The electric dealer and the potential machines.

Absrtact: The phenomenon of shopping cart abandonment (Shopping cart abandonment) has attracted the attention of online retailing industry. The so-called shopping cart abandonment means that the consumer puts the product into the online shopping cart but leaves the transaction unfinished. But according to the Market research Institute BI Intelligen

The phenomenon of "cart abandonment" (Shopping cart abandonment) has attracted the attention of online retailing. The so-called shopping cart abandonment means that the consumer puts the product into the online shopping cart but leaves the transaction unfinished.

But according to a new study published by the Market Research institute BI FDI, the abandonment of shopping carts is not a big problem for electric dealers, but a huge opportunity. BI estimates that the total value of the goods abandoned in online shopping carts this year will reach $4 trillion trillion, with about 63% of the value of goods being reopened by smart online retailers.

BI collects and analyzes data from some of the top electric companies, consults with industry experts, and concludes with solutions to help retailers regain lost turnover.

The main points of the BI Research report are as follows:

1. BII estimates that the total value of the goods abandoned in online shopping carts this year will reach $4 trillion trillion, with about 63% of the value of commodities likely to be reopened by smart online retailers.

2, the phenomenon of shopping cart abandonment is increasing every year, and will continue to grow, because more and more consumers began to online shopping and the use of mobile phone shopping. According to data from the Barilliance data company, the proportion of shoppers abandoning shopping carts was about 74% in 2013, up from 72% in 2012 and 69% in 2011.

3. Abandoned shopping carts are not synonymous with "lost turnover" because according to data from SeeWhy, about three-fourths of shoppers will return to complete the transaction after abandoning the cart. Retailers that offer online shopping services are clearly at a disadvantage compared with full-service retailers because they have fewer channels to regain lost turnover.

4. Retailers can reduce the proportion of abandoned shopping carts by simplifying the payment process and emailing shoppers, and increasing the communication between retailers and shoppers. After consumers abandoned their shopping carts, if retailers sent e-mails to the shopper within 3 hours, on average, 40% of shoppers returned to the retailer's website and 20% of shoppers completed the transaction, according to data from Listrak.

5. More broadly, abandoned shopping carts should be viewed as part of the consumer shopping process, which also means that consumers are particularly interested in a particular product or brand. BII suggested that retailers use the technology to collect and use online shopping cart statistics, which could be a worthwhile investment.