The development idea of the service of the merchant shop

The latest 24th China Internet Development Statistics Report, on the Internet shopping data, there is such a description: Online shopping user scale in the financial crisis in the trend of the rise, from 74 million to 87.88 million, increased by nearly 14 million users, More and more netizens are accustomed to the price is transparent and buys the convenient online shopping. Of the current Chinese netizens, about 4 of the 1 people are shopping users, and in Europe and the United States and South Korea and other countries with high internet penetration, 2 people in every 3 users online shopping. The potential for Chinese online shopping is far from being released.

In addition, according to Eric's statistics report, the first quarter of 2009 China's online shopping market volume reached 46.7 billion yuan (of which the Consumer-to-consumer category of 44.2 billion yuan, the class 2.5 billion), the chain growth of 15.5%, year-on-year growth of 96.7%. To May 2009, the number of online shopping mall coverage of nearly 130 million, the chain growth of 10.9%, and constantly narrow the gap between the Consumer-to-consumer platform. The user growth rate has been leading the Consumer-to-consumer platform for three consecutive months.

The above two sets of data show that China's online shopping development is very rapid, and the future has a very big rise in space. From the form of the development of the network shopping, the net shopping growth of the form of the consumers is obvious and becomes one of the most dynamic Internet applications.

Look back at the business of business shop, the market has been seven or eight years of history, but also the birth of such as Shopex, Ecshop, 6688 shop such as the service brand of business. However, when we subdivide these online shop users, it is not difficult to find that there is a real quality "B", or too few, among the users of the consumer shop, most of them are weak individual users and small entrepreneurs---the current market share of consumer network transactions, The share of the platform that is truly delivered by the Business-to-consumer shop provider is negligible.

In such a big positive background, a large number of traditional enterprises need to enter the field of the enterprise, the operator should be how to seize this rare opportunity, in order to promote the development of the industry to maximize the energy, so that their own big development and promotion?

From the traditional way of thinking, the business shop is often through a software sales model to achieve the operation. Users download and install the consumer shop system, and then choose to pay to become an advanced user, access to value-added services authorized and artificial after-sales service. This mode, for the user's technical requirements are very high, and users need to spend a lot of energy on the system maintenance. The service provider really provides only a software system with very few services. This is a simple software service model, a considerable number of customers with potential needs in the door, and the real conditions of service clients often need more services, and in the current service mode, and far from being satisfied.

The reality of the online shop application market, the strength of the enterprises have mostly chosen to build a corporate business, research and development and operating costs are very high. In fact, the system of the operators of the operators can meet the needs of the service, but it is difficult to penetrate. Some of the Business-to-consumer shop boasts hundreds of thousands of of the installed capacity of the online shop, which is not comparable to the installed capacity of security software such as 360. Because the security software once installed, began to work, and the machine of the online shop, if not to be applied, it is also a fake. One side is the high cost of research and development costs, while the existing system is not used, the middle of the problem in the end?

personally think that the service of the merchant shop is to be sublimated in this trend of the great development of the people, we must think clearly the following several issues.
1, customer orientation of the business shop service. Since it is the consumer, we should not hesitate to set the target customer as "B", that is, the traditional enterprise customers. Traditional enterprise customers have the demand of business shop is generally not an overnight, but most experienced a development process. Such customers, most of the internet has a certain understanding, and even have their own web site, for network Marketing has a preliminary understanding, can get some business opportunities from the Internet, fully recognized the value of the Internet.
2, for big customers or small customers? In the field of consumer customers, there is no theoretical size, only mature or not. Customers for the first time to invest more, but no revenue, such customers are not big customers, customers for the first time less, but sober, business Youdao, follow-up continuous investment and constantly increase, such customers are quality customers. The customer facing the business shop is also based on the characteristics of the product design to determine whether to serve the primary customer, or to serve the high-end customers, both in terms of product requirements and service needs, there are very large differences.
3, how to meet customer needs? Consumer shop service providers, based on the provision of customer shop system, to establish online consumer platform for customers, to open up the customer E-commerce transaction process, which is the core value of the business shop. However, the construction of a consumer platform, only customers to carry out the first step of business E-commerce, customers really need is not a platform, but to achieve online sales. Customer service providers, through their own technical and resource advantages, help and guide customers to promote the business shop, to bring traffic to the consumer shop, and eventually generate transactions, which is more interested in the content of customers. Therefore, the operator of the business shop can not simply positioning itself in the application software provider, but to truly transition to the role of the consumer service provider to meet customer demand for more customers.
4. How does the service of the merchant shop profit? If the service is only regarded as one of the Internet software services, it can establish the profit model of software services, but it has not proved successful, not with the actual needs of customers and the value chain of industry development. The profit model design of the merchant shop should be redefined from the perspective of the service custodian. Online shop service is the most basic mode of the service, and more of the content of the business hosting service is embodied in the platform promotion, marketing analysis, transaction services and other aspects. The design of the profit-making model of the service can be designed according to the degree of intervention of the Business-to-consumer hosting service. In this way, the product design of the business shop can be very flexible, primary customers have a primary customer model, mature customers have a mature customer model.

Business-to-consumer is a big business that is developing rapidly. The service of the business shop is an important part of the whole industry. A large number of traditional enterprises to enter the field of the enterprise, can not be separated from the construction of the business of the platform. The current business online service is the Internet Software service, which originates from the website construction, but it has become one of the major undertakings of the future. Only to become an integral part of this big business, the service of the merchant shop can make great development. The future of the Business-to-consumer Shop service, is no longer the base of the technical service provider, but should be a business E-commerce application service provider. (Author: Kai Source: A more than Network marketing www.ebdoor.com, reprint please retain the signature and provenance)