At present, the mobile Internet in the world set off a new climax, especially with the increasing popularity of mobile intelligent terminals, mobile applications and services are constantly enriched, China has also entered the high-speed development stage of mobile Internet. In particular, the number of mobile internet users, the number of terminals, market size of the growth rate and the situation is very rapid, mobile Internet contains huge market space and development prospects.
China is already in the high-speed development stage of mobile internet
China has overtaken the US as the world's largest number of smartphones and tablet devices, according to data. Analysis company Flurry Analytic estimates that China's smart mobile device activation was 246 million by February, compared with 230 million in the United States. The dramatic growth of mobile devices represents the great potential of the mobile gaming market.
China's smartphone penetration has surpassed those in the US and UK, after South Korea, according to the 2013 Mobile consumer Report, released by Nielsen, the US market research firm. The number of smartphone users in the countries ranked among the top five: South Korea 67%, China 66%, USA 53%, UK 51%, Russia 37%.
Yu Xiaohui, chief Engineer of Telecommunication Research Institute, Ministry of Industry and Information Technology, said last year, China's 3G users reached 230 million, mobile base station 2.07 million, smartphone shipments 258 million, more than the previous cumulative volume of shipments. 2012, China's mobile interconnection related industries scale over 900 billion yuan, equivalent to 1.8% of GDP, an increase of about 320 billion yuan, the direct contribution to GDP reached 0.63%.
According to the latest data from the Enfodesk industrial database, China Mobile's internet market reached 158.8 billion by the end of 2012, with mobile internet users approaching 570 million. Compared with 2012, the mobile internet market in 2013 will change. Smartphone quarterly sales growth will fall, industry applications and service providers from the happy enclosure to the stock market competition. Market investment heat tends to calm, forcing application service manufacturers to focus on users, advertisers to achieve more revenue. At the same time, the user's willingness to pay more obvious changes, based on user-level promotion, mobile gaming, especially mobile games will emerge more high-income companies.
In China Mobile game market, the action game market occupies a maximum of 22%, leisure class 17% and decryption class 15%, the strategy class accounted for only 9%. Tencent controls 22% of the mobile gaming market, China Mobile 17%, China Telecom 8%. Foreign game developers entering the Chinese market also face other uncontrollable risk factors, and their best strategy will be to focus on Android, take action to decrypt casual gaming, build partnerships with major app store operators, and work closely with local partners. The Fishing Talent series developer Cocoachina more than 6 million dollars a month, and thinks Android can account for 80% of the revenue this year. But Android's fragmentation is more heinous, with more than 500 independent app stores in China. The Wall Street Journal estimates that mobile gaming revenues will grow by 55% in 2013, a figure that can still reach 50% by 2015. Such an astonishing number makes it impossible for any mobile game developer to ignore the Chinese market, but the mobile gaming market has a distinctive feature: extremely fragmented, and while Apple dominates the tablet market, Android will become more entrenched in 2013.
Xinsheng, an inspector at the Ministry of Communications, said that with the rapid growth of intelligent terminals and mobile internet users, the mobile web has changed people's work, learning and lifestyles, and will greatly accelerate the process of social development. At the same time, Xinsheng stressed, "We should also be soberly aware that the development of mobile internet in China also faces problems and challenges from information security, core technology, internationalization and so on, and needs the government, enterprises, netizens and industry organizations to pay full attention to actively protect and jointly respond." "(IT news dotcom)
Foreign science and Technology web site Instantshift published the mobile industry 20 facts, are listed as follows:
1, almost all Gen Y consumers have mobile phones, of which 72% have smartphones;
2, 2012 Tablet PC shipments up to 100 million units;
More than three-fourths of Americans aged 3, 43 and below use smartphones;
4, 53% of American consumers use smartphones to access search engines at least once a day;
5, the previous week, 80% of the world's consumers use computers to access the network, the use of mobile devices to access the network of 60%;
6, the 4th quarter of 2010, the United States Mobile user penetration rate officially exceeded 100%;
7, the current smartphone market is larger than the PC market. In the 4th quarter of 2010, the smartphone market scale broke through the PC market for the first time, 101 million compared with 92 million units;
8, the next four years, smartphones and tablets will increase mobile network traffic 26 times times;
9, 86% of mobile users use their mobile devices while watching TV, and 37% of them view content unrelated to television.
10, 2014 global smartphone users are expected to break through 1 billion;
12.74% of online retailers have or are developing mobile strategies;
13. Since 2010, the number of mobile retail applications that can be used has increased by 350%;
14, the top 500 electronic retailers, 7% to consumers to provide downloadable mobile applications;
15, driven by the popularity of smartphones, the number of mobile coupon users in the United States will increase from 12.3 million in 2010 to 53.2 million in 2014.
16, 54% of the stores in the store or will use the electronic touch screen;
17, 80% of smartphone users want to get more product information optimized for mobile devices when they shop.
18, 46% of consumers who only try out products in the physical store will eventually make a purchase choice, a figure that has increased by 11% from 2011.
19, 65% of American users search for products and services on their PCs and then go to physical stores to buy them;
20, nearly 50% of shoppers believe they know more than shop assistants.