The development way of traditional travel agencies in the era of large data

When we haven't figured out the PC, the mobile internet is coming, and when the mobile Internet is not clear, the big data age comes. In fact, big data is not only coming, it is profoundly changing people's daily lives.

Tourists in the past always like to check the local tourist information, or accommodation, or scenic spots, or snacks, so that travel with ease and effort. Now, as long as the internet a little bit, their travel needs soon reflected in the local tourism information advisory platform, the real access to the tourist convenient channel.

Nowadays, the new tourism marketing model "Big data" marketing is being recognized by the tourism industry. The so-called "big data", that is, tourists query the tourist destination keywords, the Internet data analysis will be accurately reflected. By this means, we will judge where the tourist market of local tourism, which products are consumer concerns, this way for precision marketing provides important data support.

Travel agency: Who to Marketing

Travel agencies to do tourism product marketing, first of all to determine the marketing object where? In the traditional media age, don't worry about this, usually make a layout, a film, in the newspaper, television propaganda. However, how many people can see, and how many people are attracted.

To solve the problem of who sales, travel agencies have also found a bottleneck restricting development. Now almost everyone has a mobile phone, mobile companies through the base station can determine the location of tourists, also can know where tourists come from. Through the determination of the mobile phone, the tourism department can determine the number of visitors from a certain area, how long to stay in the scenic area, and what time to leave information. The use of data mechanism to explore the source market where tourists are interested in which scenic spots, and then focus on the development of the tourism business, certainly more efficient than a full net.

Travel agencies have a lot of offline resources, but because of the lack of direct communication with consumers of the platform, these conventional products are difficult to meet the changing needs of tourists. For Ota, they understand the changing needs of consumers, but due to the spread of offline resources, online and offline docking is difficult. The author believes that the two can completely line up under the organic fusion, or take the independent product of travel agency in-depth research and development of the road, or with the major tourism portal site cooperation, online to solve the demand, offline implementation of transactions, so as to truly achieve large data marketing.

Establish "Big Data" marketing system as soon as possible

The influence of "big data" on tourism industry is all-round, and it is the change of management decision mode of the whole industry. Through the application of large data to the analysis of the information resources generated by people on the Internet, tourism marketing makes tourism products targeted to find their own potential needs, and in the most attractive way, the means to accurately put the tourist products and services that tourists really need.

The combination of tourism-oriented talent plays a vital role here, travel agencies to find relevance from unrelated data, this needs to understand the industry, but also understand the data of the professional analysis, integration of market resources, integrated marketing, so that people who understand the data can also understand the travel, people who understand the travel information. This is a problem that small and medium travel agents should consider.

In the new media age, traditional advertising and marketing tools are outdated, the author believes that if the marketing does not adapt to the new situation, it will be difficult to attract consumers, travel agencies should be a solid first to complete the business of the data, such as strengthening the collection of customer information, pay attention to the accumulation of customer data, the use of large data to help travel authorities, Tourism enterprises to make decisions.