The dual properties of the fifth media viewed from the wave-particle duality of Einstein

In classical physics, fluctuations are diffuse in space, and the movement of particles has a certain orbit, and volatility and particle nature are incompatible and incompatible. At the same time in classical mechanics, the object of study is always divided into two types: wave and particle. The typical example of the former is light, and the latter constitutes what we often call "matter". The 17th century French great philosopher, the mathematician Descartes in his methodology, appendix "refraction" Proposed two hypotheses: a hypothesis that light is similar to a particle of a substance; another hypothesis is that light is a kind of pressure with "ether" as medium. Although Descartes emphasized the effects and effects of the medium on light, his two hypotheses laid the groundwork for later arguments and fluctuations in particle theory. The argument of light fluctuation and the theory of particle said the two-point hypothesis, which was proposed by Descartes in early 17th century, by the beginning of the 20th century, Einstein presented the wave-particle duality of light, which had undergone a period of more than 300 years, with many great names flashing, Newton, Huygens, Hooker, Thomas. Yang, Fresnel, L.V, Broglie, Einstein and so on, and so on, the debate on this issue has greatly enriched the human understanding of nature.

2. Einstein's Miracle Year

The wave-particle duality of Einstein (Wave-particle duality) means that all matter possesses both the characteristics of waves and the characteristics of particles. He provides a theoretical framework that allows any substance to exhibit both properties under certain circumstances. In the photoelectric effect, it was observed that a beam of light shining on some metal would generate a certain current in the circuit. It can be inferred that light makes the electrons in the metal make them flow. However, it was also observed that, for some materials, even a faint blue light could generate electricity, but no matter how strong the red light could lead to the current. According to the theory of fluctuations, the intensity of light corresponds to the energy it carries, so the strong light must provide stronger energy to strike electrons out. But the fact is the opposite of what is expected. 1905 is the Einstein Miracle year, he proposed the photoelectric effect of the light quantum interpretation, people began to realize that light wave has the dual properties of both waves and particles. He introduced photons, a quantum concept that carries light energy.

Einstein interpreted it as a quantum effect: the color of the beam depends on the frequency of the photon, and the intensity depends on the number of photons. Because of the quantization effect, each electron can only accept the energy of the photon in its entirety, so only high frequencies of photons (blue, not red) are capable of striking electrons out. Einstein won the 1921 Nobel Prize for Physics for his theory of photoelectric effect.

3. Viewing the dual properties of the fifth media from the wave-particle duality of Einstein

For the first time in my book fifth media, I proposed the definition of a mobile phone as the fifth media, clearly define the mobile phone is the fifth media, while in the "wireless advertising" in the book, and clearly put forward the "mobile phone is not the media" view that the mobile phone is relatively media, is absolutely a tool. These ideas have caused some friends to "confuse" thinking in the process of recognizing mobile media. Now that people agree with the enormous potential of mobile phones as media, but more clearly understand the nature of the mobile phone, in addition to the transmission of information, can also pay, can be remote control, can download, can be photographed and so on, these characteristics tell us that the phone is absolutely tools, but we have to spread the vision of the mobile phone is the media! These two cognitive differences must be clearly understood, because two kinds of cognition will lead to different results on the application level! Is the media can put ads, is the tool can construct the solution, whether external or internal. In fact, the Internet has the media and tools of two attributes, is the media-oriented application is network advertising and network Marketing, is the tool-oriented application is E-commerce platform! In the past decade, the devaluation of the Internet in business and marketing applications has not been clearly defined, and when people are recommending their own application services, the subtext of online advertising is that the web is the media, but the subtext of the audience's understanding may be the business platform, and vice versa. Mobile phone is the media is also the tool that is, if the mobile phone is the media, its application-oriented is accurate wireless marketing, wireless advertising, if the mobile phone is a tool, such as the payment tool for mobile wallet, the application of the guide is mobile E-commerce! The two application orientations have different application systems and characteristics, and different application theories can be constructed. But the actual application environment of the current Chinese market tends to be more adaptable to mobile e-business applications with mobile phone as the application foreground of mobile phone as a tool. But to emphasize that, whether in marketing advertising applications or business applications, mobile phone media and tool is not completely fragmented, such as the mobile phone has interactivity is the traditional media delivery effect of the measurement tool, so a forehead mobile phone as a pure media to see not comprehensive.

4, the fifth media is the super media, the Universal terminal!

In 1655, Grimal, a professor of mathematics in Italy, grimal a beam of light through two tiny holes and shone into the darkroom screen. With the image of the dark and dark stripes, which he considers to be very similar to the water waves, Grimal first proposed the concept of "diffraction of Light", the earliest advocate of the wave theory of light. However, 1672 years later, the Great Newton, in his paper The New Theory of light and color, spoke of the chromatic dispersion of his experiments: let the sunlight pass through a small hole in the dark room of the prism, on the opposite wall will get a color spectrum. In his view, the composition and decomposition of light are like particles of different colours mixed together and separated. He explained the color theory of light with particles, and the controversy of light volatility and microparticles was formally kicked off. It can be seen from the above that, under different conditions, the fluctuation and the particle nature of light will show up according to different environment, but the volatility does not show that it does not have particle, and vice versa. Similarly, the mobile phone is the media or tools, but also depends on what kind of application environment we launched, the fifth media dual attributes are not contradictory, but different application level of the different performance just!

The wave-particle duality I used to simulate the dual properties of the fifth medium the first is the ubiquity of light, which we can see anytime and anywhere, just like today's mobile phones, followed by the fact that Einstein's wave-particle duality, which we have learned in middle school physics, is now basically common sense, Using this basic knowledge analogy to the media and tools of mobile phones is the hope that we will be more aware of the features of mobile phones, because the fact that there is no theory is vague! Recognize the dual characteristics of mobile phones, we can conclude that the fifth media is super media, Universal terminal!

Resources

100 Degrees Encyclopedia Science: wave-particle duality of light

2 Haisong "Wireless advertising-mobile advertising publishing form and application standards" Guangdong Economic publishing house, 2007

3 Haisong "The fifth media-wireless marketing under the media and directional communication" Guangdong Economic Publishing house, 2005

4 Zhu Weiyong Haisong the "thermal abstraction-five cosmic laws and the space-time view of practical art" Guangzhou: Guangdong Economic Publishing House, 2003