The difference between the micro-business pyramid scheme and the general MLM

February 15, the Micro-trust team issued an operating bulletin said that the micro-trust platform for the illegal distribution of public platforms to rectify the behavior, including through the distribution model based on the sales of the Commission and the promise of income and other means to induce users to roll the development of personnel. The move is seen as part of a series of recent reorganizations of Tencent's public platform for micro-trust. Compared to the previous action to combat plagiarism and report rumors, Tencent's crackdown on micro-business MLM is undoubtedly more practical. The image of the micro-business is not two days in a day, and as early as 2013, there were doubts about the influx of so-called Thai cosmetics into the domestic market through a micro-business approach. Many we have not heard of the brand, through the micro-business easy to sell hundreds of thousands of pieces of mask or tens of thousands of strange effects, ingredients suspicious of xx honey/frost. The internet is also flooded with female college students earning 100,000 of their income through micro-quotient. A large part of the cause of these disturbances is the "MLM".

To mention the MLM, many people in the brain will emerge from such a picture, a crowd huddled in a small room, shouting loudly "I want to get rich, science rich" slogan. This is also the writer Mu Murong in his "Mu Murong Undercover marketing 23 days" feature of the story described in the scene. But the micro-marketing and such traditional MLM means is not the same, all activities around the micro-letter or QQ, online and offline even did not see the face. It is a little romantic to think that crime has evolved with advances in technology, but the danger is not diminished. The blade was handed to the chest with the flowers, and the huge trap was hidden under the deep snow.

MLM, also known as laminated sales, in China's law does not have a specific definition, in simple terms, not to the commodity and development of the line as a profit model of the business can be regarded as MLM, to determine whether the establishment of MLM behavior is the important symbol of whether it has pyramid-type personnel organization structure. Many people think that MLM organizations are simply a joke, they will not be deceived, but when they are in a scam, but often do not notice. MLM organizations imprisoned members, the daily speech, class behavior in the eyes of ordinary people often appear absurd and ridiculous, but in fact, this is a set of ancient but effective brainwashing method. The dull life, the daily repetitive action will make the person's willpower becomes weak, the unreal goal will gradually erode the human mind, causes the person to blur the reality and the illusion boundary.

However, micro-business pyramid schemes often do not adopt such a method, their means is more moderate, even the initiator himself did not realize that they are in the case of MLM has occurred. In the two typical cases listed by Tencent, through the "distribution model based on the line Sales performance Commission" in this case we can easily see the nature of its MLM model, "Fission development distributor", on-line through the development of the line to obtain benefits of the game rules are not fresh. But Tencent's second case, "to induce users to roll developers by promising returns," is much more confusing, pull the user to get the merchant's cash vouchers, if you want to get "VIP service" and pay extra money, VIP users enjoy more privileges (or divided). Such behavior can easily be disguised as a normal business marketing activities, so that users are not easy to detect, in a daze on the money, but also feel that they accounted for a big bargain.

At present, the micro-business pyramid scheme compared with the general MLM has the following characteristics:

1. More confusing, may be packaged as a normal business marketing means, such as membership discounts, to share the circle of friends and so on. At the same time, these businesses usually really have goods, but the quality of goods are not protected, similar to cosmetics, clothing and jade jewelry Such commodities, price elasticity, ordinary users often difficult to determine whether it is authentic.

2. Single user deceived amount of small, traditional MLM enrollment amount is often between 3500 yuan to 10000 yuan, and micro-business pyramid scheme is often small, only dozens of to hundreds of yuan, even if the user found cheated, often too lazy to alarm, up to Tencent to report these businesses.

3. The total number of people deceived, although the amount of fraud is smaller, but thanks to the micro-letter huge user base, as well as friends of the rapid dissemination of information, the actual involving often not inferior to the past MLM cases.

4. The crime cost is lower, does not need to train the line, does not need the activity space, a mobile phone, a computer can start the crime. Even if reported, often difficult to get due punishment, change ID can be online again.

The same points are:

1. The same use of relatives, friends of the business credit for endorsement, is often lured by the familiar person, that is King.

2. The same propaganda for unearned, often play the easy money gimmick, lure the weak willpower, greedy vain person Huang.

3. There is no serious commodity, or abnormal commodity prices, far above the market price, far below the market is possible. Usually, because the price elasticity of cosmetics, clothing or jade jewelry is big, ordinary user often difficult to judge its price authenticity.

4. Keen to talk about theories and concepts rather than actual operating conditions. Theories and concepts can be perfectly woven, seemingly flawless, but the reality is often brutal, and people who have not heard these theories and concepts are not fools.

There will be liars in any age, and there will be people who expect something for nothing. The emergence of the network to a certain extent to break the information asymmetry, so that some of the poor crooks smashed the job. But human greed is endless, so there will always be new scams and cheated people. This has nothing to do with IQ, just evil intentions. You'll never wake a man who sleeps!