The Enlightenment of Golden Key service to Web2.0

Editor's note: Golden Key service concierge-nouns, from French, means the international professional organization composed of golden key members entrusted by the hotel dedicated to the service industry.

The golden key of the hotel is my favorite service. If you go on vacation, just in that place you have no friends, do not worry, the hotel's Golden Key service can introduce and guide you to a very good restaurant and take you to experience valuable activities.

With the popularity of the Internet, the Golden Key service seems to be a bit outdated. Because through the network, consumers, whether in a strange city or in their community, can be for a trip or activity to send relevant information, get advice or write their own comments. And some travel websites can provide users with personalized travel arrangements, a series of tourism-related activities to increase user subscription fun, through the upper and lower supply chain to provide customers with car rental services and hotel booking services, these factors have enabled the tourism website to flourish. The restaurant reviews the site can make you in a foreign land can also experience the fun of eating.

While Internet users want to actively create their own personalization, some companies see opportunities. So some interactive marketers combine the concept of the golden key with the convenience of the Internet to improve the value of their products.

Bugaboo, a small web site launched by the Dutch fashion trolley company, is doing just that. On the Bugaboo Day trip website, consumers can browse to a world map and choose which cities are the destinations for their own day trips according to their preferences.

On each of its city maps, a picturesque landscape is depicted by a local painter. In the afternoon, they can go to Chicago's Baby Love Diso (a special event for a family party with children, held in some famous club in the big American city), and then follow the medieval Barcelona to find a pair of very personalized slippers. Of course, this small web site is linked to product information and Bugaboo's main brand website.

A brand and interactive Golden Key service can also perfectly explain the charm of mobile technology. In retrospect 2003, carmaker Nissan and mobile marketing company AvantGo jointly launched the "Maxima Mobile Golden Key Service" to promote Nissan Maxima. The central marketing strategy also sends local entertainment information and travel information to the PDA (personal digital assistants) of 25 city consumers in the United States, while also linking Nissan's large web ads to small, mobile web sites.

This shows that cars and trolleys are very suitable for tourism and local entertainment-oriented applications. But you can believe that any product can find the "golden Key" point of agreement. For example, vitamin-rich water can also provide online Golden key service, focus on the promotion of Vitamin Water Spa resort services, the promotion of balance in the body to promote health. Dealers who supply hiking gear can focus on the unique travel experience. If you want to host a city shopping festival, can you find a credit card company or a brand sneaker to sponsor it?

No matter what kind of products, your creativity is to show the use of the characteristics of the occasion, highlighting the distinctive features of the product. Creative products related to the content to be as real as the Golden Key services that fit the user's real needs, and in line with modern lifestyles.

Like widgets, this rich media technology creates a golden key based on advertising, and updates the message at any time so that users can see the latest recommendations. If marketers want to further expand their strategy and introduce controllable target strategies, including tourism, niche markets, and vertical portals, he needs to transform the Travel review web site into a complementary ad that delivers functionality to consumers in a timely fashion.

Or you can abandon the current small web site, re-establish a new, unique advertising tool to lead consumers into a potential brand area. The relevant information and elaborate design also apply to the enlarged version of banner ads. If a local media can be combined with his local characteristics can be more appropriate to apply the Golden Key service theme.

Internet users are becoming more and more demanding of online experience type, especially for network marketing and network advertising. Of course, for a good hotel, consumer demand is equally high. You can learn from a knowledgeable person and then go online and online to help consumers get a satisfying travel experience.

(Original: August 29, 2007; compiling: Wang Bailei)