The dilemma and change of intelligent terminal in mobile internet age

Last year since the operator launched the thousand-yuan smart phone "lingering" has not been, a more brutal "hundred smart" mobile phone war has now opened the curtain. Low-priced smartphones are increasingly becoming the leading players in the mobile internet market. According to an International research institute, by 2015, smartphones priced at less than $200 will occupy 40% of the domestic smartphone market, and the market will enter a fast-growing period, while Gartner expects a 50-dollar low-cost smartphone to be launched by the end of the year as consumer demand in emerging countries varies.

Low-priced smartphones initially played the role of helping domestic handset makers open the market but with the overall cost of the entire mobile phone chain and the Internet Enterprise Army's "aggravating", the prosperity of the picture behind the domestic handset manufacturers to a greater extent, the profit is diluted, the survival of mobile phone companies will become increasingly difficult. More program manufacturers to the author, "Too messy to read the market." ”

Change: Multi-party competition traditional mode failure

Mobile phone market has been a fast changing market, one step down, then step by step behind. From the popularity of the iphone to Google's open market, the combination of Nokia and Microsoft, and Google's High-profile acquisition of Motorola, now the mobile phone market has changed dramatically, the tradition of a model to conquer the era has gone forever. The integration of industrial chain resources and the competition of comprehensive strength are the key to deciding the outcome. Earlier this year, the handset upstream chip manufacturers launched their own low-end smart chip, soon after, MediaTek technology exposed a startling message: the acquisition of local chip manufacturers MStar, to join hands against Qualcomm, Bo Tong, Italy-France Ericsson and other international chip companies. Size m of high profile integration, in the drop of glasses at the same time reflects the industrial chain upstream enterprises strategic layout.

With the advent of the smartphone boom, the storm in the lower reaches of the industrial chain has been more violent. With the step of the mobile Internet, more and more people predict the great development space brought by the "third technological revolution". Whether traditional internet companies or telecom operators, have started riding whip, actively seize, layout mobile internet market. Ali, Shanda, 360, Baidu, NetEase and other internet giants strong "into the" mobile phone industry, such as millet, Alibaba and other Internet companies involved in the field of hot discussion, even booksellers, training agencies and other seemingly with the mobile phone industry is not the company to "join the Fun", "readers" The magazine announced that it will launch its own mobile phone products this October ... The smartphone market is ringing the assembly number.

These internet companies abandoned the traditional mode, using the Internet concept and model to promote their own platform of smartphones, the price of smartphones directly from the thousand yuan to achieve a hundred yuan, the Internet mobile phone for the original high-priced mobile phone market subversion.

Dilemma: Excessive reliance on the lower end leads to false

With the participation of more and more enterprises from different industries, the smartphone market presents an unprecedented buzz. But in the lively behind is their own constantly compressed product prices in order to seize a greater market share.

In the second quarter of this year, global smartphone shipments reached 146 million, an increase of 32% per cent year-on-year, according to a recent study. Among them, Samsung's two-quarter smartphone shipments were 50.5 million, which accounted for 35% of the market, hitting a record high, while Apple accounted for about 18% of its share, roughly unchanged from a year ago. "Samsung and Apple share more than half of the current, compared with one-third of the smartphone market in the same period last year," said Neil Shah, senior analyst at the company, Nier Shaha. ”

From the profit side, the current market in addition to Apple and Samsung two, the vast majority of enterprises are facing the "meager profit" situation, many manufacturers have even been lost in the state. But in the domestic market, a group after another batch of mobile phone manufacturers to come in, keep the price to a minimum in exchange for more large market share.

Recent news has burst, MTK chip in a short shortage, the recent rally. 6575 has been fried to $29-30 by $14-15 trillion in official, while the MT6515 of official 6 dollars has also been fired to 13.5 dollars, mt6515m prices have doubled, and MT6513 prices have risen by more than 2 dollars. Analysts pointed out that in the MTK's full line of the main chip products are seriously out of stock at the same time, some hands have resources to use this opportunity to fly seeds and nuts, will MTK's main chip prices continue to push, even to a day a price of the dire spot market. But does the market demand really exceed expectations? or false?

The market is not as hot as it is now, and most of the program makers are still focused on functional handsets, or wary of smart phones taking a wait-and-see or a small "jog" approach. In view of the current situation, it is estimated that at the end of the year there will be a large number of manufacturers to fall.

On the one hand is the smartphone market prosperity, on the other hand, mobile phone manufacturers are increasingly difficult to survive, and "melee" situation intensified. Internet Enterprises "Happy enclosure", operators "Drug" collection mode (further compression of brand profit in order to lower the price of users), the traditional mode of operation and channel by a huge impact, in the domestic smart market situation is a good after the rest of the handset manufacturers are helpless and confused.

The dilemma of the business model of mobile Internet: Do you want to run naked?

The advent of the mobile Internet era has also contributed to the changing pattern of the domestic smartphone market. Internet companies, mobile phone brands and software developers are afraid to lose out on the starting line to grab a mobile internet portal. They generally want to lay out mobile internet strategies, aggregate users into their own platforms, and then make money through apps and traffic.

According to a data from Alibaba, the number of users who use mobile phones to land Taobao is already over 100 million, and more than 200 million are expected by the end of this year. Another 10 million smartphones have been installed and paid for safely. Tencent released data showing that mobile phone QQ Active is very strong, two years ago only 20% of online users from mobile phones, now more than 50%.

As the pace of mobile internet approaches quickly, practitioners need to be aware of a problem that is the business model of mobile Internet.

Did mobile internet make money? In recent years around the topic of the industry swing the interpretation of prosperity and loneliness. From the perspective of the future, the mobile internet will certainly have "forward" and "after" two types of charging mode, the so-called "back charges" is what we often say "free." So is the business model of mobile internet paid or "naked"?

Industry insiders said that the mobile internet business to charge, it must be in the content and value of effort, if it is a timely need for the user, the use of that is no discrimination to pay, but if the icing on the cake, not just need, then you have to pay users, it will surely be penny wise.

Of course, the world does not have a free lunch, mobile internet is definitely not worthless without paying the plaything, but in order to normal development, enterprises must be able to find suitable for their own business model and charging methods.

Recently by the Ministry of Industry and Information, Shenzhen Municipal government, Shenzhen Innovation and Technology Committee guidance, the Shenzhen Mobile internet Technology Application Association, China Intelligent Terminal Industry Alliance, the Tang Dynasty, the National Super Center, the Rising Sun Media, "mobile newspaper" contractor, China's design group, 3G, Chinese-Japanese research Institute, The "2012 Global mobile Internet and smart Terminal Summit", which is jointly organised by support units such as the top network, will address the "change" and "dilemma" faced by the mobile phone industry.

The conference, with the theme of "Innovation and Aggregation", the mobile Internet and intelligent terminals are closely combined, focusing on the development of the industry, the change of the current industrial structure and the future development, the social influence of mobile internet new commercial machines, the global popularization, the trend of the mobile Internet, innovation and many topics in the future are discussed. Then the Ministry of Industry leadership, Shenzhen Mayor Xu will come to the opening ceremony and the opening statement, the summit of the Internet business Boss Ma, Yun, Li, Zhou, Liu Xiaosong will work with many mobile phone industry elite TCL Li Dongxhen, Yulong cool faction Guo Deying, Konka communication Li Hongyue and so on to discuss the future development of mobile phone industry, For the mobile phone industry to build a better development platform for mobile phone manufacturers to indicate the direction of development.

Nowadays, with more and more domestic manufacturers to join the ranks of prices, price war intensified, domestic mobile phone development trend began to become increasingly uncertain, many mobile phone manufacturers in the helpless and confused period, go forward afraid of being ruthless price war swallowed, backward and afraid to miss the potential market development opportunities. In the Mobile internet field "descending" the word of the 2012, how to see the fog, in the fierce Red Sea has its own foothold? This Grand Summit Forum will be brushed aside the fog, let us together look forward to!