The electric quotient conjecture of Wang

This article source: Tiger Olfactory net

In recent years, the collective singing decline, the growth is weak, the traditional industry, the electricity business test water also stalled. In a singing decline in the voice of Wanda announced to enter the electric business, for a moment to become the focus of the industry. Wanda Electric business model and product platform has not been officially announced, in this, the author tries to reach the Wanda Electric Business Analysis outline Wanda Electric business profile, and share the discussion.

Wanda's purpose of entering the electrical business

, Wang chairman of Wanda's annual meeting held at the end of September this year, said that in the context of the downward trend of the entire Chinese economy, Wanda Plaza has seen three very obvious trends this year: one is the decline in passenger flow growth. Wanda Plaza This year the national average passenger traffic growth fell to single-digit, some other companies even fell. Second, the unit price is falling,

Indicate a decline in consumer spending power or willingness to consume.

Third, the business development plan appears more adjustment.

from the Wang speech, a downturn in the economic situation, the consumer capacity of the decline; the second is the brand business in accordance with the changes in the economic situation to adopt a contraction policy. Wanda in recent years, the high-speed construction, brand merchants have been feeling labored with not tens of thousands of rhythm, open new stores brought about by the cost and personnel pressure increase, single shop profit pressure increase. Businesses are more willing to improve the profitability of their old stores than to open new stores. Without the support of brands and related supporting, by 2015, Wanda Five business line to complete 150% of the scale of growth will also be affected, so quickly improve Wanda line of sales performance and traffic becomes the key to solve the problem.

Wanda is a commercial real estate, luxury hotels, tourism, cinema lines and chain stores of the five main business of the integrated business, all-round coverage of all aspects of life, to form a complete consumer closed loop. With Wang words is: "Wanda has a wealth of retail resources, do not do e-commerce too regrettable."

It's really a shame to "not be a power dealer."

In fact, Wanda Business Complex has not yet formed a real consumer closed-loop, still lacks a key integration platform. Wanda System of the five business is independent of each other, not just between the business, that is, Everywhere Wanda Plaza is also independent of each other, and did not do resources interoperability, service interoperability, data exchange, each other are separate. This is the legacy of the rapid expansion of traditional industries, in the promotion, operation, service and other aspects of the cost is too high. To achieve rapid improvement in profitability, improve service levels, then an integrated Wanda internal resources, services, promotion, data integration platform is essential. Electric business platform is the most suitable platform for carrying this task.

Therefore, the author boldly inferred that Wanda is the purpose of the electrical business:

1. Internal resources integration;

2, customer relationship Management Services integration;

3, promote the integration of channels;

4. Large Data integration analysis.

Through the electric business platform to open up to five business lines, integration of resources, reduce costs, and quickly improve the line of Wanda lines of sales and passenger traffic, the formation of a complete consumer closed loop, that is, the complete Wanda Business Ecological circle.

I think this is the real purpose of Wanda to be a power trader.

Wanda Electric business model

Wanda Electric business model is not simple "Jingdong + Ctrip + buy" function stack.

Wanda's primary goal is to integrate internal resources, online combination, to achieve precision marketing, improve the relevance of marketing, to achieve the efficiency of service system integration, improve customer relationship management efficiency, the formation of the Internet, mobile clients, content, services, customer support, offline entity stores composed of Wanda business ecosystem, thereby reducing local operations , promotion, service costs, through data analysis to provide users with accurate shopping services, improve the user experience (also including offline), the user's more consumption to stay in Wanda business ecosystem, and quickly improve the profitability of the Business Line Wanda.

based on the above goal analysis, Wanda Electric business model will be different from other existing electrical quotient mode, in which the application of mobile Internet will play a key role.

Wanda Electric Business platform is expected to be composed of two components: one is the traditional network of Electronic business platform, one is mobile application client.

The main functions of Wanda's website are:

1, Commodity (brand) display;

2, customer relationship Management services;

3, Offline business integration and promotion;

4, data storage analysis;

5, user interactive sharing.

This Electronic business platform is a large data processing center for the entire Wanda business system. Through user data analysis, commodity data analysis, Wanda Business package to promote the user personalized referral to achieve precision marketing. At the same time, users who are accustomed to Internet access can also visit Wanda's website on the internet, browsing, shopping, interaction and other behaviors.

Mobile clients.

The client (mobile Internet) is the terminal link of the contact user of Wanda Electric business platform. It is also the key to keeping more consumers in the Wanda Business Circle.

The advantages of mobile client shopping are:

1, free of time, space restrictions, users can be at any time to log in shopping, convenience enhanced;

2, can track the location and scene of the user, active contact with customers, personalized precision marketing, and not easy to cause user aversion;

3, users can be consumed at any time, such as the cinema queue, you can immediately buy electronic tickets online. And can meet the needs of social sharing, to attract more potential users.

Mobile client shopping for the guide offline consumption has a unique advantage, very suitable for line under the combination of online mode. Wanda Business Eco-Circle is a closed-loop business complex, mobile clients can enable users in this comprehensive body to complete the basic necessities to play all the key aspects of consumption.

For example: to discount movie tickets to attract users to Wanda Plaza, at noon after the movie sent to the user a restaurant discount information, 3 o'clock to send coffee, afternoon tea concessions, and through the last small ticket to enjoy the following consumption discount, evening to send KTV offers information. To achieve full consumption (a whole day) rewards and so on. For users to guide the journey of the day, the user will stay in Wanda Square all day, each node can share send friends earn points and coupons, each node push 2-3 discount information, increase the choice and fun.

Operations team can also be based on the user's request and user real-time communication, customized consumer strategy for users to meet the personalized needs of users. Through the client realizes the user and the electric business platform close connection, can effectively enhance the user stickiness, enhances the duplicate purchase rate, reduces obtains the user cost. Users can also make horizontal connections through the client, community, play more tricks.

Through the client to guide user consumption can not only provide users with the best consumer programs, but also can effectively adjust Wanda Plaza internal flow of flow, for example: When a certain brand counters too many people, can guide users through the client to other brand counters first. Or to balance the movie theater, restaurant peak customer grooming, users can go shopping first, do not wait here, staggered peak, to give users a better shopping experience.

Wanda Electric Company's biggest advantage is the rich offline resources, offline business can also support the development of electric business. If you can use all over the plaza, the user online orders, the nearest brand merchants shipments, encourage users to bring to the mall, to promote the associated consumption.

Wanda Rich offline resources for the development of electric business platform to bring high complexity, five independent line of business integrated into a platform, difficult to imagine, step all business is not realistic, even if Wanda strength, it is difficult to achieve. Therefore, the core business can be done first, others can be outsourced or cooperative approach. For example, air tickets, hotel reservations can be opened with Ctrip or where to cooperate with the website, Wanda Electric Business to concentrate on the integration and core system. This helps to lower the cost of development and operation, small steps to run, and constantly improve.

Above all is the author according to the public information of the false self speculation, just share a thought, welcome to discuss and Pat bricks. The author holds that the focus of Wanda Electric business is on the connection and operation of the electric business platform and mobile client, and the mobile electric business is a new field of electronic commerce, and we are all in the study and groping, and we need to try and study hard.