The development course of the electric business can be summed up as the story of the electric dealers ' competing for traffic.

"Big Park does not want to make a household name brand," This sentence put in the current by burning money to earn eyeballs live electric business world, it seems a bit out of place, with the popular word, can be called "proud jiao." But it is based on such a slightly "small crowd" concept, let me in two times after entering the electric war field, see the original left a bit helpless and unwilling to place, there are more future.

The "Fast track" of the Electric dealer

Looking back over the years of the development of the electrical business, can actually be summed up for the various electric dealers to back and forth the story of contention for traffic. In this process, most of the electric businessmen into the "world martial arts only fast not broken" misunderstanding. This was not spared when I founded the Bowser network. Burning money to fast, the first time the overwhelming advertisement of the concentrated bombing, promotion to fast, through the recent years of Continuous "festival campaign" to provoke the most original price war, the final delivery more quickly, to meet the consumers slightly abnormal timely demand. All of the electrical business on the surface to stay in the rapid progress, high-speed expansion of the halo, but in fact, has been mired in more mire.

In fact, the current domestic electricity market growth space is still very large, the growth rate of the next few years will still be the same as the overall growth of the retail market several times, in this case, the electric business "fast" means, should be more quickly to find the company's own innovative marketing methods, close to the mobile internet era of emerging technologies, For example, mobile intelligent equipment and commodity information perfect combination, to consumers in mobile shopping to bring more rich shopping experience. This has already begun to be implemented in a step-by-step way online.

Today, I do not have to stare at the site traffic of the digital curve, can be more focused on how to achieve close interaction with consumers and feedback. For example, how to create deeper communication with our users? How do you know how they perceive and feel about the product? Now the network has been working hard to establish a real user CRM system, is faster than others one step, a deeper understanding of user needs, master the victory and defeat in the battle hand.

The electric business enterprise has the natural Internet gene, we should think more about how to use the innate advantages of emerging new channels to make faster and better use of the customer demand curve to accelerate the exploration and analysis of precision marketing to invest more and more faster energy, these aspects are the current and future of the electrical business should be prepared for the "fast" Way.

By last August, the network has been online for a year, we have to re-enter the ranks of the new recruits to the wave of electricity, leaving the imprint is not to throw money into the brutal expansion of money-style, we are willing to spend more time to adapt to the diverse needs of the current users. For example, now micro-letter to pay the fire, the streets are two-dimensional code, the park became the first micro-letter shopping home textile brand, and completed its own CRM system and micro-letter platform grafting. Consumers will be able to access the product information on the phone at any time, instant interactive or at any time to pay. Fast with the footsteps of the Times, will let users feel, accompanied by their side of the Great Park products, always have the avenue to Jane Elegant, but also with the Times of innovation.

The future of electricity business needs slow pace

Tencent's marriage to Beijing and east has allowed more people to think that the business is the game between giants. The rest of us want to fight these giants on a scale, apparently impossible. So at this time, the electric business should stop to think about how to "spin down", spin down, does not mean stagnation, but can calm down in a subdivision of the field plowing, do the strongest.

Why would I be so bullish about "slow-tempo" electric dealers?

I have always believed that the all-inclusive business model is always a minority, oligopoly business, such a business is not everyone can control, the future market opportunities, must belong to the needs of consumers to provide high-quality products and services enterprises, so I am sure, now is the power to slow down to do a good job brand, the best time to do products.

It is no coincidence that I turned to the home textile field from a channel-type electric trader player. In the period of leaving Bowser, we have done a lot of research in many fields at home and abroad, we found that the domestic textile field in the security can be said that there is a large vacuum zone. Formaldehyde exceeded the standard, the misuse of fluorescent brightener and other phenomena are everywhere, but because these hazards is a relatively long-term process, so the importance of consumers is not enough.

This is actually a pretty scary place, and it also allows us to find business opportunities. Therefore, there will be now on product quality, safety, comfort and so demanding of the big park products. To find a high demand for skin, the pursuit of quality of life of people, continue to bring them simple, comfortable, safe products, I think this is a temperature, there is humanities, emotional business model.

I insist that the future of consumers will certainly be from a single price-oriented, and fixed in order to product quality, product standards orientation. So the electrical business needs to slow down and hone the product in order to finally take control of the business.

You can look at last year's "Double 11" war, millet to 550 million single store sales, become the cat double 11 The biggest black horse, but in fact, Millet electric business user experience can not say how perfect, but the brand of culture and quality of grinding, is to attract so many rice noodles, is to stimulate consumers desire to buy.

So, the future of the electrical business Road, must be relieved to do a good job brand, when the big electric business platform can not solve all the problems, the vertical type of electricity business opportunities. To make products and subdivide the market, so as to delineate their own user groups and ecological circle, in order to get rid of the electricity dealers savage "price war" cycle. The future development of the electric business, if the focus on "fast and Slow" adjustment and control, will emerge a more mature business model. More and more "small but beautiful" gathered, in order to enable enterprises to more accurately grasp the core needs of users. This, I think, is the best explanation for the opening phrase, "We don't want to be a household name."