although at this stage, we still have no way to judge the business model of these two supporting providers is superior, or because in the foreign trade e-commerce in the entire chain of the default supporting service links, to the new entrants left a broad imagination space, but overall, The emergence of this kind of industry role is the new impetus of the development of foreign trade e-commerce in the next stage.

And from the perspective of capital markets, although most people have already seen the great potential of the foreign trade e-commerce market, but compared with the foreign trade e-commerce companies which are still in the policy regulatory grey zone and need to be further "sunny", these "water delivery" and "paving" people are obviously much more loved by V C, even in the domestic electronic commerce In the "cold" situation, the speed and amount of financing in this area has not been affected.

With the policy follow-up and capital market, in the next 5-10 years, the foreign trade e-commerce is about to fade its veil, and by more and more people's attention. And in this field, will also emerge more belong to the supporting services business opportunities, waiting for the attention of the entrepreneurs to join.

Author: Ding journalist

has been listening to the Willow listeners: People "Foreign trade is really not as good as domestic business?" "1, foreign trade e-commerce from the information age to the transformation of the era of transaction, the speed of a staggering; 2, the trade as the core of E-commerce, the development of a staggering speed; 3, Foreign Trade E-commerce model of the evolution of amazing; 4, foreign Trade E-commerce use the forefront of the Internet technology and the speed of 2012-04-27 22:09:07 Broadcast